Marketing Insider Group

AUGUST 3, 2015

GoPro’s main content hub, the Channel , is essentially a sophisticated YouTube channel, hosting video and photo content captured with its cameras. The Share button is the only one that is differentiated as blue, which pops out at the user, grabbing his or her attention. Share over shop. Delivered with the audience in mind.

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

Hubspot

MAY 11, 2021

better brand recall than display ads , and 61% of consumers who heard a podcast ad were more likely to purchase the featured product. A Twitch streamer takes the best moments of their live stream and packages it up for their YouTube channel.". I love it because it's more of a feature to an enhance a product, versus a product in itself.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen.

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). your differentiator).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Kevin Indig

MARCH 28, 2023

When it’s differentiated, it’s a business moat. Kevin Indig • 5 min read Product Great product features are key to SEO traffic for large sites There are two types of sites: content and inventory-driven sites. For the latter, you basically need to develop great product features. What does this mean for SEO?

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sprout Social

OCTOBER 10, 2019

They don’t use it just to distribute and consume content. You have to add value to the conversation and differentiate yourself. It’s a good idea to include this as a part of your overall content strategy, particularly if you publish content across several different platforms like a blog, YouTube, guest posts and media coverage.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Content Standard

JUNE 8, 2018

Smart Insights reports that every 60 seconds, 500 hours of content are uploaded to Youtube, 1,400 posts are published on WordPress sites, and 448,800 tweets are sent. Distribution channels are fluctuating in popularity, so the way in which your audience consumes content is changing. Your Metrics Are Flatlining.

Top of Funnel 76

Top of Funnel Marketing & Strategy Content Distribution 76

Oktopost

APRIL 18, 2022

Podcasts’ advantage over the radio is that podcasts are recorded and distributed through multiple online platforms and remain there for current and future listeners. Panel Podcasting – Panel podcasts regularly feature the same, multiple hosts on every recording. Apple Podcasts | Spotify | YouTube.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Marketing Insider Group

MAY 11, 2020

What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. A video that should explain how you make a customer’s life easier turns into a commercial about features. You don’t own Facebook, YouTube, or LinkedIn. It also goes far beyond the digital world.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Marketing Insider Group

MARCH 9, 2021

It’s also a way to further differentiate your brand from competitors that may continue to lean on traditional advertising methods to attract customers. NerdWallet is a consumer financial website that features lots of great content that’s friendly and not intimidating. B2C Buyers Are Changing. A consumer base is always evolving.

Product 53

Product Content Marketing Lead Ranking Planning 53

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Facebook-owned WhatsApp and Instagram have also recently launched disappearing sharing features on Status and Stories, respectively. But Facebook isn't the only story in social media this month.

Social Media 28

Social Media Facebook Media Business 28

Launch Marketing

MAY 31, 2023

With organizations and individuals vying for attention across platforms, the need to differentiate has never been more critical. As a result, simply producing the same types of assets as everyone else won’t guarantee differentiation. Learn how articles differentiate from a standard blog post. The great thing about podcasts?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Directive Agency

MAY 2, 2017

You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. Then, post the video on your landing page, services page, YouTube channel, and social media platforms. You’re probably up against dozens of companies that provide the same product or service as you.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

OutboundView

FEBRUARY 28, 2019

End with messaging – As the last step in the process, build messaging that aligns with the customer’s pain points and helps differentiate your solution. Package content for maximum distribution. To gain maximum exposure for your content, focus on the best distribution channels. Technique #3. Technique #4.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

MARCH 7, 2014

What is the one statement that most clearly defines your value and differentiates you from your competitors? Questions to consider during the editing process to ensure your business card features the most functional content possible include: Are the details included clear, concise, and relevant? 5) Make it memorable.

Business 28

Business Impressions Inbound Marketing Landing Pages 28

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? Pairing the effective content strategy of Vogue with an e-commerce twist is the kind of differentiation that will set digital retail efforts apart.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? Pairing the effective content strategy of Vogue with an e-commerce twist is the kind of differentiation that will set digital retail efforts apart.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? Pairing the effective content strategy of Vogue with an e-commerce twist is the kind of differentiation that will set digital retail efforts apart.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Tomorrow People

NOVEMBER 7, 2017

But still, 41% of marketers lack the buy-in to be brave and differentiate their content marketing. Your content marketing strategy runs the risk of becoming background noise if you’re not producing original and compelling stuff, distributing it via the right channels and continually measuring and optimising your output. There are 4.9

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Webbiquity

SEPTEMBER 6, 2022

It details how to differentiate yourself from your competition and develop a video marketing plan that encourages signups and conversions. The simplicity and portability online videos are among their best features. Do you turn to YouTube when you have simple questions regarding household repairs? What are product videos?

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Hubspot

SEPTEMBER 16, 2016

To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. If you didn't have a chance to watch the full YouTube discussion, don't worry. Joanna Lord, ClassPass. The best part?

CMO 28

CMO Top of Funnel Funnel Advertising Paid Search Agency 28

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. And more and more research shows that consumers gravitate toward social posts and editorial penned by people just like them, not a brand’s CEO, nor its awesome new advertising campaign that features Derek Jeter.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. And more and more research shows that consumers gravitate toward social posts and editorial penned by people just like them, not a brand’s CEO, nor its awesome new advertising campaign that features Derek Jeter.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Outgrow

JUNE 20, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Saksham Sharda is the Chief Information Officer at Outgrow.co

Paid Content 52

Paid Content Communities Work Management Product 52

Metadata

DECEMBER 3, 2020

I try to really come in once you’ve hit broad market fit, but you haven’t found distribution in marketing fit. You can look on YouTube for it. Can we build this type of feature in our product? I think my particular appetite is in using the product in a different way, to differentiate. DG, have fun.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I try to really come in once you’ve hit broad market fit, but you haven’t found distribution in marketing fit. You can look on YouTube for it. Can we build this type of feature in our product? I think my particular appetite is in using the product in a different way, to differentiate. DG, have fun.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Hubspot

MARCH 9, 2021

version, called "Hype House," started housing YouTubers and TikTok influencers in Los Angeles. For example, two platforms Chadha's team recently researched are Triller -- a music video creation platform and Instagram Reels -- a TikTok-like feature within the Instagram app. What influencers can you leverage to distribute the content?

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Sprout Social

OCTOBER 26, 2021

Creating YouTube videos that showcase your company values and culture. For instance, a graphic designer might spend more time on visual channels like Instagram or Pinterest, while video editors likely enjoy YouTube and TikTok. Use social networks’ advanced features. Tap into the right platforms.

Resource Management 112

Resource Management Work Management Social Media Peer-to-peer 112

Martech Advisor

MARCH 18, 2020

The landscape is admittedly complicated, but the gist is this: With so many players competing for viewership, each platform must find a way to differentiate itself. For marketers and advertisers, this means demand for OTT media will likely grow in the near future as platforms without ads start to launch those features.

Media 102

Media Cable Paid Search Agency Allocation 102

Unbounce

AUGUST 6, 2021

It’s tempting to create surveys and interview questions centered on a product feature you think will be helpful. If your product is meant to make content distribution more simple and scalable, resist asking about tools your customers might already be using. Start with the big picture. But this sets you up for confirmation bias.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Conductor

DECEMBER 10, 2019

Conductor Searchlight’s visibility reporting functionality is really nice, because for lay people, being able to see ranking and ranking spread and distribution of keywords in a visual way is really helpful. We would love to consider you for Conductor’s weekly feature, Humans of Marketing. Submit your story here.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Brightedge

JUNE 16, 2022

We’ll also demonstrate how SEO tools strengthen reporting processes, with examples from BrightEdge, a software solution that provides dozens of features in a comprehensive enterprise SEO platform. Instant also incorporates ranking information from search engines like YouTube and Amazon in addition to Google.

SEO 59

SEO Enterprise Management Lead Ranking Tools 59

Unbounce

MAY 24, 2021

When you add a variety of assets to your PPC campaign (such as logos, images, and videos), it increases Google’s ability to distribute on your behalf. Just think about it: You’re on Youtube, and you’re about to click that next video when you see an image display ad with the exact message you’re looking for. Pretty cool, right?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Content Marketing Institute

NOVEMBER 28, 2018

These seven retail brands have committed, consistent, and differentiated content programs. Morgan Oliver Allen is one of the featured influencers. Lowe’s puts significant resources into its video marketing, which uses YouTube as its primary distribution vehicle. Read on to see how they deliver what their audience wants.

Content Marketing 87

Content Marketing Brand Identity Branding Planning 87