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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 14, 2011
    [Differentiation] Bad Sales Messages: 1-Stop Shopping & Other Worthless Tripe
    Marketing has convinced them that these words are exactly what customers want to hear - that prospects will be impressed with their vast capabilities which differentiate them from everyone else in the market. These killer phrases are detrimental to their sales objective and actually create massive roadblocks for them. Try these approaches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Differentiation] Can you adapt to radical social media marketing change?
    Dr. Kelly’s research seems to indicate that expert networking skills like an ability to navigate the social web can also be a crucial differentiator in your career. The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  It makes a lot of sense. So there. 
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Differentiation] 5 Best Paid Distribution Methods And When to Use Them
    Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms.  The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Why Sponsored Updates? Multiple targeting options (e.g.
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Differentiation] What Oracle’s Acquisition of Maxymiser Means
    Although this Oracle/Maxymiser story is a technology story, consistently delivering a differentiating customer experience (or at least ensuring that customer interactions meet customer expectations) isn’t just about technology. Only 4% of companies out there are satisfied with their ability to use customer data. ” 3.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Differentiation] The Importance of Brand Reputation in Management Consulting
    And let’s not forget differentiation and messaging, those critical pieces underlining how you stand apart from competitors and the proof points. To recap thus far: Mission/Vision –> Positioning –> Differentiation/Messaging –> Brand Strategy. What comes to mind when you hear the word “brand?”
  • JUNTA 42  |  WEDNESDAY, APRIL 22, 2015
    [Differentiation] Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
    This percentage increases to 81% if the team has a documented content marketing strategy (which is one of the key factors that differentiates effective content marketers from their less effective peers). A few weeks ago, an article on our blog generated a small debate in the comments. How are they spending their time? Creating visual content.
  • DISCOVERORG  |  FRIDAY, JULY 15, 2016
    [Differentiation] The Human Element of Sales and Marketing
    At DiscoverOrg, while we are unabashedly a fast-growing technology company, our differentiators are actually the human element. “Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Switch by Chip and Dan Heath. This could teach us a lot about a human approach to sales and marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Differentiation] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    One thing to keep in mind when putting together a content strategy is to differentiate between short and long form content. At 73 years old he’s not moving as fast as he used to, but his mind is sharp and he has an almost limitless supply of dad jokes (if he really likes you he’ll even tell you a slightly dirty one).
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Differentiation] Top 5 Reasons Not to Be an Accounting “One-Stop-Shop”
    One of the biggest challenges accounting firms face today is differentiating their services from the competition in a way that is meaningful to clients and prospects. In order to become a differentiated firm, you need to first start with thorough research on your clients, prospects and influencers. Not convinced? Additional Resources.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Differentiation] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    His approach can be applied to marketers and are valuable reminders of what differentiates mediocre marketing from great marketing. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Differentiation] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    He noted that booths look the same with little differentiation and are staffed with untrained talent. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via GreatB2BMarketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Differentiation] The Future of Marketing: Is The Science of Marketing Taking Over?
    Mark identified culture as the key differentiator of a successful social business. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. have already stated my own  marketing predictions on the future of marketing myself. It provided me the opportunity to lead large agencies like Publicis. Image source.
  • MARKETING ACTION  |  FRIDAY, JANUARY 16, 2015
    [Differentiation] Buzzword Watch: Stop Saying That. Really. Stop.
    But at the end of the day, there’s got to be a fresher approach to differentiating yourself. There was a time these phrases were meaningful differentiators … the promise that clear understanding and “next steps” could be gleaned from the muddy waters of math and confounding data points. It didn’t happen all at once. Trite. Repetitive.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 13, 2016
    [Differentiation] The Importance of Getting ROI Selling Right
    With so much on the line, the time is right for a different approach to ROI / financial justification, giving you and your team a real competitive, differentiating advantage. If you think your clients are more ROI focused, and that your ability to deliver financial justification can assure greater success, new research proves you right.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Differentiation] B2B Video Marketing Done Right
    Brand Differentiation – Why Buy? The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. We’ll help you get started.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Differentiation] Why Website Engagement is the New Marketing “Must-Have”
    This will help secure your company’s position as an industry thought-leader, and encourage prospects to return to your website multiple times to educate themselves about your offering and differentiation—ultimately becoming truly qualified leads. How crucial is website engagement to revenue generation? Wouldn’t that be grand?
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Differentiation] How to Create a Logo: Designers Give a Look Inside Their Process
    In other words, the water droplet is exactly what differentiates his snow-skateboarding company from snowboarding companies that have a similar vibe and audience. From there, you can start thinking about how to differentiate the new logo will from the tons of pre-existing ones.". Read on to find out. What''s in a Logo?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Differentiation] Top 5 Brand Building Strategies for Professional Services Firms
    Create a well-differentiated brand with our free Differentiation Guide for Professional Services Firms. It’s hard to overestimate the value of a strong brand for a professional services firm. It can help you win new clients, command premium fees, and attract and retain the very best talent. But how do you do it?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Differentiation] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    There should be clear differentiators between each persona -- the whole idea of creating personas is to create an experience that resonates with each of them. Sure, demographic information is important to include, but it’s not the information that should differentiate your personas. Creating too many personas can be really tempting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Differentiation] The 10 Best Corporate Blogs in the World
    This personal involvement has won the site loyal fans since they know they are getting the word from a real executive — a powerful point of differentiation. My reaction to most company blogs: “Blah, Blah and Double Blah!&#. IBM, SAP and Oracle are examples of innovative and remarkable blogs. And many of these blogs are U.S.-based
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Differentiation] Stop the Insanity. Fire Your PR Firm in 2014.
    PR firms often justify their value by the sheer volume of media exposure they generate…regardless of whether it stakes out intellectual territory, supports a client’s value proposition, or differentiates them in the marketplace. The more publicity, the better. Publicity generates revenue. Counting Media Clips is a Zero Sum Game. and “2.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Differentiation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Differentiation] Four Tips to Start an Effective Law Firm Marketing Strategy
    Whether you’re interested in increasing your firm’s visibility and brand recognition, growing your client base or creating meaningful marketing differentiation, the most important point to consider is spending money on marketing that you can measure. Many firms frequently use television advertising and press releases. Build client personas.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Differentiation] How to Rejuvenate a Troubled B2B Brand
    The downside is that few people know about you – the upside is that you can start with a fresh and differentiated brand position. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. One of the points I made in the article is that you are sometimes better off if you are starting off with a clean branding slate.
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Differentiation] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    The first differentiator that guides the attribution model decision is B2B versus B2C. Once you’ve come to the realization that marketing should generate revenue and that you need marketing attribution to track that, the next question is, which attribution model should you use? Unfortunately, for us humans, that is not yet possible. Shaped).
  • HINGE MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Differentiation] A 10 Step Brand Development Strategy for Your Professional Services Firm
    strong, well differentiated brand will make growing your firm much easier. SEE ALSO: Why Brand Differentiation is Essential for Professional Services Firms to Succeed. 6. Your brand is perhaps your professional services firm's most valuable asset. Not convinced? Consider what a professional services brand is. Your Brand Defined.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Differentiation] A Beginner’s Guide to LinkedIn Showcase Pages
    Here''s what''s important to know to differentiate Showcase Pages in your head from the other LinkedIn Pages. Having more than one buyer persona is a balancing act. If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Social Media
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 9, 2016
    [Differentiation] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    If you have something that makes your prospect smarter, helps them be better, it may be unexpected but they’ll appreciate how you’ve differentiated and been focused on value creation.” Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Principal. link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Differentiation] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    The smart ones (and that''s most of them) already have a strategy in place to differentiate themselves from the big industry leaders. I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Like a broken clock, the time has come when I''m right.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Differentiation] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    They want to see real, differentiated value, and how you turn their vision into results they want to achieve. In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Rifles trump shotguns in this case! Like this post?
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Differentiation] Twitter for B2B Marketing
    think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). People.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Differentiation] VMware Cloud Compass Tool (powered by Alinean)
    Starting with a few simple questions about your company and workload requirements, the tool then provides: A comparison of Total Cost of Ownership (TCO) for various compute options, differentiating the costs for on-premise with public and private cloud options, tallying differences in CapEx, OpEx and business benefits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 2, 2011
    [Differentiation] Should we have multiple company bloggers?
    If you have a company executive who is a natural communicator and voice of authority, it may represent a unique opportunity to differentiate your brand. It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  And that’s where you need to start — assess the strategy, resources.
  • PAUL GILLIN  |  TUESDAY, DECEMBER 18, 2012
    [Differentiation] My New Book, ‘Attack of the Customers,’ is now available
    In the age of the empowered customer, service is one of the few points of differentiation left. An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later,  Attack of the Customers  on sale on Amazon ! Farming Out Customer Care. Goodbye to all that, and good riddance.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Differentiation] 10 Drool-Worthy Product Pages (And Why We Love Them)
    Whereas other product pages depend on the text that highlights product differentiation, this page depends on a viewer taking in all of the visual elements. Coin provides their product positioning and differentiation, but also shows you how it works by taking you through a visual journey of the Coin card. Let''s dig a bit deeper.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Differentiation] Content Marketing The Answer For Sales Success As Well?
    Better training : Training needs to enable sales professionals with “value messaging” skills to deliver better insights that differentiate themselves from competitors and communicate real customer value to close sales. We all know that today’s consumers have changed, and they are buying differently. So why has sales enablement failed?
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Differentiation] Are White Papers Dead?
    Likely your traditional white paper fueled marketing campaigns are getting lost in a sea of look-alikes, with little to differentiate your white papers from the hundreds of others. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. You can’t get any more vague than that for a follow-up.
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Differentiation] Value Selling Tools and the Buying Lifecycle
    view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But how can you best develop and deliver these tools effectively to fight Frugalnomics?
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Differentiation] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    Why Pay – Comparisons/Differentiators. The first is informational, the second is a differentiator and the final two are converters. With the 30-day trial, there is double the number of emails as we have more days to work with including additional informational and differentiator messages. Sometimes you see 7-day trials. Urgency.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Differentiation] Dreamforce Cheatsheet for Sales Pros
    General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Getting Around : Dreamforce Travel Map – Uber – Lyft. Dreamforce App : I will link to to this as soon as it is live. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Differentiation] Why a Content BOM is Crucial to a Successful Industrial Web Design
    How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). Content BOM is not a typo in my headline. Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] How do you use social media to promote a boring product?
    They created yet another point of differentiation by WHERE this content was being viewed because it was a wide open space. Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos. tweet?
  • MARKETRI  |  THURSDAY, JULY 19, 2012
    [Differentiation] Learn to Market Now! Why Young CPAs, Lawyers, Engineers and Other Professionals Need to Hone Their Skills from Day One.
    Learn how to talk about the firm, its differentiators and the benefits it provides to clients. Young accountants, engineers and lawyers enter into their respective fields because that is what they want to practice. And in some firms, young associates are told that having super high chargeability is the Holy Grail to partnership.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Differentiation] The Four Biggest Content Marketing Pain Points
    Overlay inputs and create a topic “Venn diagram” to determine topics best suited for brand differentiation and marketplace resonance. Brands face multiple obstacles when organizing the content function. Brands  identify multiple pain points when dealing with content strategy and the execution of content marketing programs. Content Marketing
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Differentiation] Tracking Email Analytics Outside of HubSpot
    Content - An optional field used to differentiate a URL tied to the same page, campaign, source, and medium as another URL (header, footer, sidebar). While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. Tracking URL: [link].
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Differentiation] Personalize, Challenge & Engage
    via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose? So why do most select the sure bet?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Differentiation] 5 Customer Experience Cues From Retail
    In fact, many sources who contributed to Retail TouchPoints’  annual Outlook Guide  emphasized that personalization would be a key differentiator for retailers in 2014. 3. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Store nearby!
  • HALEY MARKETING  |  MONDAY, APRIL 18, 2016
    [Differentiation] Haley Marketing CEO to Speak at FSA
    David's presentation will provide specific ideas to improve your sales, marketing, and service methods to establish real differentiation from your competitors. On Wednesday, June 15 our CEO, David Searns, will be delivering the keynote address at the Florida Staffing Association's 2016 Staffing Industry Summit. Dare to Be Different. Plain?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Differentiation] Your Teleprospecting Question Workbench
    Great questioning skills and the ability to interpret the answers you hear is one of the core differentiators that top sales guides possess over others. Sales Prospecting Perspectives is pleased to bring you a guest post from John Jantsch , a marketing consultant, speaker, and the acclaimed author of several bestselling books.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Differentiation] Marketing Game Changers for 2013
    Here are a couple of BHAG ideas: Differentiate your company with a compelling and differentiated value proposition. It’s the season for wrapping up the old year and prepping for the next. Here are six ideas to get you started: 1. Understand your sales lead requirements. Tune or replace your sales model. Double your website traffic.
  • HINGE MARKETING  |  TUESDAY, JULY 5, 2016
    [Differentiation] Brand Management for Growing Professional Service Firms
    firm that softens its focus, however, can have a harder time differentiating itself in the marketplace. significant change in services, markets or geographic region can cause a well-differentiated firm to blend in with a host of unfocused competitors. For many professional service firms, brand management is an afterthought.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Differentiation] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    The question then becomes: How can content marketers differentiate themselves from the noise and sea of information being presented everywhere, all the time? Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? Finding storytellers. Creating a storytelling engine. Analysts.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Differentiation] How to Build the Ultimate Online Newsroom
    It’s best to provide both a short version (often just the news release boilerplate) and a longer version that includes more company history, competitive differentiation, and how the company’s products and/or services help customers solve problems (backed up with facts). by TomPick and guest blogger Maria Verven.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 1, 2016
    [Differentiation] Baidu Limits PPC Ad Space: What This Means for B2B Marketers
    Ads are clearly differentiated from organic results with markers and highlighted in blue. On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. The move was not unexpected. Identify priority keywords.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 31, 2016
    [Differentiation] Why Product Managers & Salespeople Should be Friends
    Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. At Acumen Management, we believe that is unfortunate as there a great opportunity being missed. What’s next? Formalize. 
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Differentiation] 7 Common Grammar Myths You'll Never Fall For Again
    The en dash, not the em dash, can also be used to represent time spans or differentiation (e.g. Although none of us are perfect, spelling and grammar matter in marketing. And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. Just look at what happened to NBC. Myth #3: "i.e."
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 17, 2013
    [Differentiation] In an Ocean of Content, How Do You Rise to the Top? Answer: Buyer Personas!
    Buffer With almost everyone doing content marketing today, how do you differentiate? Answer: More and more, the quality of buyer research or buyer personas become your competitive edge. “Companies who best understand their buyers will have a clear competitive advantage.” ” But how do YOU compete on buyer insights?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Differentiation] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It’s where you can clearly differentiate yourself from others in your field. Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. asked him what it was.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Differentiation] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    Not long ago there was a media drumbeat of “B2C and B2B marketing techniques are merging.” Or you might have read that “B2B and B2C are passé, marketing today has to be P2P” (person to person). This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation. In fact, many were exactly the same.
  • MARKETRI  |  TUESDAY, NOVEMBER 13, 2012
    [Differentiation] The Top Questions to Ask Yourself Before Rebranding Your B2B Company
    Researching your industry and competitors will also give you an idea of what is currently being done so that your designer can help your firm find ways to differentiate itself from the crowd. What is a brand? That being said, a company rebrand should be well thought out and thoroughly researched. What are our company values and culture?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Differentiation] 4 Tricks To Master The Magic Of Modern Lead Generation
    The latter can enable a seller to become known, liked, differentiated and trusted by the buyer, making price less of a deciding factor when the decision is made. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it’s the latter, here’s how. It’s no magic trick. Your Offer.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Differentiation] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Chief Optimist by Xerox: When the marketing team at Xerox was looking for a way to differentiate its messaging from its numerous competitors, the big, audacious idea it came up with was optimism. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (33:10).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Differentiation] 3 Cool Lead Nurturing Programs You’re Not Running
    Why not use lead nurturing programs to help differentiate your solution? by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. The “Introduction to Sales” Nurturing.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Differentiation] The Death of Branding [INFOGRAPHIC]
    This provides a better ROI and ensures that your branding shows what differentiates you from the competition. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 26, 2015
    [Differentiation] Is Your Competition Making Stuff Up? Good.
    This is a great example of marketers, lacking anything meaningful to use to differentiate from the competition by Making Stuff Up. It’s all about potential. For just a few minutes you can imagine that your bedroom will look like something in Dwell instead of a depressing mix of unmatched sheets and dog hair. Is full size the same as double?
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Differentiation] Why You Need Marketing Analytics, Not Web Analytics
    Let's highlight three of the main differentiators: 1. As you learned earlier, a key differentiator between web analytics and marketing analytics is that the latter uses the person -- not the page view -- as the focal point. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Yeah -- pretty sweet.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Differentiation] Align Your Brand Messaging, Start From the Ground Up
    The right voice will show your personality, elicit an emotional response from your customers, differentiate you from competitors, and help to attract the right audience for your brand. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 28, 2014
    [Differentiation] Channel Your Efforts
    For me, the implications for the channel are clear – differentiation is a must. Over the years, PWB has worked with a lot of clients with independent sales channels. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. Again, they all sell the same stuff. If I can buy the new SuperWidget 3.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Differentiation] The state of the nation on SEO, content strategy and earned media
    think that’s how companies are differentiating themselves. think that''s how companies are differentiating themselves. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. Search doesn’t exist without content. Definitely.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 17, 2011
    [Differentiation] 6 Ways To Beat Your B2B Competition Using Social Media
    Related posts: 5 Ways To Influence B2B Group Buying Decisions One of the biggest differentiators in B2B marketing is that. B2B companies looking to get a leg up on their competition should consider how social media can help. Do Your Research. Setting up the tools and keywords/phrases to monitor your industry is imperative.
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Differentiation] 5 Common Marketing Challenges Agencies (and Companies) Face
    Don’t be afraid to differentiate your client’s company by helping them carve out their niche. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. But as marketers we thrive on these kinds of challenges, right? Right! Let’s get started! You may say challenge, but we say opportunity!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Differentiation] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Teradata itself sees its primary differentiator as analytics. Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I? No jousting there, either.)
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Differentiation] IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful
    Taking into account differences that exist between different company sizes, industry segments, and business models, IDC identified three factors that most differentiate marketing Leaders from those that are marketing Challenged. I just wish to share the conclusion. You can read the full press release here. ” . Tweet This!  .
  • ILLUMINATING THE FUTURE  |  TUESDAY, MARCH 22, 2011
    [Differentiation] Level the Field, Win the Deal
    Differentiated? What's impeding your growth and undermining your success? Well, there's one detrimental factor I'm seeing quite a bit these days. I'm wondering if it's an issue that you face. They may even be relegated to people who lack the authority, influence or ambition to champion a new approach. . We should know. Provocative?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Differentiation] 10 Tips To Increase Eyeballs And Conversion
    Make your brand value prop crystal clear and preferably differentiated.    Consistently hit that drumbeat across all channels.  Be known for something.  Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Coke – happiness.   Red Bull – energy. 
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Differentiation] Creating an Effective B2B Marketing Machine
    Most important, all messages should be based on a compelling brand promise and a differentiated value proposition. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. We refer to this as being “coin operated.” Consistency – You must have a consistent message across all media.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Differentiation] How GoPro’s Content Marketing Puts Experience Before E-Commerce
    The Share button is the only one that is differentiated as blue, which pops out at the user, grabbing his or her attention. GoPro has always been a brand that represents amazing experiences and adventure. Share over shop. GoPro, on the other hand, emphasizes a share call-to-action over shop. Content for everyone. million views. The
  • HINGE MARKETING  |  MONDAY, JANUARY 4, 2016
    [Differentiation] Elements of a Successful Brand 4: Brand Promise
    SEE ALSO: Why Brand Differentiation is Essential for Professional Services Firms to Succeed. If a business is confident in its abilities and has developed a compelling and consistent customer experience, it can more easily differentiate itself and assume a market leadership position. A brand is a complex organism. Promises Kept.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Differentiation] Craft a Compelling Offer for Paid Search Marketing
    Here are some excellent offers that serve both purposes–simplicity and quality control: Free shipping.   A great way to differentiate yourself in a highly competitive environment.  Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  Free trial.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Differentiation] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    Understanding the competition can help you beat the competition and highlight your unique differentiators. 5. Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. Email open rates, content downloads, social shares—easy! What could we possibly be missing?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Differentiation] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    78 percent of companies surveyed by Econsultancy and Adobe indicated that they planned to differentiate through customer experience in 2015. It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, Demand Generation. source ). >. source ). source ). source ).
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Differentiation] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    One of the things that differentiates best in class marketers is their determination to measure and define key metrics which drive business results. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. That’s the theme of this post. What can I do?
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Differentiation] Marketing Myself: How the Right Marketing Plan Got Me Hired
    • How can I differentiate myself from the competition? The Problem. "Oh, jeez, good luck with that!" " That was the common sentiment when I said I studied marketing. “So you plan on flipping burgers, huh…” was another popular response. The Plan. But until last week, my only client was me. The Result.
  • GREAT B2B MARKETING  |  SUNDAY, SEPTEMBER 12, 2010
    [Differentiation] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
    But the most important thing you can do is to make sure you have a compelling and differentiated brand.  If you want to listen to the replay of our webinar, you can find it here.  Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Articulates the “primary” customer benefit. Invokes curiosity.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Differentiation] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    It uses ABM to target large, differentiated groups of named accounts, which are mostly high schools and colleges. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. One customer’s experience in particular is shared later in this post. SchoolDude: ABM in Motion.
  • OPENTOPIC  |  MONDAY, JULY 13, 2015
    [Differentiation] Content Marketing Spotlight Series: A Q&A With Robert Rose
    What I mean by that is that before the true nature of fragmented audiences (even 10 years ago we were still only dealing with the Web site as a “digital channel”), the brand differentiated based on the ability of its product and depth of relationship with its customer base. There’s a lot to say about Robert Rose. RobertRose. Ten years ago?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Differentiation] The Long Term Value of an Email Marketing Welcome Programme
    In a crowded retail market, service is a huge differentiator; if customers have a bad experience of a brand they are unlikely to return. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. However, to do this successfully good data hygiene is also essential.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Differentiation] The Importance of Market Research — and Understanding Your Competition
    If you don’t know who your competitors are, you can’t differentiate yourself in a way that drives clients to make your firm their final decision. Based on what your competitors are or aren’t known for, your technology firm can build a brand that makes you the “go-to” for a particular differentiator.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Differentiation] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    You’ll want to ensure that the professional you hire has knowledge of basic marketing concepts like positioning, segmentation, and differentiation.  By Debra Andrews, {grow} Community Member. This is a time of cataclysmic change for businesses — large and small. How do you find the right person to lead this charge? Positioning.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Differentiation] From Strings to Things: A Quick Primer on Semantic Search
    His Cogito Ergo Sum maxim pithily summarizes the key differentiating factor between our current keyword-string approach to search and a rapidly approaching future dominated by semantic search: the ability of search engines to think, and in doing so to recognize things not strings. Smarter Search Engine. Adieu, Keywords. It’s Social, Too?
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Differentiation] Welcome to the newest client of Find New Customers
    They hired us to provide a wide range of marketing services and competitive differentiation. B2B Lead Generation | Find New Customers newest client. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. You will know all about this soon. ” Dan McDade, Pointclear.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [Differentiation] 12 Months of Learning From 12 Top B2B Marketers
    Products can be interchangeable, but what we stand for differentiates us. January 6, 2015. One of the things I love about looking at the clean slate of a new year is 365 days of possibilities. Part of what gets me excited is taking one idea, focusing on it, and then putting it into practice little by little. Clearly, it’s worked. Build It.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2015
    [Differentiation] 25 Nuggets of Essential Social Media Wisdom
    Related Stories How to differentiate your blog based on the time you can put into it A new process to quantify content marketing success Five ways to calm down and not be overwhelmed by social media change Why conversation hierarchy is important to your marketing strategy Content Shock is here. Just write. Or film. Or record. Begin. Be kind.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 21, 2010
    [Differentiation] What’s it like to be in B2B marketing?
    The research, which Luisa and I have developed together, will allow us to differentiate between business to business and other marketers. This is the year when I get to do what I want to do – or at least most of the time. At the advanced age of 62, I experienced the benefits of formal coaching for the first time, and saw its benefits.
  • SALESPREDICT  |  FRIDAY, NOVEMBER 13, 2015
    [Differentiation] Traditional vs. Predictive Lead Scoring
    The key differentiator between traditional and predictive lead scoring is this: choosing and ranking the right attributes and associated point values is a subjective process in the traditional model. However, not all lead scoring is created equal. Let’s look at it this way: chances are, within an arm’s reach you probably have a smartphone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 7, 2015
    [Differentiation] Is your online presence too safe for your own good?
    Related Stories Gamergate and the great Twitter Debate As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success Case study: Social media engagement as a point of differentiation 10 Ways to Drive More Social Proof. By Mars Dorian, {grow} Contributing Columnist. Let’s start with Trump.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Differentiation] What the Board of Directors Expects from Marketers Today
    Now that everyone has access to “big data”, it’s the way you use your data that will differentiate your company within your space. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1. Use Your Data.
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    It won’t set you apart or differentiate you, and more than likely it won’t bring you any new business. Our law firm clients are frequently getting hit with tons of advertising opportunities from publications that compile lists of “highly rated” lawyers. Her response was ‘I can take care of that for you.’
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 31, 2014
    [Differentiation] #ProspectingChat: Experiences Outsourcing Inside Sales Functions
    We''ll ask participants to "role-play" as a new tech company and consider the various differentiators that play into the decision to insource, outsource, or create a hybrid of the two for your company''s inside sales functions. It''s time for another #ProspectingChat over at AG Saleswork''s Twitter account. Each chat lasts 1 hour long.
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Differentiation] How To: Build loyalty through customer engagement
    As people do their own research prior to engaging with individuals from your company, make it easy for them to find interactive experiences that help them learn even more about your business, products and differentiated value. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.
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