Tomorrow People

OCTOBER 24, 2017

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. Under Armour shows that community building is highly effective and creates a fertile environment for both content distribution and conversion.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

chiefmartech

JANUARY 14, 2023

But they must do so while offering clear value to their customers, at a competitive price point, with at least some axis of meaningful differentiation. Sharing and consuming content from networks of friends and colleagues: Facebook, YouTube, Twitter, LinkedIn, Instagram, TikTok. To survive, they must reorient to profitability.

API 136

API Software Startups Mobile Marketing 136

FunnelEnvy

SEPTEMBER 4, 2023

Your Unique Selling Point (USP) is your competitive edge, differentiating you from the competition. However, social media creation and distribution are resource-intensive and time-consuming. In 2022, people averaged more time spent per month on TikTok than every other platform except YouTube.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

NuSpark Consulting

NOVEMBER 16, 2016

How well you distribute that content. Differentiate or die. Distribution Rules Supreme. For B2B marketers, LinkedIn is the star for content distribution. Other popular channels are Twitter, Facebook and YouTube. Use these channels as much as possible to get the most out of free distribution.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

seo.co

MARCH 4, 2020

In case you aren’t familiar, podcasts are pieces of audio content, usually episodic in nature, distributed for free via a highly accessible podcast network. Differentiate from the competition. Social media distribution and paid ads work wonders, but as you might have guessed, our top recommendation is link building.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Scoop.it

JULY 13, 2023

However, YouTube or LinkedIn users prefer slightly longer form content. UpContent- UpContent is a platform designed to discover, curate and distribute compelling media to your audience. This allows you to differentiate from other sources, fair use requirements, and boost the overall SEO offerings.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Scoop.it

MARCH 2, 2023

CMI (content marketing institute) defines content marketing as: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” You guessed it right, with content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Sprout Social

NOVEMBER 30, 2022

Content creators produce entertaining, educational or captivating content for digital distribution. Videos (Youtube videos, live streams and short-form like TikToks and Reels). A content creator makes a living creating content, distributing photos, videos, blog articles, etc. YouTube creator marketing.

Differentiation 134

Differentiation Brand Identity Branding Work Management 134

Marketing Insider Group

AUGUST 3, 2015

GoPro’s main content hub, the Channel , is essentially a sophisticated YouTube channel, hosting video and photo content captured with its cameras. The Share button is the only one that is differentiated as blue, which pops out at the user, grabbing his or her attention. Share over shop.

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Hubspot

MAY 11, 2021

Ultimately, if you're interested in testing out Clubhouse as its own potentially powerful marketing channel, Brown encourages you to consider the needs of that platform as entirely separate from podcasting: "Clubhouse is to podcasts as Twitch is to YouTube. There's serious benefits in repurposing content.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). your differentiator).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. This is where you highlight your go-to-market differentiator. While product-based differentiation takes the cake, it’s not your only play. Smart distribution High-performing ads don’t necessarily require a ton of resources.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Content Standard

JUNE 8, 2018

Smart Insights reports that every 60 seconds, 500 hours of content are uploaded to Youtube, 1,400 posts are published on WordPress sites, and 448,800 tweets are sent. Distribution channels are fluctuating in popularity, so the way in which your audience consumes content is changing. Your Metrics Are Flatlining.

Top of Funnel 76

Top of Funnel Marketing & Strategy Content Distribution 76

Marketing Insider Group

MAY 11, 2020

What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. You don’t own Facebook, YouTube, or LinkedIn. Consider social media an effective platform for distribution in your content marketing strategy. It also goes far beyond the digital world. That’s just advertising.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Kevin Indig

MARCH 28, 2023

When it’s differentiated, it’s a business moat. Tik Tok recently surpassed Youtube in engagement. As a result, ad monetization on Youtube has slowed down. Kevin Indig • 10 min read The content commodity trap Content exists on a commodity spectrum. When it’s easy to replicate, you have a problem.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Convince & Convert

OCTOBER 19, 2010

For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Utilize sites such as YouTube, Slideshare and Flickr to create channels for your content. Each can be drilled into and examined in detail. Locations of communities online & offline.

Social Networks 126

Social Networks Communities Network Marketing Social Media 126

Sprout Social

OCTOBER 10, 2019

They don’t use it just to distribute and consume content. You have to add value to the conversation and differentiate yourself. It’s a good idea to include this as a part of your overall content strategy, particularly if you publish content across several different platforms like a blog, YouTube, guest posts and media coverage.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

BenchmarkONE

NOVEMBER 1, 2019

Nowadays, workplace culture is one of the biggest differentiators for a company, and bringing visitors on a journey into the day to day workings of your business is a great way to showcase your unique culture. No wonder video tutorials make up a huge portion of what’s consumed on YouTube on a daily basis. . Enter: webinars. .

Video Marketing 51

Video Marketing Webinar Metrics Content Paid Search Agency 51

Content Marketing Institute

NOVEMBER 5, 2018

It has given its drivers voter registration handouts and key voter information to distribute. It also is developing content on its popular Barbie platforms to speak directly to girls and their parents, including its YouTube channel with over 5 million subscribers and a dedicated site with tips and insight for adults.

Examples 94

Examples Paid Search Agency Content Trust Marketing 94

Marketing Insider Group

MARCH 9, 2021

It’s also a way to further differentiate your brand from competitors that may continue to lean on traditional advertising methods to attract customers. Their YouTube channel has over one million subscribers and boasts an impressive compilation. It’s the number one distribution channel and type of content produced by B2C brands.

Product 53

Product Content Marketing Lead Ranking Planning 53

Oktopost

APRIL 18, 2022

Podcasts’ advantage over the radio is that podcasts are recorded and distributed through multiple online platforms and remain there for current and future listeners. Apple Podcasts | Spotify | YouTube. Check out this episode: The #1 Thing That Differentiates the Best in B2B Sales. ? Behind the Post – 5.0.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

ClearVoice

AUGUST 1, 2019

Celebrity chef Jose Andres activated his World Central Kitchen Chef Network to swiftly pull together food service volunteers, organize logistics and distribute mass quantities of fresh food to hurricane-ravaged areas. The Initiative: World Central Kitchen. He even got other famous chefs to lend their star power.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

LEADership

NOVEMBER 15, 2013

Aside from documented content plans, there are other traits that differentiate successful content marketers from those who are unsuccessful: Have challenges with creating attractive content. According to the infographic, 91% of B2B marketers prefer LinkedIn as their content distribution platform. YouTube (73%). Twitter (85%).

B2B Marketing 40

B2B Marketing Planning B2B Thought Leadership B2B 40

Launch Marketing

MAY 31, 2023

With organizations and individuals vying for attention across platforms, the need to differentiate has never been more critical. As a result, simply producing the same types of assets as everyone else won’t guarantee differentiation. Learn how articles differentiate from a standard blog post. The great thing about podcasts?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Hubspot

MARCH 31, 2017

We'll discuss new features on Instagram, a new social video app by YouTube, and of course, Facebook. On the other hand, only 30% of the analyzed profiles and Pages had shared a YouTube video on Facebook during the months the study was conducted. 11) YouTube launches social video app, Uptime. Source: YouTube.

Social Media 28

Social Media Facebook Media Business 28

Directive Agency

MAY 2, 2017

You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. Then, post the video on your landing page, services page, YouTube channel, and social media platforms. You’re probably up against dozens of companies that provide the same product or service as you.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

OutboundView

FEBRUARY 28, 2019

End with messaging – As the last step in the process, build messaging that aligns with the customer’s pain points and helps differentiate your solution. Package content for maximum distribution. To gain maximum exposure for your content, focus on the best distribution channels. Technique #3. Technique #4.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? Pairing the effective content strategy of Vogue with an e-commerce twist is the kind of differentiation that will set digital retail efforts apart.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? Pairing the effective content strategy of Vogue with an e-commerce twist is the kind of differentiation that will set digital retail efforts apart.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? Pairing the effective content strategy of Vogue with an e-commerce twist is the kind of differentiation that will set digital retail efforts apart.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Tomorrow People

NOVEMBER 7, 2017

But still, 41% of marketers lack the buy-in to be brave and differentiate their content marketing. Your content marketing strategy runs the risk of becoming background noise if you’re not producing original and compelling stuff, distributing it via the right channels and continually measuring and optimising your output. There are 4.9

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276