| | | Annuitas Group | |  Differentiation | 3 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP JUNE 28, 2012 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2 Yes, differentiate yourself from the competition, but be truthful. In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Hence, the list. More education beyond the technology. | ANNUITAS GROUP APRIL 8, 2013 Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising Understanding the customer, having a real understanding of what marketing is working for you and investing marketing dollars in the correct areas will be the differentiation between companies that succeed and fail in the future. 'It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under. Q: How did ADMA get its start? | | | | | |
| ANNUITAS GROUP JUNE 28, 2012 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2 Yes, differentiate yourself from the competition, but be truthful. In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Hence, the list. More education beyond the technology. | |
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