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  • FEARLESS COMPETITOR  |  SUNDAY, JULY 31, 2011
    [Differentiation] Consumer Choice in Education
    So it is only very natural that marketing functions should depend upon institutional brand, star faculty, a very agnostic feature-differentiator led approach to technology (and mobility etc.), Retailers in education are in the race for credentials and whatever adds to a market differentiation, helps student acquisition.
  • JUNTA 42  |  FRIDAY, JULY 16, 2010
    [Differentiation] Create Your Own Content Category
    Are you truly providing anything that will differentiate you from your competitors, over the thousands of other messages out there your customers are possibly engaging with? One of the tenets to delivering higher purpose content marketing is to develop your own content category. What do we do?". Citrix created the category. Think about it
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Differentiation] How Lowe’s Is Creating an Engaging Customer Experience
    The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations. Merry.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Differentiation] Accountants are Cool (No, Really!).Show the World with Video Marketing
    Be sure to identify your firm’s culture, personality, and differentiators. In fact, he saw economic downturn as an opportunity to invest in marketing -- as a means to differentiate. Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! So, want to be famous?
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Differentiation] How to Shorten the B2B Sales Cycle
    Make sure that you have a brand promise that is clear and differentiated. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.  What exactly do I mean by the term “sales cycle”?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Differentiation] Blogging vs. Journalism: Identifying the Fundamental Differences
    Cheese of writing, this ease of differentiation should apply when comparing blogging and journalism. As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. If you were standing on a street that just so happened to have a “Chuck E. Scope of Audience. Timing.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 14, 2011
    [Differentiation] The clock is ticking on net tracking
    For companies that take customer experience seriously, this could help them immensely by differentiating them from their competition.   For those who just spam their customers, this legislation will, hopefully, make life more difficult.  .
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”. Well, no.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 27, 2010
    [Differentiation] Marketing Dashboard: Active Discovery
    Most B2B marketing organizations invest in paid search campaigns to drive awareness, and with most if not all of these efforts there is an ability to differentiate between traffic driven to your site via paid efforts vs. natural search efforts. These are the main search terms that would ideally lead prospective buyers to your web properties.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Differentiation] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Related Stories Why Brand Differentiation is Essential for Professional Services Firms to Succeed Why Professional Services Firms Must Differentiate to Succeed Should Your Consulting Firm Be Specialized? Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Differentiation] The business of data
    Understanding this shift is critical, as knowledge is a competitive differentiator. Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Yet things are changing so rapidly, I am not quite certain that all would answer correctly.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Differentiation] Find New Customers Fan of the Month – Paige O’Neill
    Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. Thanks for your support, Paige.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Differentiation] The state of the nation on SEO, content strategy and earned media
    think that’s how companies are differentiating themselves. think that''s how companies are differentiating themselves. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. Search doesn’t exist without content. Definitely.
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Differentiation] Measuring Sales Force Effectiveness
    When it comes to individual sales reps and how they spend their time, companies often compare time spend to sales performance (called a time/productivity analysis; learn more here ) to identify and differentiate between high value activities and low value activities. How do you measure the effectiveness of a sales force? What did we miss?
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Differentiation] What Does Google+ Bring to the Social Media Table?
    Google+ does do quite a bit to differentiate itself from Facebook , though. This same trend of differentiation extends to other aspects of Google+. In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. Similarities to Facebook. Circles.
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Differentiation] How to be Where Your Customers Are – In the Digital Flesh
    The products are generally the same, but what is lacking is the differentiated service experience that has made Nordstrom an iconic brand offline world. Incredible Customer Engagement tools now exist that can be installed on your website to provide your website visitors with this kind of differentiated experience – in the digital flesh.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Differentiation] Stop the Insanity. Fire Your PR Firm in 2014.
    PR firms often justify their value by the sheer volume of media exposure they generate…regardless of whether it stakes out intellectual territory, supports a client’s value proposition, or differentiates them in the marketplace. The more publicity, the better. Publicity generates revenue. Counting Media Clips is a Zero Sum Game. and “2.
  • STORIES THAT SELL  |  THURSDAY, DECEMBER 1, 2011
    [Differentiation] Customer Quotes That Compel and Sell in Case Studies
    Decision – Feature a quote that speaks to why the customer chose the solution - a great opportunity to call out your competitive differentiators. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. How do you use quotes for maximum impact? Add More for Emphasis.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Differentiation] How to Protect Your Website Content From Future Panda Updates
    The answer is simple: differentiate, improve, grow, and focus your content. Differentiate Your Content. It used to be that video was the perfect way to differentiate your brand from any other while positively serving your audience and gaining inbound traffic. Easier said than done, right? Here are a few ideas to get started: 1.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Differentiation] How to Make Your B2B Website More Buyer-Centric
    And, how do you know the people who are evaluating your solution are really choosing your competitive differentiators you think are most important? Recently, I've been spending a lot of time evaluating and writing web copy for clients. It's quite common for me to go to a website and be quite puzzled about what this company actually does.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] How do you use social media to promote a boring product?
    They created yet another point of differentiation by WHERE this content was being viewed because it was a wide open space. Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos. tweet?
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Differentiation] Good Reads for B2B Marketing - Staple Yourself to a Lead
    Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand. Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Build A Content Hub That Converts. Via B2B Marketing Insider.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Differentiation] The Only 7-Step Guide to Creating Content You’ll Ever Need
    Essentially, keyword research is a tool for differentiating your content creation, and providing better value within your verticle. Your graphic design skills don’t need to be super sophisticated, but any effort at all to create custom visual content will differentiate your blog from companies that rely on stock photos. Image source.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [Differentiation] Should we stop marketing to the CIO?
    Technology marketers have spent the last 25 years trying to get and keep the attention of the people with their hands on the technology tiller inside multi-billion dollar organizations, CIOs. Those pundits have always been wrong. But this time, they may finally be right—at least about certain types of CIOs. CIOs’ power is rooted in complexity.
  • THE B2B RESEARCH BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Differentiation] Three customer insights for your marketing plan
    What does our brand ‘mean’?  To develop and manage a resonant, differentiated brand it’s essential to understand what your brand ‘means’ to the market.  Spring.  As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. But insights into what exactly? What really matters?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Differentiation] PPC for Startup Marketers: An Introductory Guide
    Do other startups offer a benefit for which you offer a strong differentiation? When looking at the competition, keep in mind to differentiate harmless competitors from dangerous ones. For startups looking to get going with PPC, it can be overwhelming. What makes us special? Where do we offer our product? to buy, to sign up)?
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Differentiation] How Can Professional Services Firms Boost Their Value?
    Their communications are driven by a strong marketplace positioning built on differentiators that are true, demonstrable and highly relevant to target audiences. To learn more about identifying differentiators, download our brand new Differentiation Guide for Professional Services. So, what drives value?
  • HINGE MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Differentiation] Agile Marketing for Professional Services
    Related Stories SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 Marketing efforts now need to be evaluated and adjusted continually. On Twitter or LinkedIn?
  • LEAD VIEWS  |  FRIDAY, FEBRUARY 11, 2011
    [Differentiation] ‘Woo Your Prospects, Make Them Fall In Love With Your Solution’
    Also like I mentioned in the post earlier, your positioning should also help you differentiate your offerings from your competitors. Valentine’s day is round the corner and the season of expressing love is right here. But the point is can you make someone fall in love with you, your brand, your product, your services? Happy Wooing!
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Differentiation] Copyright to prevent copy wrongs in B2B content marketing
    Publishing unique and compelling content attracts visitors and differentiates you from your competititors. You've worked hard researching, writing and editing your content for your B2B website. Your site is realizing more visitors and leads for your efforts. You've been scraped! solution: Copyright your content. What did you do? /mh.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [Differentiation] 5 Skills Your Marketing Consultant Must Have
    Your marketing provider should be able to identify your story or stories and your unique differentiator, and tell the story in a way that is meaningful and compelling for your audience(s). Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Understanding of technology.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Differentiation] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    SEOs need to better understand the organization’s brand, including its objectives, target markets, points of differentiation, and the competitive landscape in a more traditional sense. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Differentiation] How do I find the “voice” on my company blog?
    When you get right down to it, your “voice&# is the key differentiator for your blog — it probably makes the difference on whether somebody even reads your blog or not. I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? How do I determine the blog’s “voice”? Are you witty or buttoned up?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Differentiation] Case study: Creating social media benefits in a regulated industry
    ” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Legal.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Differentiation] Are White Papers Dead?
    Likely your traditional white paper fueled marketing campaigns are getting lost in a sea of look-alikes, with little to differentiate your white papers from the hundreds of others. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. You can’t get any more vague than that for a follow-up.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Differentiation] European Markie Award Winners Honored in London
    This strategy moves Philips CRM capabilities from basic email marketing to differentiated and consistent multi-channel experiences with the support Eloqua. by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. Best European Lead Scoring Programme: DocuSign.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Differentiation] VMware Cloud Compass Tool (powered by Alinean)
    Starting with a few simple questions about your company and workload requirements, the tool then provides: A comparison of Total Cost of Ownership (TCO) for various compute options, differentiating the costs for on-premise with public and private cloud options, tallying differences in CapEx, OpEx and business benefits.
  • BIZNOLOGY  |  FRIDAY, MAY 29, 2015
    [Differentiation] Digitizing Telcos
    Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. How to differentiate pricing and propositions—if at all—between new and existing customers? Something to be avoided. Like this post?
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Differentiation] How to Create a Logo: Designers Give a Look Inside Their Process
    In other words, the water droplet is exactly what differentiates his snow-skateboarding company from snowboarding companies that have a similar vibe and audience. From there, you can start thinking about how to differentiate the new logo will from the tons of pre-existing ones.". Read on to find out. What''s in a Logo?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Differentiation] How to Build the Ultimate Online Newsroom
    It’s best to provide both a short version (often just the news release boilerplate) and a longer version that includes more company history, competitive differentiation, and how the company’s products and/or services help customers solve problems (backed up with facts). by TomPick and guest blogger Maria Verven.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Differentiation] Ebooks and White Papers: A Complementary Pair
    love this differentiation by Jonathan Kranz, author of the new (and very engaging) The Ebook Ebook: How to Turn Your Expertise Into Magnetic Marketing Material : "A successful ebook is more collegial, reader-friendly and visually interesting than the traditional white paper." I have been thinking a lot about ebooks lately.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Differentiation] Ebooks and White Papers: A Complementary Pair
    love this differentiation by Jonathan Kranz, author of the new (and very engaging) The Ebook Ebook: How to Turn Your Expertise Into Magnetic Marketing Material : "A successful ebook is more collegial, reader-friendly and visually interesting than the traditional white paper." I have been thinking a lot about ebooks lately.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Differentiation] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    Keep in mind what makes your story unique and what differentiates you from your competitors. Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. ” A couple reasons for these content marketing tactics are: 1. Content is not managed as a strategic asset.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Differentiation] Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
    Please note that a recent report by Forrester, “ Don’t Confuse Tablet And Mobile Marketing ,” a B2B marketer needs to differentiate between smart phones and tablets. We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors.
  • SAZBEAN  |  THURSDAY, MARCH 14, 2013
    [Differentiation] 9 Irrefutable Reasons Why You Need SEO
    In fact, tracking sales from an SEO campaign can often be difficult to differentiate from other web marketing campaigns, except through source tracking which can be vague. It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. Yes, anyone can stumble into an SEO win. Good question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Differentiation] It’s time to unleash your blog
    This unique one-hour event plows  new ground for corporate bloggers, examining questions like: Positioning a company blog as a point of competitive differentiation. Check out this quote from Patrick Crane VP Marketing, LinkedIn. “We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Digg this!
  • BIZNOLOGY  |  MONDAY, JULY 27, 2015
    [Differentiation] The content marketing book you should not miss
    ” I have been telling people for years that you can’t win content marketing on volume, that you must be differentiated to sell in the age of the Interwebz. Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. If It became a high-priority activity.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Differentiation] Marketing Statements that Show Your Company is Out of Touch
    Creating a compelling and differentiated brand for your products and/or services is hard work but it is essential to revenue and profitability. As B2B marketing outsource providers , we get to hear some interesting statements about marketing. Why should we spend any more time working on the website? That’s what our sales team is for.
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Differentiation] 5 Industry Changes Keeping CMOs Up at Night
    Access to data and ownership of this data is becoming a point of differentiation, and brands are going to be more selective about who and which agencies have access to their information. 5) The struggle between data vs. creativity is growing. This post originally appeared on The Agency Post. Change. Should they zero in on customer experience?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Differentiation] Ever Wondered About the Secrets to Prospecting Success?
    Jonathan is now training and coaching small to medium businesses who need to learn how to differentiate themselves in today's crazy-busy business environment. Today They should also “plant seeds” which highlight their key differentiators and influence the prospect's thinking. DIFFERENTIATION. Why both? Because
  • ENGAGE  |  MONDAY, MAY 16, 2011
    [Differentiation] 4 Must-Haves for Must-Have Brands
    What Branding Used to Mean Back in the cattle-prodding days, the word ‘brand’ was used as a way to differentiate one line of product from another. W hen money’s tight, people look at their budget and separate things into two columns: must-have and might-have. Organizations (e.g. Plus, they didn’t want to lose cattle.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 8, 2012
    [Differentiation] How Are You Using Social Media to Find and Engage Your Target Audience?
    What are you doing to tell your story and points of differentiation? Do you know where your customers and prospects are spending their time online? Wouldn’t that be an important part of an overall social media strategy to find and engage them? If trends continue, social networks will soon surpass internet portals like AOL and Yahoo!
  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Differentiation] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
      Differential : Using the scorecard approach can help in identifying the largest differentials between what buyers consider of high value and where the organization is falling short in the minds of buyers. Image by J. McPherskesen via Flickr.   The goal becoming how to score a perfect 10 on all value attributes.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Differentiation] SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm
    Related Stories Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 3 Tips for Professional Services Firms on LinkedIn Hinge recently asked buyers and sellers a series of key questions. When we analyzed the results, five gaps stood out. On Twitter or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Differentiation] The clash of the social media know-nothings
    Creating points of differentiation. The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. Enough has been written about that. billion. Every Now for the supply side of the clash.  Cash flow.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Differentiation] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? How do we stand out in an increasingly dense information world?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Differentiation] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    Successful sales reps have a way of differentiating themselves from the average person. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. Track yourself in several ways.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Differentiation] Top 5 Brand Building Tools for Technology Firms
    Start with your differentiator. High growth firms are 3X more likely to have a strong, easy-to-understand differentiator. Here is a quick test to see if you have a true differentiator. If the answer is “no,” it is probably not a good differentiator. But how do you do it? Your brand is partly your reputation.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 19, 2011
    [Differentiation] The Shrinking Cloud
    The ones who differentiate themselves. In 24 months, 8 out of 10 (or more) “Cloud&# companies will be out of business. You heard it here first. Most are goners. First in get the easy money. Then the big guns come in – like IBM and Amazon.com. When the money’s gone, they are gone. Who will survive? What do you think?
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Differentiation] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    Among the many ways in which Best-in-Class companies differentiate their sales coaching practices from under-performing firms are the two items displayed in Figure 1. Sales training is commonly understood to be a must-have component in managing quota-carriers. above 2013 sales training spend levels. Taking Training beyond the Basics.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Differentiation] Thought Leadership Marketing is an Oxymoron
    Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#. Company 2.
  • REPUTATION TO REVENUE  |  THURSDAY, NOVEMBER 5, 2009
    [Differentiation] Winning with thought leadership: Six lessons from IBM and Deloitte
    Thought leadership without a differentiated point of view is just an echo of conventional wisdom. Deloitte takes a similar approach, focusing on competitive differentiation, influencer relations, client connections, and business development support. How should we produce and package thought leadership content? How should we promote it?
  • LEADER NETWORKS  |  FRIDAY, OCTOBER 1, 2010
    [Differentiation] Top 15 Ways to Kill an Online Community -- Again
    Assume the members will do all the work from the start and they don't need content or assistance after they have joined. 9) Bigger is always better, size is THE critical differentiator. About a year ago I blogged about the top 10 ways to kill engagement. While the tools have evolved, many of the best practice tenets remain the same.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Differentiation] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    Sales methodologies and good marketing techniques will insure a value-added, differentiated approach over techniques that turn people off.  Rick Volz. Bad idea, he writes. Instead, B2B pros should take a step back, breathe deeply and “look at the big picture&# to determine the best way to approach lead generation. Test and measure.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Differentiation] Digital Relevance: The Introduction
    Filling this gap will require that marketers develop customer-oriented communications, identify the distinct value that differentiates their company, make the shift from one-off communications to a continuum approach, and ensure that data and metrics are used to relate their programs to the achievement of business objectives. People read it.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 19, 2013
    [Differentiation] New Business Pitches: Do You Use Corporate Speak or Plain English?
    It came down to two firms who differentiated themselves by not talking about themselves, but instead talking about the client’s issues and how they might be able to help. Blah, Blah, Blah. Is this what people hear when you give your 30-second elevator pitch that explains why your firm is different? What are best practices anyway?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Differentiation] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    There are several types of market structures , each defined by the number of buyers and sellers, barriers to entry and exit, product differentiation, and pricing power. >>Yes, the Web has competitive forces. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary. Conclusion.
  • SAZBEAN  |  MONDAY, DECEMBER 10, 2012
    [Differentiation] 5 Content Marketing Lessons from Guns N Roses
    Just as GnR stood out from the masses, you must differentiate your content from the competition. A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Welcome to the jungle. News & Notes
  • SALES CHALLENGER  |  MONDAY, MARCH 4, 2013
    [Differentiation] 3 Steps to Becoming a Challenger Organization
    Our reaction in this more commoditized, price driven space, cannot simply be attempting to differentiate on price. As David Bowie so eloquently put – “Ch-ch-ch-ch-Changes”. Sums up the world of selling pretty well these days, doesn’t it? In fact, it also sums up the world of customer buying pretty well too. Broaden Challenger adoption.
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Differentiation] The Science Behind AEC Brand Research
    Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. So whether a firm is looking to refine its differentiators, introduce new services or expand its market share, brand research is the way to go.
  • INSIGHTIQ BLOG  |  TUESDAY, MARCH 6, 2012
    [Differentiation] The Bacon of Client Engagement
    What are key differentiators/attributes of new customers that have purchased for those who have not responded? “Bacon makes everything better,” is a sign I have in my kitchen.  I thought of it recently w hile working with two clients that are implementing new technologies into their organizations.  Marketing Impact. Financial Impact. Focus.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Differentiation] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Differentiate your firm and your services”. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. Why Publicity Matters.
  • BIZNOLOGY  |  MONDAY, JULY 23, 2012
    [Differentiation] The Second Layer of Web Sales Success
    In fact, when we’re actually doing window-shopping or more serious product-comparison shopping, we’re able to differentiate between whatever offers we find, even to the point of knowing when we’re spending a bit more than we could, if certain other circumstances were present. Basically, In last month’s post on this. Getting more sales?
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Differentiation] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Once you understand how your community can help fulfill member needs, conduct a competitive analysis to find out what’s already out there, how your community can fit into that existing structure, and most importantly, how you can differentiate your community from or integrate it into others. 3. Your Guide to Online Community Readiness.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Differentiation] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Though the HBR article seems to conflate simplicity and lack of gimmicks as differentiators in the UK, in the US, the ability to deliver value through sales, coupons, and loyalty cards is something that’s significantly appreciated by consumers. To be blunt, this idea is just wrong. annually. could not. in-store, web and etc.)
  • BIZNOLOGY  |  WEDNESDAY, APRIL 8, 2015
    [Differentiation] The benefits & impact of simplicity: a case study
    Achieving simplicity throughout your organization and in its focus can provide both differentiation in a crowded market and help take it to the next level. As business leaders, we know that business is rarely simple. Whatever it takes, we all need to insure that our businesses thrive. Case Study: Women United in Philanthropy. How It Works.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Differentiation] Want to be a Rock Star Guest Poster? Read This!
    How did those who got published differentiate themselves? We get a decent amount of Guest Post requests here at Savvy. Early on we thought this was great! The more guest posters the less work for us! Well the joke is on us because managing guest post submissions has become at times more laborious than simply writing the posts! If not move on.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Differentiation] How Does Your Brand Experience Translate in Social Media?
    ” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Differentiation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 11, 2012
    [Differentiation] Getting Challenger Skills to Stick
    the ability to teach for differentiation, tailor for resonance, and take control of the sale) are tacit in nature, and therefore require a different-in-kind approach to be taught effectively. Over the last few years, we’ve worked with countless members on their journey to become a Challenger sales organization. Because Challenger skills (i.e.,
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Differentiation] Marketing Campaigns That Broke the Internet [SlideShare]
    For this list, Pouy sought out a mix of innovation, creativity, and differentiation in campaigns. "Do you want to break the internet?". That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. Share your opinions below.
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 23, 2011
    [Differentiation] The Power of the Human Voice in Lead Qualification & Lead Nurturing
    Following are some initial thoughts on characteristics that differentiate conversations from digital media in lead qualification and lead nurturing. 1. It’s because there’s something about a human being’s voice that is powerful and personal—a welcomed experience in today’s hyper-digital market.” Serving.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Differentiation] 11 tips and tools to jump-start your SEO
    This guides you and helps with differentiation for your brand. Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If So what are you waiting for?
  • BUYEROLOGY  |  MONDAY, NOVEMBER 1, 2010
    [Differentiation] The Design of Buyer Experience
       As products and services are subjected to increasing entry into the level playing field we call commodity, differentiation is made in designing innovative buyer experiences.  Cover via Amazon. The expression “monumental shift” is a powerful one. 
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Differentiation] How to Love Your Customers with Inbound Marketing
    Differentiate your company and products. In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? Don’t spam them. 70% are from marketers.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Differentiation] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  It will fundamentally change SEO.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 21, 2011
    [Differentiation] Savvy Week in Review - October 21
    Eric Wittlake sparks a terrific discussion by putting forth his belief that content is now the norm, not a differentiator. We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors. catching up on the blogosphere, of course!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Differentiation] Everybody Writes — My Interview With Ann Handley
    So I want people to think of writing and their words not as boring drudgery… but as a way to differentiate themselves online. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And Why did you write it?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Differentiation] Twitter Launches Brand Pages for Business Accounts
    Separating @Replies From @Mentions: Brands will also now be able to easily differentiate between their @replies (tweets directed at the brand) and their @mentions (tweets just mentioning the brand with @username), as Brand Pages will separate these tweets into two buckets for account administrators. Business Benefits of Twitter's Redesign. 1.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 6, 2012
    [Differentiation] Hunger Games and Sales - How to Make the Odds Ever in Your Favor
    In inside sales, a quality list or training and direction from your mentor can be the differential in whether or not you make bonus. In the hungry and cut throat world of sales, you have to be smart about how you play the game. The keys to success are the tools and support you must employ to find your opportunities. &rdquo
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Differentiation] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    Jonathan Kantor: There are four things that clearly differentiate The White Paper Company from other white paper writers/marketers: An exclusive focus on white papers. As the number of short, all-text white papers proliferates across the web as a result of driving the cost downward, design will become a new strategic differentiator.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 22, 2011
    [Differentiation] Right-Sizing Your Marketing Analytics
    Much as we like to account for everything from individual demographics, industry characteristics, macroeconomic trends all the way to business models and geographies, 80% of the controls will turn out to be non-differentiators. Thanksgiving is just around the corner. Ask Rachael Ray or Martha Stewart if you don’t believe me.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 11, 2015
    [Differentiation] Digital Awesomeness Series: Sales & Marketing Collaboration. For Real.
    There might not be a clear differentiation between sales and marketing responsibilities. Up until now, it seems as though most companies (agencies included) separate the roles of sales and marketing. The discussion was largely theory and we didn’t see the realization of it. Why is this, you ask? How can B2B’s adapt to this change?
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 18, 2010
    [Differentiation] Are B2B Social Tactics Different Than B2C ?
    In that study, both use the same basic tools, but how they use them differentiates the two groups. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Are B2B Social Tactics Different Than B2C ? B2B an B2C are more aligned than you think.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Differentiation] Joe Pulizzi Shares Principles of Epic Content Marketing
    Deliver on that promise.  It’s hard to take, but your product is most likely no better than anything else out there.  So how do you differentiate yourself?  By what you say and the stories you tell. by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. That’s it.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Differentiation] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    Understanding the competition can help you beat the competition and highlight your unique differentiators. 5. Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. Email open rates, content downloads, social shares—easy! What could we possibly be missing?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Differentiation] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 29, 2013
    [Differentiation] 3 Tips to Help Your Social Media Break Through all the Clutter
    With all the clutter and noise out there, you need to differentiate yourself (branding) and engage your potential customers. So you finally got in the social media game and you’re trying to make your mark. Let’s work smart and not hard. Locate where your potential customers hang out.
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