Page 7 of 22 Previous | Next 
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Differentiation] 5 Steps to B2B Marketing Success
    Step 2 – Build a Strong Value Proposition Build a strong customer-centric value proposition that puts your product and services in the context of the customer's problem, communicates the value you provide and your differentiators vis-a-vis competing alternatives. Customers are are in the driver’s seat today. Time to get ready
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Differentiation] Thought leadership – some are more sophisticated than others
    Your point of view should differentiate you from your competitors, establish you as the ‘go to’ expert in that field and position you as a trusted advisor - all with the intent of underpinning the sale. We're pleased to present this guest post by Craig Badings, an authority on thought leadership.
  • PAUL GILLIN  |  TUESDAY, DECEMBER 18, 2012
    [Differentiation] My New Book, ‘Attack of the Customers,’ is now available
    In the age of the empowered customer, service is one of the few points of differentiation left. An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later,  Attack of the Customers  on sale on Amazon ! Farming Out Customer Care. Goodbye to all that, and good riddance.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Differentiation] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    His approach can be applied to marketers and are valuable reminders of what differentiates mediocre marketing from great marketing. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • B2B MEMES  |  FRIDAY, AUGUST 10, 2012
    [Differentiation] Lewis DVorkin: Content Marketing or Advertorial?
    But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” To a traditionalist, that sounds plain wrong, if not evil. True enough. What do you think?
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 23, 2011
    [Differentiation] Is the Role of a Hunter Salesman Dead?
    That being the case, how does a salesperson deliver real value and differentiate himself once in front of a prospective buyer? The traditional sales model as we knew it has changed. In the past, it was the salesperson who introduced a company and its services to the potential buyer. The Hunter has now become the hunted. It's time to wake-up.
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 23, 2011
    [Differentiation] Deliver a Psychic Pizza with B2B Marketing
    This concept of Psychic Pizza from a content marketing perspective gets to the heart of what differentiates your company from other options. Catching up on my reading this weekend, I came across an interview in the AMA's Marketing News magazine with John Goodman, vice chairman of Tarp Worldwide Inc. buy your solution).
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Differentiation] Why B2B Customers Are Not Hearing Your Brand Message
    They are “a great source of information about the degree to which customers see your products as differentiated or worth a premium.” You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? McKinsey ).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 14, 2013
    [Differentiation] What's the Difference Between Teleprospecting and Telemarketing?
    The term “inside sales” came about in the 1980s to differentiate from the term “telemarketing,” which had been around since late 1970s. “Please place me on your no-call list.”. This is the phrase I’ve learned to repeat whenever someone calls my house during dinner time. Shake Weight? No thank you! subscription to Martha Stewart Living?
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JUNE 22, 2010
    [Differentiation] Why "Cost Per Lead" Is The Wrong Question
      Some vendors try to ease the confusion by differentiating between “leads” (less qualified) and “prospects” (more qualified.) The cost is always the highest for whatever mechanism (trade shows, telemarketing, direct mail, marketing automation software) the competing vendor is hoping to trash.
  • ONPATH  |  TUESDAY, JUNE 21, 2011
    [Differentiation] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
    As recently as last month in a question on Quora , HubSpot continued to focus on differentiating inbound marketing from marketing automation , and affirming their expertise in the former. Article by Scott Thornton, Program Architect at OnPath. Follow him on Twitter @sthornton or connect on LinkedIn. But not quite marketing automation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Differentiation] 5 Common Stages of B2B Lead Nurturing
    This is an excellent period to start showing off your credentials, provide list of industry reports and accolades you’ve received, cost comparisons, relevant facts and figures that differentiate you from your competitors. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 15, 2011
    [Differentiation] Reality Check: It’s Not the Medium it’s the Message!
    Companies need to differentiate themselves from their competition – or they will lose out. Using their power messaging approach, Erik, Tim and their customer messaging company, Corporate Visions , create more opportunities, differentiate their clients solutions, and close more deals. It just doesn’t happen that way.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JUNE 5, 2012
    [Differentiation] Equipping the Sales Force of the Future
    We can help you differentiate your benefits in two ways – first, by conducting an onsite meeting ( contact your account manager ), and second, by administering our proprietary Customer Experience Diagnostic , which will help you market-test your unique benefits. Why is it happening? This means two things for Marketing and Sales.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Differentiation] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Adding a bit of humor to the world of B2B marketing can be a great way to differentiate your business and chances are your customers and prospects will appreciate the laugh. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Differentiation] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    Keep these core beliefs close to your content : Customer centricity; customer understanding; customer relationships; and customer value. 3, Define commercial insight - The content, or heart and soul, of how you’re going to compete, is your key differentiator and the way you demonstrate your value as a trusted advisor. This isn’t new.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Differentiation] Four Models Every Marketer Should Master
    There are all kinds of mathematical models-statistical models, differential equations, and game theory. We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 31, 2011
    [Differentiation] Consumer Choice in Education
    So it is only very natural that marketing functions should depend upon institutional brand, star faculty, a very agnostic feature-differentiator led approach to technology (and mobility etc.), Retailers in education are in the race for credentials and whatever adds to a market differentiation, helps student acquisition.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Differentiation] The business of data
    Understanding this shift is critical, as knowledge is a competitive differentiator. Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Yet things are changing so rapidly, I am not quite certain that all would answer correctly.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Differentiation] Accountants are Cool (No, Really!).Show the World with Video Marketing
    Be sure to identify your firm’s culture, personality, and differentiators. In fact, he saw economic downturn as an opportunity to invest in marketing -- as a means to differentiate. Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! So, want to be famous?
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Differentiation] How to Shorten the B2B Sales Cycle
    Make sure that you have a brand promise that is clear and differentiated. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.  What exactly do I mean by the term “sales cycle”?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Differentiation] Shocking 2012 Sales Prediction
    Realize that they are the differentiator -- not their products or services. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Instead, they want to work savvy professionals who bring them high value on a regular basis.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”. Well, no.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 14, 2011
    [Differentiation] The clock is ticking on net tracking
    For companies that take customer experience seriously, this could help them immensely by differentiating them from their competition.   For those who just spam their customers, this legislation will, hopefully, make life more difficult.  .
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Differentiation] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Related Stories Why Brand Differentiation is Essential for Professional Services Firms to Succeed Why Professional Services Firms Must Differentiate to Succeed Should Your Consulting Firm Be Specialized? Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 27, 2010
    [Differentiation] Marketing Dashboard: Active Discovery
    Most B2B marketing organizations invest in paid search campaigns to drive awareness, and with most if not all of these efforts there is an ability to differentiate between traffic driven to your site via paid efforts vs. natural search efforts. These are the main search terms that would ideally lead prospective buyers to your web properties.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] How do you use social media to promote a boring product?
    They created yet another point of differentiation by WHERE this content was being viewed because it was a wide open space. Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos. tweet?
  • LEADERSHIP  |  FRIDAY, JUNE 5, 2015
    [Differentiation] 4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean
    Pursue differentiation and low cost: Buyers want to see innovation, they crave differentiation, but rarely are they willing to pay a higher cost for it. As marketers, our challenge is to deliver true differentiation AND offer it at a lower cost. We need a strong and focused infusion of the “Lewis and Clark” spirit of discovery.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Differentiation] How Lowe’s Is Creating an Engaging Customer Experience
    The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations. Merry.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Differentiation] Find New Customers Fan of the Month – Paige O’Neill
    Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. Thanks for your support, Paige.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”. Well, no.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Differentiation] Blogging vs. Journalism: Identifying the Fundamental Differences
    Cheese of writing, this ease of differentiation should apply when comparing blogging and journalism. As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. If you were standing on a street that just so happened to have a “Chuck E. Scope of Audience. Timing.
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Differentiation] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    Among the many ways in which Best-in-Class companies differentiate their sales coaching practices from under-performing firms are the two items displayed in Figure 1. Sales training is commonly understood to be a must-have component in managing quota-carriers. above 2013 sales training spend levels. Taking Training beyond the Basics.
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Differentiation] Measuring Sales Force Effectiveness
    When it comes to individual sales reps and how they spend their time, companies often compare time spend to sales performance (called a time/productivity analysis; learn more here ) to identify and differentiate between high value activities and low value activities. How do you measure the effectiveness of a sales force? What did we miss?
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Differentiation] What Does Google+ Bring to the Social Media Table?
    Google+ does do quite a bit to differentiate itself from Facebook , though. This same trend of differentiation extends to other aspects of Google+. In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. Similarities to Facebook. Circles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Differentiation] The state of the nation on SEO, content strategy and earned media
    think that’s how companies are differentiating themselves. think that''s how companies are differentiating themselves. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. Search doesn’t exist without content. Definitely.
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Differentiation] How to be Where Your Customers Are – In the Digital Flesh
    The products are generally the same, but what is lacking is the differentiated service experience that has made Nordstrom an iconic brand offline world. Incredible Customer Engagement tools now exist that can be installed on your website to provide your website visitors with this kind of differentiated experience – in the digital flesh.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Differentiation] Stop the Insanity. Fire Your PR Firm in 2014.
    PR firms often justify their value by the sheer volume of media exposure they generate…regardless of whether it stakes out intellectual territory, supports a client’s value proposition, or differentiates them in the marketplace. The more publicity, the better. Publicity generates revenue. Counting Media Clips is a Zero Sum Game. and “2.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Differentiation] How to Make Your B2B Website More Buyer-Centric
    And, how do you know the people who are evaluating your solution are really choosing your competitive differentiators you think are most important? Recently, I've been spending a lot of time evaluating and writing web copy for clients. It's quite common for me to go to a website and be quite puzzled about what this company actually does.
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Differentiation] Good Reads for B2B Marketing - Staple Yourself to a Lead
    Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand. Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Build A Content Hub That Converts. Via B2B Marketing Insider.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Differentiation] 4 Tricks To Master The Magic Of Modern Lead Generation
    The latter can enable a seller to become known, liked, differentiated and trusted by the buyer, making price less of a deciding factor when the decision is made. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it’s the latter, here’s how. It’s no magic trick. Your Offer.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Differentiation] The Only 7-Step Guide to Creating Content You’ll Ever Need
    Essentially, keyword research is a tool for differentiating your content creation, and providing better value within your verticle. Your graphic design skills don’t need to be super sophisticated, but any effort at all to create custom visual content will differentiate your blog from companies that rely on stock photos. Image source.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [Differentiation] Should we stop marketing to the CIO?
    Technology marketers have spent the last 25 years trying to get and keep the attention of the people with their hands on the technology tiller inside multi-billion dollar organizations, CIOs. Those pundits have always been wrong. But this time, they may finally be right—at least about certain types of CIOs. CIOs’ power is rooted in complexity.
  • THE B2B RESEARCH BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Differentiation] Three customer insights for your marketing plan
    What does our brand ‘mean’?  To develop and manage a resonant, differentiated brand it’s essential to understand what your brand ‘means’ to the market.  Spring.  As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. But insights into what exactly? What really matters?
  • LEAD VIEWS  |  FRIDAY, FEBRUARY 11, 2011
    [Differentiation] ‘Woo Your Prospects, Make Them Fall In Love With Your Solution’
    Also like I mentioned in the post earlier, your positioning should also help you differentiate your offerings from your competitors. Valentine’s day is round the corner and the season of expressing love is right here. But the point is can you make someone fall in love with you, your brand, your product, your services? Happy Wooing!
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Differentiation] Copyright to prevent copy wrongs in B2B content marketing
    Publishing unique and compelling content attracts visitors and differentiates you from your competititors. You've worked hard researching, writing and editing your content for your B2B website. Your site is realizing more visitors and leads for your efforts. You've been scraped! solution: Copyright your content. What did you do? /mh.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [Differentiation] 5 Skills Your Marketing Consultant Must Have
    Your marketing provider should be able to identify your story or stories and your unique differentiator, and tell the story in a way that is meaningful and compelling for your audience(s). Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Understanding of technology.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Differentiation] How to Protect Your Website Content From Future Panda Updates
    The answer is simple: differentiate, improve, grow, and focus your content. Differentiate Your Content. It used to be that video was the perfect way to differentiate your brand from any other while positively serving your audience and gaining inbound traffic. Easier said than done, right? Here are a few ideas to get started: 1.
  • HINGE MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Differentiation] Agile Marketing for Professional Services
    Related Stories SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 Marketing efforts now need to be evaluated and adjusted continually. On Twitter or LinkedIn?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Differentiation] Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
    Please note that a recent report by Forrester, “ Don’t Confuse Tablet And Mobile Marketing ,” a B2B marketer needs to differentiate between smart phones and tablets. We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Differentiation] How Can Professional Services Firms Boost Their Value?
    Their communications are driven by a strong marketplace positioning built on differentiators that are true, demonstrable and highly relevant to target audiences. To learn more about identifying differentiators, download our brand new Differentiation Guide for Professional Services. So, what drives value?
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Differentiation] PPC for Startup Marketers: An Introductory Guide
    Do other startups offer a benefit for which you offer a strong differentiation? When looking at the competition, keep in mind to differentiate harmless competitors from dangerous ones. For startups looking to get going with PPC, it can be overwhelming. What makes us special? Where do we offer our product? to buy, to sign up)?
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Differentiation] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    SEOs need to better understand the organization’s brand, including its objectives, target markets, points of differentiation, and the competitive landscape in a more traditional sense. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Differentiation] Are White Papers Dead?
    Likely your traditional white paper fueled marketing campaigns are getting lost in a sea of look-alikes, with little to differentiate your white papers from the hundreds of others. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. You can’t get any more vague than that for a follow-up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Differentiation] How do I find the “voice” on my company blog?
    When you get right down to it, your “voice&# is the key differentiator for your blog — it probably makes the difference on whether somebody even reads your blog or not. I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? How do I determine the blog’s “voice”? Are you witty or buttoned up?
  • STORIES THAT SELL  |  THURSDAY, DECEMBER 1, 2011
    [Differentiation] Customer Quotes That Compel and Sell in Case Studies
    Decision – Feature a quote that speaks to why the customer chose the solution - a great opportunity to call out your competitive differentiators. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. How do you use quotes for maximum impact? Add More for Emphasis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Differentiation] Case study: Creating social media benefits in a regulated industry
    ” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Legal.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Differentiation] VMware Cloud Compass Tool (powered by Alinean)
    Starting with a few simple questions about your company and workload requirements, the tool then provides: A comparison of Total Cost of Ownership (TCO) for various compute options, differentiating the costs for on-premise with public and private cloud options, tallying differences in CapEx, OpEx and business benefits.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Differentiation] European Markie Award Winners Honored in London
    This strategy moves Philips CRM capabilities from basic email marketing to differentiated and consistent multi-channel experiences with the support Eloqua. by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. Best European Lead Scoring Programme: DocuSign.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Differentiation] Ebooks and White Papers: A Complementary Pair
    love this differentiation by Jonathan Kranz, author of the new (and very engaging) The Ebook Ebook: How to Turn Your Expertise Into Magnetic Marketing Material : "A successful ebook is more collegial, reader-friendly and visually interesting than the traditional white paper." I have been thinking a lot about ebooks lately.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Differentiation] Ebooks and White Papers: A Complementary Pair
    love this differentiation by Jonathan Kranz, author of the new (and very engaging) The Ebook Ebook: How to Turn Your Expertise Into Magnetic Marketing Material : "A successful ebook is more collegial, reader-friendly and visually interesting than the traditional white paper." I have been thinking a lot about ebooks lately.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 8, 2012
    [Differentiation] How Are You Using Social Media to Find and Engage Your Target Audience?
    What are you doing to tell your story and points of differentiation? Do you know where your customers and prospects are spending their time online? Wouldn’t that be an important part of an overall social media strategy to find and engage them? If trends continue, social networks will soon surpass internet portals like AOL and Yahoo!
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Differentiation] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    Keep in mind what makes your story unique and what differentiates you from your competitors. Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. ” A couple reasons for these content marketing tactics are: 1. Content is not managed as a strategic asset.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Differentiation] How to Build the Ultimate Online Newsroom
    It’s best to provide both a short version (often just the news release boilerplate) and a longer version that includes more company history, competitive differentiation, and how the company’s products and/or services help customers solve problems (backed up with facts). by TomPick and guest blogger Maria Verven.
  • SAZBEAN  |  THURSDAY, MARCH 14, 2013
    [Differentiation] 9 Irrefutable Reasons Why You Need SEO
    In fact, tracking sales from an SEO campaign can often be difficult to differentiate from other web marketing campaigns, except through source tracking which can be vague. It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. Yes, anyone can stumble into an SEO win. Good question.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Differentiation] Marketing Statements that Show Your Company is Out of Touch
    Creating a compelling and differentiated brand for your products and/or services is hard work but it is essential to revenue and profitability. As B2B marketing outsource providers , we get to hear some interesting statements about marketing. Why should we spend any more time working on the website? That’s what our sales team is for.
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Differentiation] 5 Industry Changes Keeping CMOs Up at Night
    Access to data and ownership of this data is becoming a point of differentiation, and brands are going to be more selective about who and which agencies have access to their information. 5) The struggle between data vs. creativity is growing. This post originally appeared on The Agency Post. Change. Should they zero in on customer experience?
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Differentiation] How to Create a Logo: Designers Give a Look Inside Their Process
    In other words, the water droplet is exactly what differentiates his snow-skateboarding company from snowboarding companies that have a similar vibe and audience. From there, you can start thinking about how to differentiate the new logo will from the tons of pre-existing ones.". Read on to find out. What''s in a Logo?
  • ENGAGE  |  MONDAY, MAY 16, 2011
    [Differentiation] 4 Must-Haves for Must-Have Brands
    What Branding Used to Mean Back in the cattle-prodding days, the word ‘brand’ was used as a way to differentiate one line of product from another. W hen money’s tight, people look at their budget and separate things into two columns: must-have and might-have. Organizations (e.g. Plus, they didn’t want to lose cattle.
  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Differentiation] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
      Differential : Using the scorecard approach can help in identifying the largest differentials between what buyers consider of high value and where the organization is falling short in the minds of buyers. Image by J. McPherskesen via Flickr.   The goal becoming how to score a perfect 10 on all value attributes.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Differentiation] SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm
    Related Stories Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 3 Tips for Professional Services Firms on LinkedIn Hinge recently asked buyers and sellers a series of key questions. When we analyzed the results, five gaps stood out. On Twitter or LinkedIn?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Differentiation] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    Successful sales reps have a way of differentiating themselves from the average person. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. Track yourself in several ways.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Differentiation] It’s time to unleash your blog
    This unique one-hour event plows  new ground for corporate bloggers, examining questions like: Positioning a company blog as a point of competitive differentiation. Check out this quote from Patrick Crane VP Marketing, LinkedIn. “We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Digg this!
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Differentiation] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? How do we stand out in an increasingly dense information world?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Differentiation] Ever Wondered About the Secrets to Prospecting Success?
    Jonathan is now training and coaching small to medium businesses who need to learn how to differentiate themselves in today's crazy-busy business environment. Today They should also “plant seeds” which highlight their key differentiators and influence the prospect's thinking. DIFFERENTIATION. Why both? Because
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 19, 2011
    [Differentiation] The Shrinking Cloud
    The ones who differentiate themselves. In 24 months, 8 out of 10 (or more) “Cloud&# companies will be out of business. You heard it here first. Most are goners. First in get the easy money. Then the big guns come in – like IBM and Amazon.com. When the money’s gone, they are gone. Who will survive? What do you think?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 19, 2013
    [Differentiation] New Business Pitches: Do You Use Corporate Speak or Plain English?
    It came down to two firms who differentiated themselves by not talking about themselves, but instead talking about the client’s issues and how they might be able to help. Blah, Blah, Blah. Is this what people hear when you give your 30-second elevator pitch that explains why your firm is different? What are best practices anyway?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Differentiation] The clash of the social media know-nothings
    Creating points of differentiation. The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. Enough has been written about that. billion. Every Now for the supply side of the clash.  Cash flow.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Differentiation] Top 5 Brand Building Tools for Technology Firms
    Start with your differentiator. High growth firms are 3X more likely to have a strong, easy-to-understand differentiator. Here is a quick test to see if you have a true differentiator. If the answer is “no,” it is probably not a good differentiator. But how do you do it? Your brand is partly your reputation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Differentiation] Everybody Writes — My Interview With Ann Handley
    So I want people to think of writing and their words not as boring drudgery… but as a way to differentiate themselves online. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And Why did you write it?
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Differentiation] Thought Leadership Marketing is an Oxymoron
    Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#. Company 2.
  • REPUTATION TO REVENUE  |  THURSDAY, NOVEMBER 5, 2009
    [Differentiation] Winning with thought leadership: Six lessons from IBM and Deloitte
    Thought leadership without a differentiated point of view is just an echo of conventional wisdom. Deloitte takes a similar approach, focusing on competitive differentiation, influencer relations, client connections, and business development support. How should we produce and package thought leadership content? How should we promote it?
  • LEADER NETWORKS  |  FRIDAY, OCTOBER 1, 2010
    [Differentiation] Top 15 Ways to Kill an Online Community -- Again
    Assume the members will do all the work from the start and they don't need content or assistance after they have joined. 9) Bigger is always better, size is THE critical differentiator. About a year ago I blogged about the top 10 ways to kill engagement. While the tools have evolved, many of the best practice tenets remain the same.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Differentiation] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    Sales methodologies and good marketing techniques will insure a value-added, differentiated approach over techniques that turn people off.  Rick Volz. Bad idea, he writes. Instead, B2B pros should take a step back, breathe deeply and “look at the big picture&# to determine the best way to approach lead generation. Test and measure.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Differentiation] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Though the HBR article seems to conflate simplicity and lack of gimmicks as differentiators in the UK, in the US, the ability to deliver value through sales, coupons, and loyalty cards is something that’s significantly appreciated by consumers. To be blunt, this idea is just wrong. annually. could not. in-store, web and etc.)
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Differentiation] Digital Relevance: The Introduction
    Filling this gap will require that marketers develop customer-oriented communications, identify the distinct value that differentiates their company, make the shift from one-off communications to a continuum approach, and ensure that data and metrics are used to relate their programs to the achievement of business objectives. People read it.
  • SAZBEAN  |  MONDAY, DECEMBER 10, 2012
    [Differentiation] 5 Content Marketing Lessons from Guns N Roses
    Just as GnR stood out from the masses, you must differentiate your content from the competition. A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Welcome to the jungle. News & Notes
  • SALES CHALLENGER  |  MONDAY, MARCH 4, 2013
    [Differentiation] 3 Steps to Becoming a Challenger Organization
    Our reaction in this more commoditized, price driven space, cannot simply be attempting to differentiate on price. As David Bowie so eloquently put – “Ch-ch-ch-ch-Changes”. Sums up the world of selling pretty well these days, doesn’t it? In fact, it also sums up the world of customer buying pretty well too. Broaden Challenger adoption.
  • INSIGHTIQ BLOG  |  TUESDAY, MARCH 6, 2012
    [Differentiation] The Bacon of Client Engagement
    What are key differentiators/attributes of new customers that have purchased for those who have not responded? “Bacon makes everything better,” is a sign I have in my kitchen.  I thought of it recently w hile working with two clients that are implementing new technologies into their organizations.  Marketing Impact. Financial Impact. Focus.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Differentiation] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Differentiate your firm and your services”. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. Why Publicity Matters.
  • BIZNOLOGY  |  MONDAY, JULY 23, 2012
    [Differentiation] The Second Layer of Web Sales Success
    In fact, when we’re actually doing window-shopping or more serious product-comparison shopping, we’re able to differentiate between whatever offers we find, even to the point of knowing when we’re spending a bit more than we could, if certain other circumstances were present. Basically, In last month’s post on this. Getting more sales?
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Differentiation] The Science Behind AEC Brand Research
    Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. So whether a firm is looking to refine its differentiators, introduce new services or expand its market share, brand research is the way to go.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Differentiation] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    There are several types of market structures , each defined by the number of buyers and sellers, barriers to entry and exit, product differentiation, and pricing power. >>Yes, the Web has competitive forces. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary. Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 8, 2015
    [Differentiation] The benefits & impact of simplicity: a case study
    Achieving simplicity throughout your organization and in its focus can provide both differentiation in a crowded market and help take it to the next level. As business leaders, we know that business is rarely simple. Whatever it takes, we all need to insure that our businesses thrive. Case Study: Women United in Philanthropy. How It Works.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Differentiation] Want to be a Rock Star Guest Poster? Read This!
    How did those who got published differentiate themselves? We get a decent amount of Guest Post requests here at Savvy. Early on we thought this was great! The more guest posters the less work for us! Well the joke is on us because managing guest post submissions has become at times more laborious than simply writing the posts! If not move on.
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Differentiation] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Once you understand how your community can help fulfill member needs, conduct a competitive analysis to find out what’s already out there, how your community can fit into that existing structure, and most importantly, how you can differentiate your community from or integrate it into others. 3. Your Guide to Online Community Readiness.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Differentiation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 11, 2012
    [Differentiation] Getting Challenger Skills to Stick
    the ability to teach for differentiation, tailor for resonance, and take control of the sale) are tacit in nature, and therefore require a different-in-kind approach to be taught effectively. Over the last few years, we’ve worked with countless members on their journey to become a Challenger sales organization. Because Challenger skills (i.e.,
<< 1 2 ... 5 6 7 8 9 ... 21 22 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...