| | | B2Bbloggers | |  Differentiation | 3 articles |
| Page 1 of 1 | Previous | Next | B2BBLOGGERS MARCH 28, 2012 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Here are three tips to help you connect more deeply with buyers. Have a Voice. | B2BBLOGGERS MAY 9, 2010  Building Your Content Brand In The Content Marketing Arms Race In other words, what used to be a real differentiator will become the new minimum. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game. Today, not having one is unthinkable. Two choices. | | | | | |
| B2BBLOGGERS JULY 28, 2010  What The Japanese Can Teach Us About First Impressions. Any extra steps that you can take to show that you care will help differentiate you in a positive way. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder. And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. | |
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