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  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Differentiation] 5 Ways To Influence B2B Group Buying Decisions
    One of the biggest differentiators in B2B marketing is that a B2B purchase decision is not usually a solo effort. It is a group decision. In most cases a team of people review the potential purchase, and in many situations there’s a senior level person who has to approve the purchase. Competitive Information. Unique Benefits. Value.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Differentiation] The 15 Best Content Marketing Videos Of 2015
    This 2:13 video gives a quick tutorial on differentiating your brand from others in the social media space. We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. B2B Content Marketing Tutorials. 1. Fernandez.
  • THE ROI GUY  |  FRIDAY, AUGUST 26, 2011
    [Differentiation] “Value” Remains Most Significant Sales Challenge
    Getting procurement to recognize our differentiation 6. However, these is a significant capability gap, in getting sales to engage earlier in the buyer’s decision making process, justify proposed solutions, and differentiate value. The survey responses indicated that the most important areas needing development included: 1.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Differentiation] What Do 76% of Consumers Want From Your Website? [New Data]
    Don't differentiate with the design/functionality of your website. Do differentiate your company by making it really easy for your customers to find what they want on your website. 76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want.". Test, test, test!
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Differentiation] Is Your Company a Thought Leader?
    What differentiates your company from the pack? Thought leadership starts with establishing a point of view. would imagine that most of us would like to be considered a thought leader in our respective business categories. thought leader gains credibility with the market and over time becomes a trusted source.
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Differentiation] Is your SEO content suffering from Useless Box Kit Syndrome?
    But you’ll also want to determine how your Title can differentiate your listing and pop off the page. Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. I was thinking about this after I watched ThinkGeek’s Useless Box Kit video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] How do you use social media to promote a boring product?
    They created yet another point of differentiation by WHERE this content was being viewed because it was a wide open space. Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos. tweet?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Differentiation] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    There should be clear differentiators between each persona -- the whole idea of creating personas is to create an experience that resonates with each of them. Sure, demographic information is important to include, but it’s not the information that should differentiate your personas. Creating too many personas can be really tempting.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Differentiation] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Chief Optimist by Xerox: When the marketing team at Xerox was looking for a way to differentiate its messaging from its numerous competitors, the big, audacious idea it came up with was optimism. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (33:10).
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Differentiation] B2B Video Marketing Done Right
    Brand Differentiation – Why Buy? The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. We’ll help you get started.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 28, 2011
    [Differentiation] Trout on Strategy is an Acquired Taste
    The first is a fun trip through differentiation (from Differentiate or Die: Survival in Our Era of Killer Competition  - - affiliate link) and it’s worth reading if you are thinking of pitching customer service or quality as a point of differentiation (don’t). Hotness is also a differentiator. And why? affiliate link). 
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Differentiation] Why Website Engagement is the New Marketing “Must-Have”
    This will help secure your company’s position as an industry thought-leader, and encourage prospects to return to your website multiple times to educate themselves about your offering and differentiation—ultimately becoming truly qualified leads. How crucial is website engagement to revenue generation? Wouldn’t that be grand?
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Differentiation] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Related Stories Why Brand Differentiation is Essential for Professional Services Firms to Succeed Why Professional Services Firms Must Differentiate to Succeed Should Your Consulting Firm Be Specialized? Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day.
  • THE ROI GUY  |  TUESDAY, JANUARY 15, 2013
    [Differentiation] Sales and Marketing Alignment in 2013? Not so Fast!
    The result: More competitive losses, as Buyers don’t properly frame your differentiating value and commoditize the offerings, Longer decision cycles as Buyers struggle to properly understand the “cost of doing nothing” and value of change, More discounting, as purchase price becomes the key differentiator. It’s not on Enablement.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Differentiation] 10 Drool-Worthy Product Pages (And Why We Love Them)
    Whereas other product pages depend on the text that highlights product differentiation, this page depends on a viewer taking in all of the visual elements. Coin provides their product positioning and differentiation, but also shows you how it works by taking you through a visual journey of the Coin card. Let''s dig a bit deeper.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 21, 2015
    [Differentiation] From a Business Case to a Case for Change
    Our value experts concur that going forward, the Traditional Business Case is not enough to differentiate your unique value or motivate today’s more empowered, skeptical and frugal buyers to change. Most are overloaded with too many numbers that clients have difficulty connecting with. And why is it important to focus on “Do Nothing” first?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Differentiation] A Beginner’s Guide to LinkedIn Showcase Pages
    Here''s what''s important to know to differentiate Showcase Pages in your head from the other LinkedIn Pages. Having more than one buyer persona is a balancing act. If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Social Media
  • BIZIBLE  |  TUESDAY, DECEMBER 22, 2015
    [Differentiation] Tactics For Revenue Focused Technology And IT Marketing
    The companies who can measure ROI accurately develop two major differentiators. Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy. Measure ROI Accurately.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Differentiation] Dreamforce Cheatsheet for Sales Pros
    General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Getting Around : Dreamforce Travel Map – Uber – Lyft. Dreamforce App : I will link to to this as soon as it is live. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Differentiation] When are Interactive White Papers best used in the sales & marketing process?
    When solutions are being investigated, during the consideration phase, buyers need help in understanding the differentiating various solution options and alternatives, and quantifying the economic justification. interactive smart content interactive white paper Demand Generation Pisello Alinean
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 18, 2015
    [Differentiation] Beyond Buyer Profiling To Buyer Personification
    Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. by Evan Shuster. Segmentation has been a staple of business marketing and sales for several decades. Beginning in the 1980’s and 1990’s, we began to see a shift to individualism.
  • MARKETRI  |  SUNDAY, SEPTEMBER 30, 2012
    [Differentiation] Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a Marketing Superstar
    Become familiar with all of your firm’s differentiators, history, services and niches. In our recent blog post, Learn to Market Now! Why Young CPAs, Lawyers, Engineers and Other Professionals Need to Hone Their Skills from Day One , we stressed the importance of embracing marketing in the early years of a professional’s career.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Differentiation] 7 Common Grammar Myths You'll Never Fall For Again
    The en dash, not the em dash, can also be used to represent time spans or differentiation (e.g. Although none of us are perfect, spelling and grammar matter in marketing. And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. Just look at what happened to NBC. Myth #3: "i.e."
  • JUNTA 42  |  SATURDAY, NOVEMBER 21, 2015
    [Differentiation] This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
    We propose to clear up the confusion by clearly differentiating between content, promoted content, and native advertising. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, another pundit is hating on native advertising , but it’s not clear what he’s asking us to do instead. link]. 3.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Differentiation] Your Teleprospecting Question Workbench
    Great questioning skills and the ability to interpret the answers you hear is one of the core differentiators that top sales guides possess over others. Sales Prospecting Perspectives is pleased to bring you a guest post from John Jantsch , a marketing consultant, speaker, and the acclaimed author of several bestselling books.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Differentiation] Five Ways to “Get Real” With B-to-B Social Media
    Social media can help you differentiate your company from your competition.   If you want to be seen as a thought leader in your industry, or a trusted advisor to businesses trying to solve problems, then it’s all about content.  Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask. 
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Differentiation] Outside-the-Box B2B PR Strategies
    Make it unique – Make sure your PR strategy is in complete alignment with your differentiation and unique selling proposition. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  This is true for our Fusion Marketing Partners clients, and it is equally true for your organization.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Differentiation] Personalize, Challenge & Engage
    via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose? So why do most select the sure bet?
  • B2B MEMES  |  THURSDAY, SEPTEMBER 15, 2011
    [Differentiation] Facebook Subscriptions: Overdrive for Journalists?
    That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. Though I understand its appeal, I’ve never found Facebook compelling. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Related posts: Be Yourself.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Differentiation] How to Love Your Customers with Inbound Marketing
    Differentiate your company and products. In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? Don’t spam them. 70% are from marketers.
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Differentiation] The Case for Higher-Ed Non-Branded Site Optimization
    Fill that informational gap by identifying your college’s best assets, differentiators, unique programs and scholarship options, and then creating a healthy mix of branded and non-branded content around them. On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms. 
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Differentiation] Top 5 Brand Building Tools for Technology Firms
    Start with your differentiator. High growth firms are 3X more likely to have a strong, easy-to-understand differentiator. Here is a quick test to see if you have a true differentiator. If the answer is “no,” it is probably not a good differentiator. But how do you do it? Your brand is partly your reputation.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Differentiation] How to Convey a Unified Brand Message After a Merger or Acquisition
    As new firms emerge, they must establish its unified identity and brand message to differentiate from both competitors and earlier iterations of themselves. The leaders of each firm must agree on a new brand that accurately reflects the combined strengths, differentiators and value propositions of the united organization. Land Ho.
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Differentiation] Visible Expert Profile: Rick Telberg
    And while other firms faltered during the banking crisis of 2007, Rick seized the opportunity to differentiate. Related Stories Differentiation Strategy Not Working? Here’s How To Make It Better Webinar Recap: 21 Best Differentiators and How to Find Yours How Can Professional Services Firms Boost Their Value
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 14, 2011
    [Differentiation] Bad Sales Messages: 1-Stop Shopping & Other Worthless Tripe
    Marketing has convinced them that these words are exactly what customers want to hear - that prospects will be impressed with their vast capabilities which differentiate them from everyone else in the market. These killer phrases are detrimental to their sales objective and actually create massive roadblocks for them. Try these approaches.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Differentiation] How Developing Your Brand Value Can Win You New Business
    He was stymied because the junior staff, while technically excellent, did not communicate the firm’s differentiators as clearly as he could. Internally , begin by educating all employees on your firm’s core differentiators. If you are among them, you are certainly not alone. Breaking Down Your Brand. Additional Resources.
  • FATHOM  |  MONDAY, JUNE 1, 2015
    [Differentiation] Content Marketing Drives Sales Productivity [List]
    You can leverage your Content Marketing mission statement as a point of differentiation from your competition. Our  brand voice questionnaire  will help you differentiate and communicate clear value, no matter who is sending the message. Has Content Marketing boosted your sales productivity? Better yet, work on it together.
  • BLOG MY CALLS  |  FRIDAY, MARCH 29, 2013
    [Differentiation] Your LogMyCalls Easter Basket (Plus Creepy Easter Pictures)
    When we launched LogMyCalls we knew that we needed something to differentiate in the marketing war with our competitors (besides our world-class and award-winning product), so we decided to create a mascot. When I was a kid, I loved Easter. It was second only to Christmas in its utter wonderment. This bunny was a freaking genius.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 13, 2016
    [Differentiation] The Importance of Getting ROI Selling Right
    With so much on the line, the time is right for a different approach to ROI / financial justification, giving you and your team a real competitive, differentiating advantage. If you think your clients are more ROI focused, and that your ability to deliver financial justification can assure greater success, new research proves you right.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 26, 2016
    [Differentiation] Make the most of your CRM this year
    Customer service is expected to be the key differentiator , even over price, by 2020. Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of your goals in 2016, and you’re just not there yet. CRM and Customer Service. Want to keep customers happy?
  • BLOG MY CALLS  |  FRIDAY, SEPTEMBER 27, 2013
    [Differentiation] The Call Tracking Landscape
    And while there are a few minor differences between these companies—basically boiling down to UI, reporting, and integration techniques--ultimately, there are no major differentiators. When we launched LogMyCalls in the Summer of 2012, we joined about a dozen serious call tracking competitors. Call tracking doesn''t change that much. Period.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Differentiation] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    Focus is absolutely essential to differentiate your firm and communicate your expertise in a way that is meaningful to your audience. Unfortunately, there is no one-size-fits-all answer, but there are a few items that are essential to every firm’s visibility-building efforts: A differentiated message. High performance website.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 17, 2011
    [Differentiation] 6 Ways To Beat Your B2B Competition Using Social Media
    Related posts: 5 Ways To Influence B2B Group Buying Decisions One of the biggest differentiators in B2B marketing is that. B2B companies looking to get a leg up on their competition should consider how social media can help. Do Your Research. Setting up the tools and keywords/phrases to monitor your industry is imperative.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Differentiation] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    Packaging - A great way to differentiate yourself at the store level and give your customer reasons to buy. 2D bar codes are growing in use across the world ( usage quadrupled in 2010) and the USA for the first time leading in the number of scans according to 3GVision. What are you doing to capitalize on these codes?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Differentiation] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    This morning, at the product keynote of Modern Marketing Experience, the Oracle Marketing Cloud product leadership shared our vision for how the marketer can balance both the revenue requirements they have now, while delivering the individualized customer experience they know will drive their sustained differentiation over time.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Differentiation] 4 Mistakes You Are Making With Your Case Studies
    It is fine to put a direct quote from a client about the product feature that has been most beneficial to them or the one that differentiated you from your competitors and thus served as the tipping point but don’t try and get them to quote every last feature or sneak them in to the body of your case study. The Fix. The Fix. The Fix.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Differentiation] SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm
    Related Stories Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 3 Tips for Professional Services Firms on LinkedIn Hinge recently asked buyers and sellers a series of key questions. When we analyzed the results, five gaps stood out. On Twitter or LinkedIn?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 29, 2013
    [Differentiation] Top Seller LinkedIn Strategies
    Ways top sellers leverage LinkedIn to differentiate from the competition. LinkedIn can have a huge impact on sales success. However, that success depends on how you use it. Listen to the audio to discover: The LinkedIn capabilities top sellers value most. How top sellers use LinkedIn to become invaluable business resources. LinkedIn matters.
  • EXPERIENCE MARKETING INSIGHTS  |  MONDAY, JULY 20, 2015
    [Differentiation] CEMA Summit Technology Shootout: FXP | touch Named Best of Show
    Three key differentiators that helped our second screen platform stand out from the crowd
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Differentiation] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It’s where you can clearly differentiate yourself from others in your field. Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. asked him what it was.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Differentiation] How to Design Emails to Reach the Inbox
    Email deliverability and trust is important to your reputation as an email sender , but what are some best practices to maximize the probability that it reaches the intended inbox and differentiates you from a dreaded spammer? by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. Forms.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Differentiation] Twitter Launches Brand Pages for Business Accounts
    Separating @Replies From @Mentions: Brands will also now be able to easily differentiate between their @replies (tweets directed at the brand) and their @mentions (tweets just mentioning the brand with @username), as Brand Pages will separate these tweets into two buckets for account administrators. Business Benefits of Twitter's Redesign. 1.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Differentiation] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves?  Discover and Explore. Content marketing is so much more than product and solutions collateral, campaigns, mailings and fulfillment. BTW – there is no better company at doing this than Marketo!).
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Differentiation] Is Account-Based Marketing Ready for Take-Off?
    When the Wright brothers realized that air flowing over a wing at the right speed created a pressure differential that caused lift, flight was no longer about wings alone. Like powered flight, account-based marketing has never been a bad idea. Why, though, has talk of ABM seemed to sky-rocket over the past year or so? Birds had wings.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Differentiation] Research Shows Firms with Employee Advocacy Programs Grow Faster
    Other noteworthy benefits include the ability to develop skills that are in high demand, differentiate themselves from their peers and become recognized as thought leaders. Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. But to be successful, it must go deeper.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Differentiation] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    78 percent of companies surveyed by Econsultancy and Adobe indicated that they planned to differentiate through customer experience in 2015. It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, Demand Generation. source ). >. source ). source ). source ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 28, 2015
    [Differentiation] Are CMO Ambitions Too Low?
    But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. How can that be?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 2, 2011
    [Differentiation] Should we have multiple company bloggers?
    If you have a company executive who is a natural communicator and voice of authority, it may represent a unique opportunity to differentiate your brand. It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  And that’s where you need to start — assess the strategy, resources.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 9, 2016
    [Differentiation] Scarcity and what it means to online marketing
    But if you can differentiate and market a “scarce good or service” that others can’t or don’t know how to, you can win the margin game. As marketing people, we are often reminded of the principles of supply and demand. Current digital has enabled us to adopt an “everything/anything at our fingertips” mindset. It plays something like this….
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 27, 2011
    [Differentiation] Manufacturers: 5 Reasons Why Content is King
    Everything you do should reflect your company’s core points of differentiation. Sure you’ve heard it before that content is king, but what does that really mean? It’s more than a posting on Facebook or your lates blog post. It’s a long-term commitiment to your brand and what it stands for.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 24, 2013
    [Differentiation] What B2B SEO Professionals Can Learn From Journalism & The Newsroom
    We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. We already know Google Authorship is becoming more important in differentiating the B2B organization and individual brands in search engine results. Content Development Repository. Quora.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Differentiation] VMware Cloud Compass Tool (powered by Alinean)
    Starting with a few simple questions about your company and workload requirements, the tool then provides: A comparison of Total Cost of Ownership (TCO) for various compute options, differentiating the costs for on-premise with public and private cloud options, tallying differences in CapEx, OpEx and business benefits.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 11, 2014
    [Differentiation] Are You Putting the WHY Before the HOW in Your Marketing Programs?
    typical method of selling these types of products is on price since most users can differentiate the different levels of quality. Traditional marketers are still, for the most part, selling the features and benefits of their products and why they are better than the competition. Ways to make his life better.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Differentiation] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    Manufacturers, manufacturer representatives and distributors have to integrate traditional systems of record (transaction-based) with systems of engagement (differentiated value-based) to stay competitive in their markets. Staying relevant to customers today has become much more complex. Customers want to pay less for faster, better service.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Differentiation] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    Phil Dolan, CMO of Navicure, spoke about some of his company’s challenges, including complacency and differentiation. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well. Just sayin’.). Use trigger emails. Usage encouragement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 7, 2015
    [Differentiation] Is your online presence too safe for your own good?
    Related Stories Gamergate and the great Twitter Debate As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success Case study: Social media engagement as a point of differentiation 10 Ways to Drive More Social Proof. By Mars Dorian, {grow} Contributing Columnist. Let’s start with Trump.
  • SALESFUSION  |  MONDAY, FEBRUARY 15, 2016
    [Differentiation] Why and How to Improve Audience Segmentation for B2B Marketing
    In addition to differentiating people based on more static characteristics like influence level and location, you also need to consider dynamic characteristics like stage in the buyer’s journey, since someone who has just entered the sales cycle will require a different, higher level message than someone who is further down the funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Differentiation] Can you adapt to radical social media marketing change?
    Dr. Kelly’s research seems to indicate that expert networking skills like an ability to navigate the social web can also be a crucial differentiator in your career. The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  It makes a lot of sense. So there. 
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Differentiation] Why Marketers Are the New Wingmen
    If your visitor needs more information on pricing or key differentiators, introduce them to the sales team. Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. different perspective. This deep understanding of your customer provides you with two very different experiences.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Differentiation] Branding as a full funnel journey
    However, branding as a full funnel endeavor, with a goal of nurturing or pre-selling, opens up countless opportunities to differentiate. It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. The answer is that attribution is complicated and few have the patience or expertise.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 5, 2011
    [Differentiation] Sales Enablement and The Economic-Buyer
    Advice> Differentiating your competitive value is key with economic-focused buyers. With two recessions over the past 10 years, buyers have become more focused on quantifiable bottom-line proof points for most large investments. And this trend is not expected to end, even as the recovery takes hold. How Do You Fight Frugalnomics?
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Differentiation] Twitter for B2B Marketing
    think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). People.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Differentiation] Why You Need Marketing Analytics, Not Web Analytics
    Let's highlight three of the main differentiators: 1. As you learned earlier, a key differentiator between web analytics and marketing analytics is that the latter uses the person -- not the page view -- as the focal point. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Yeah -- pretty sweet.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [Differentiation] 12 Months of Learning From 12 Top B2B Marketers
    Products can be interchangeable, but what we stand for differentiates us. January 6, 2015. One of the things I love about looking at the clean slate of a new year is 365 days of possibilities. Part of what gets me excited is taking one idea, focusing on it, and then putting it into practice little by little. Clearly, it’s worked. Build It.”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Differentiation] The Colossal Content Marketing Report: Blogging Basics and Beyond
    In fact, you may want to differentiate your blog by posting at a less crowded time. Also, Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. For this report, they analyzed over 1.2 Fair enough!
  • TONY ZAMBITO  |  WEDNESDAY, JUNE 1, 2011
    [Differentiation] Social Buyerology: Listening to the Social Buyer
      Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.  Image via Wikipedia. Behavioral Listening. Social Interaction Listening.
  • MARKETRI  |  TUESDAY, NOVEMBER 13, 2012
    [Differentiation] The Top Questions to Ask Yourself Before Rebranding Your B2B Company
    Researching your industry and competitors will also give you an idea of what is currently being done so that your designer can help your firm find ways to differentiate itself from the crowd. What is a brand? That being said, a company rebrand should be well thought out and thoroughly researched. What are our company values and culture?
  • BIZNOLOGY  |  THURSDAY, JANUARY 7, 2016
    [Differentiation] How customer experience supports brand loyalty through relationships
    That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. It’s time to take the wheel, even if you’re not into cars. In fact, it’s the nature of nearly every industry where major purchases are driven by emotion and fashion over utility and price.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2015
    [Differentiation] 25 Nuggets of Essential Social Media Wisdom
    Related Stories How to differentiate your blog based on the time you can put into it A new process to quantify content marketing success Five ways to calm down and not be overwhelmed by social media change Why conversation hierarchy is important to your marketing strategy Content Shock is here. Just write. Or film. Or record. Begin. Be kind.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Differentiation] What the Board of Directors Expects from Marketers Today
    Now that everyone has access to “big data”, it’s the way you use your data that will differentiate your company within your space. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1. Use Your Data.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Differentiation] How Can Professional Services Firms Boost Their Value?
    Their communications are driven by a strong marketplace positioning built on differentiators that are true, demonstrable and highly relevant to target audiences. To learn more about identifying differentiators, download our brand new Differentiation Guide for Professional Services. So, what drives value?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Differentiation] The state of the nation on SEO, content strategy and earned media
    think that’s how companies are differentiating themselves. think that''s how companies are differentiating themselves. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. Search doesn’t exist without content. Definitely.
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Differentiation] The Science Behind AEC Brand Research
    Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. So whether a firm is looking to refine its differentiators, introduce new services or expand its market share, brand research is the way to go.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 31, 2014
    [Differentiation] #ProspectingChat: Experiences Outsourcing Inside Sales Functions
    We''ll ask participants to "role-play" as a new tech company and consider the various differentiators that play into the decision to insource, outsource, or create a hybrid of the two for your company''s inside sales functions. It''s time for another #ProspectingChat over at AG Saleswork''s Twitter account. Each chat lasts 1 hour long.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Differentiation] New Data Reveals How Nonprofits Are Segmenting Their Communications
    Age, in particular, can be a very powerful differentiator. Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there''s no shortage of touch-points to prospective and current supporters. But are nonprofits harnessing the power of communication segmentation? Survey Highlights. But are they doing it?
  • JUNTA 42  |  SATURDAY, DECEMBER 27, 2014
    [Differentiation] This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
    Robert sees this as a sign of the accelerating pace of change in big media. I see it as a failure of strategy, in trying to play the same game as BuzzFeed rather than differentiating itself. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content Marketing in the News.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Differentiation] Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
    Here are five to get you started: Is what you offer a commodity or a differentiated product or service?  This is a critical question because it will determine how you must market to be successful.  A differentiated product or service has advantages, but it must usually contend with a much smaller market niche.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 7, 2011
    [Differentiation] The Seven Sins of Marketeing Automation System Selection
    In fact, given that most systems can meet your basic needs, functions may not be the most important differentiator. I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. So here goes. 1. Ignoring Users.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 1, 2011
    [Differentiation] How to Sell to People Not Contacts
    What creates differentiation is cutting through the noise and engaging people. A New Type of Connection. What are People Insights ? Connections are more important than ever for reaching and engaging your prospects. ” Going beyond the business card. There is no competitive advantage to be gained by using basic contact data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Differentiation] Chart: Where Did Our Twitter Traffic Go?
    URL shortening services need to adjust their business strategy and differentiation.  by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Differentiation] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    If you follow best practices -- and only best practices -- you won''t be doing much to differentiate yourself. When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. Inbound Marketing
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Differentiation] The Importance of Establishing a Strong Brand Identity
    Accompanied with intricate audience persona research and development, mapping out your core values, mission statement and differentiators will guide you as you map out your company’s exterior-facing identity. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. brand is an asset.
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Differentiation] 5 Common Marketing Challenges Agencies (and Companies) Face
    Don’t be afraid to differentiate your client’s company by helping them carve out their niche. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. But as marketers we thrive on these kinds of challenges, right? Right! Let’s get started! You may say challenge, but we say opportunity!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Differentiation] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Even if you follow best practices, craft relevant and keyword dense ads, and use calls to action and other tricks to differentiate them from competitor ads – it’s important to note that ads that average position 5 and higher are now much less likely to be viewed by the average searcher. Emphasize Bidding for Positions 1 Through 4.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Differentiation] Craft a Compelling Offer for Paid Search Marketing
    Here are some excellent offers that serve both purposes–simplicity and quality control: Free shipping.   A great way to differentiate yourself in a highly competitive environment.  Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  Free trial.
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Get Obsessed with Your Message
    quick dictionary moment, to differentiate between your voice, your topics and your message. Blog = up? Posts = rolling? It’s time to get obsessed with your message. Your voice is what makes your writing distinctive, compelling, unmistakably you. You’ll carry your voice from your blog, right into your book. Seamless, identifiable. Individual.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 4, 2015
    [Differentiation] 5 Things That Can Make Nonprofit Marketers More Effective [New Research]
    We’ve learned that having a documented strategy is a key differentiator among those who say their content marketing is effective and those who rate theirs as less effective. Yet, in terms of overall effectiveness, only 26% say they’re effective – a drop from last year when about one-third of marketers said they were effective.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Differentiation] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Your best content could already be in your wheelhouse just waiting to be shaped into a perfect piece of shareable, engaging content that will differentiate you from the crowd. But when it comes to content marketing, is it possible to have too much of a good thing? Probably. So what’s the solution? Not so fast! Don’t let it go to waste!
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Differentiation] Five Benefits of Blogging for Business
    Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one. Blogs are seen as key sources of information rather than just promotion.
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Differentiation] Are you surfing the social media wave (or are you too far ahead or behind)?
    You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon. Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let Be careful! It’s not true. You should do the same thing.
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