Page 2 of 18 Previous | Next 
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Differentiation] 5 Metrics Every B2B Marketer Should Track
    Pay attention to how your conversion rate changes over time and how it varies by traffic source and landing page to differentiate between improvements in your traffic mix and in the effectiveness of your site. 'You have a lead generation program. An influencer program. An advertising program. marketing automation program. Just Get Started.
  • MARKETING INTERACTIONS  |  THURSDAY, DECEMBER 8, 2011
    [Differentiation] The Difference Between Benefits and Features
    How you present them is a source of differentiation for your company. One of the things I find in working with B2B marketers is that it's so dang easy to reference features rather than benefits in marketing content. Some of this is just because we know so much about our product and solution features. Feature or benefit? Not yours.
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Differentiation] Specialization is Scary but Required for Digital Marketing
    have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Photo credit: Wikipedia. And that’s just plain scary. And none of that is bad.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 4, 2012
    [Differentiation] Why Sales Doesn’t Take Marketing’s Advice
    As deals become more abstract, reps sometimes have trouble prioritizing opportunities, scoping solutions, and emphasizing key supplier differentiators. Finally, we’ll help your Marketing team get Sales on the same page in terms of key differentiators to emphasize during customer and prospect interactions. What’s going on?”
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Differentiation] Secret to a Killer B2B Social Media Program
    Highlight the benefits of your products and services and differentiate your offerings from competitors. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. Second, develop a content marketing strategy.
  • CK'S B2B BLOG  |  MONDAY, SEPTEMBER 20, 2010
    [Differentiation] Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.
    As with all media and marketing programs, you need a strong value proposition, differentiated strategy and a flawless execution. Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Differentiation] New Study Reveals 3 Things You Can Learn from Effective Content Marketers
    Below is a chart with the key findings: While there are a number of things that differentiate effective versus less effective content marketers, here are the three things that jump out at me. Today, we released the results. Effective marketers segment content by the buying cycle. Effective marketers have executive buy-in. If not, start there.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2011
    [Differentiation] 6 Steps to Defining Your Value Proposition from MarketingSherpa
    To truly stand out, you need to frame this question on three different levels: the prospect level, where you address the needs of the buyer; the product level, where you differentiate what you’re selling; and the process level, where you make clear the value of going through the process, be it a click or a purchase. Frame the Question.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 9, 2011
    [Differentiation] Top ten B2B marketing challenges
    Differentiation. Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. love this question for two reasons.  One, it forces a focussed answer.  Relevance. Content. Budgets.
  • CHRIS KOCH  |  THURSDAY, SEPTEMBER 29, 2011
    [Differentiation] 9 attributes of the best thought leadership content
    Differentiated. Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary.
  • SALES CHALLENGER  |  MONDAY, AUGUST 19, 2013
    [Differentiation] What Makes You Unique?
    So, if this is an area that so many commercial organizations struggle to identify and define, how can we uncover unique strengths that differentiate? It can be helpful to define what a differentiator is NOT: Features and benefits common to your market. Time and time again, commercial leaders say, “We don’t really know.  We’re green!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Differentiation] Ten reasons to blog – even if nobody reads it
    2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces.  . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog?
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 11, 2011
    [Differentiation] Does Your Pricing Leave Money on the Table?
    Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation.  If you are able to differentiate yourself from your competition, there is a better way to price. value-based pricing model that has proven to be a real differentiator in today’s value-oriented culture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Differentiation] There will be no social media apocalypse
    Let’s not lose sight that businesses need to identify and execute upon a sustainable point of differentiation, perhaps in a global marketplace. I like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 31, 2011
    [Differentiation] When Best Practices May Not Be Best
    But even more concerning is that your differentiation can be diminished if you're seen as a wannabe or imitator of the developer of the best practice. Ask yourself a few questions: Can you add in some of your own secret sauce to put a spin on a best practice that more closely aligns with what differentiates your company?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 11, 2013
    [Differentiation] Make Way For The Agency of the Future [Infographic]
    The agency of the future will use marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers. by Dayna Rothman The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Differentiation] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    Find a true differentiator. Without a meaningful differentiator (or two, or three), a firm lacks a serious competitive advantage. And without understanding their differentiators, firms lack a way to communicate that advantage and grow. What makes for a strong differentiator? Focus on fewer markets. It has to be: True.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Differentiation] The five elements of a perfect blog post
    There is really only one way to differentiate yourself as a blogger.  “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?  I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.  Human.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Differentiation] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    Your product has a number of elements that differentiate it, but your buyers are relatively unsophisticated about the category and it is not a priority for them to learn more about it. However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business.
  • BUYEROLOGY  |  MONDAY, OCTOBER 3, 2011
    [Differentiation] Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
      Differential : Using the scorecard approach can help in identifying the largest differentials between what buyers consider of high value and where the organization is falling short in the minds of buyers. Image by J. McPherskesen via Flickr.   The goal becoming how to score a perfect 10 on all value attributes.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 19, 2011
    [Differentiation] Effective Email Strategies: It’s all about the Subject Line
    In thinking about the thousands of listeners that were reaching out to the host via email and phone, this rep knew she really needed to differentiate herself in such a way that would get his attention. This week, I’ve decided to discuss an interesting scenario that a business development rep on my team stumbled across last week.
  • SALES CHALLENGER  |  TUESDAY, MARCH 11, 2014
    [Differentiation] Does Challenger Have a Place in Transactional Selling?
    When you’re in a selling situation where your competitors are so closely matched in solution and in price, there’s really only one thing you can do to differentiate yourself: show your buyers that you and your company think differently than the competition. So how do you differentiate yourself in those moments?
  • INBOUND SALES NETWORK  |  FRIDAY, DECEMBER 14, 2012
    [Differentiation] The B2B Lead Generation War Chest: Are your guns loaded?
    Differentiated message. However, understanding how to take that database from status quo and use your war chest and create sales qualified leads is what differentiates the average demand generation companies from the great ones. Successful demand generation includes a broad range of tactics. What’s In a Good War Chest? Email Marketing.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 20, 2013
    [Differentiation] Build a Breakthrough Brand with a Clear Competitive Positioning
    Do you need to strengthen your brand’s differentiation vs. competitors?  three strategies to establish meaningful and lasting differentiation. 'Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning.  Are new brands entering your category and changing the competitive dynamics? 
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 20, 2012
    [Differentiation] Industrial Content Marketing is Not Just for SEO
    He finds it difficult to articulate it into written words and differentiate our company. Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news. Why do I say that? See my post, “You’ve Got Traffic.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 21, 2012
    [Differentiation] 7 B2B Content Marketing Lessons from Call of Duty 2
    As garnering attention for your content becomes increasingly competitive, differentiating your content will become more difficult and more important. A documentary-style video featuring Oliver North? That definitely would not be marketing. The video is entertaining. It is educational. It isn’t about a video game. But it is.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Differentiation] 5 Reasons Thought Leadership Marketing Matters
    The market has a short attention span, which means it’s on you to develop thought leadership that differentiates you from the crowd and gets you heard through the noise. And of those people delivering a big picture talk will be Jeff Ernst , principal analyst at Forrester Research. Ernst delivers counsel to CMOs and top marketers. Jeff Ernst.
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Differentiation] Thought Leadership in B2B Marketing [#B2Bchat Recap]
    It is easy to look to other spaces and see companies as thought leaders, but it was notable that when the group looked within the space they know best, where they are most likely to recognize true differentiated thought leadership, all the thought leaders identified were individuals. Why should companies invest in thought leadership?
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 13, 2011
    [Differentiation] Moving Customer Conversations Beyond Price (Part 3)
    To recap, the Council suggests using a 3-step process to create this kind of sales message: Challenge Assumptions, Brainstorm Organizational Competencies, and Identify Your Differentiators. We’ve already tackled steps 1 and 2 in previous posts – In this post, let’s talk about the third and final step: identifying your differentiators
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, DECEMBER 29, 2011
    [Differentiation] Shocking 2012 Sales Prediction
    Realize that they are the differentiator -- not their products or services. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Instead, they want to work savvy professionals who bring them high value on a regular basis.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Differentiation] Is Your Industrial Content Marketing Reaching a Dead End?
    Au contraire, such companies should use optimized content for SEO and use blog posts for thought leadership to differentiate themselves from the competition. In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Now What?” ).
  • BUYEROLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Differentiation] Experiential Buying Behavior Takes B2B Center Stage
      In such a way that it allows for buyers themselves to create their own adaptive differentiated experiences.  Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.  Assist-Enabled Buying. Related articles.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Differentiation] 3 Cool Lead Nurturing Programs You’re Not Running
    Why not use lead nurturing programs to help differentiate your solution? by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. The “Introduction to Sales” Nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 26, 2013
    [Differentiation] 10 Maxims of Successful Blogging
    Your point of differentiation is you. 'I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. You just have to do it.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Differentiation] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    Nouns are generally in indication that your brand needs to work more on differentiating itself. For example, if the word that the majority of people only refer to is ‘car’ when thinking of the brand Mercedes, then it means the company has not differentiated itself from other companies like Honda that also sells cars. Compile and Learn.
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Differentiation] The Winning Habits of Successful B2B Brands
    Differentiation by product, price and location. 'What do successful B2B brands do that you don't? We asked the buyers themselves. Check out the 4th and final part of our Buyersphere B2B research series. In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. • Methods and frequency of communication.
  • SALES CHALLENGER  |  TUESDAY, MARCH 29, 2011
    [Differentiation] Move Customer Conversations Beyond Price With These 3 Steps
    To build a compelling sales message, you need to understand what truly differentiates you as a supplier—those core competencies that the competition cannot easily imitate and which provide unrecognized value to your customers (at the Council, we refer to this as Commercial Teaching ).  3) Identify Your Differentiators.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Differentiation] Does Your Content Marketing Make You Different?
    The problem is that what we think is important and “differentiating” about our products quite often misses the mark for what the prospect is trying to buy. If our content is going to serve as a differentiator, we’ve got to think differently about how we seek to establish a dialogue with our prospects. Yep - less than half the time.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 25, 2011
    [Differentiation] Sunday Post: TED Talk on Standing Out with Seth Godin
    We’re passionate about the need to differentiate your offerings. In fact, I’ve been invited to write an article on standing out (differentiation) for SandHill.com. This is an important topic for B2B companies , as buyers see them as all alike. said “ Think Different. hosted of the B2B track there.
  • THE ROI GUY  |  SATURDAY, MARCH 1, 2014
    [Differentiation] Research: Improving Value Conversations Key to Sales Execution
    According to Christopher Faust, CMO at Qvidian, “The buying environment has changed and now it’s tougher than ever to cut through the clutter to better communicate and differentiate your value with prospects”. significant Value Gap exists today between buyer and seller. However, these conversations are less than effective.
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Differentiation] Are You a Branded Authority or One of the Crowd?
    The alternative to being perceived as a commodity provider is to create a perception of differentiation.  I use the word “perception” because it is the marketplace’s perception of who you are that gets you invited to the sales dance, and not your actual competitive differentiation. Marketing yourself with a very broad focus (e.g.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 17, 2012
    [Differentiation] B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
    How you sell is how you’ll differentiate yourself,” Dickie notes. Related Resources: Customer-centric Marketing: Tap into your culture to differentiate from the competition. Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. warns Dickie. Sales
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Differentiation] The New 4 P’s of Marketing
    That’s made the presentation of data a key way to differentiate your brand. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. Personality. Publishing.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Differentiation] Top B2B Social Media Trends for 2014
    Differentiated Content. 'As we finish out 2013 with a bang and prepare for the holiday season, it’s time to start planning for the new year ahead. You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Pay close attention to what’s actually working for you! LeadFormix).
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Differentiation] Content Marketing Starts With Your Brand
    Promise: what differentiates you from everyone else? Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Fast forward to today. You are creating content.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Differentiation] Forget Content Curation, Focus on Original Content in 2012
    Compared to the creation of valuable, relevant, long-form content, curation is simple…and that’s the differentiator for you. Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. Let’s right the ship folks.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Differentiation] 9 Internet Trends Charts You Need To See
    Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Chart 1. Chart 2. Chart 3. Chart 6.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Local Agencies, Pay Attention: Only 14% of SMBs Use an Agency
    So here''s the question: how do you differentiate your agency in this ocean of competitors? Potential Ways to Differentiate Your Agency. If you provide your clients call tracking data, web analytics information, and conversion information, you will differentiate yourself. That''s a differentiator. Pretty incredible.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 8, 2011
    [Differentiation] What Makes a World-Class Sales Organization Tick?
    The Anatomy then covers Customer Management, a section which includes everything from best practices around segmentation to the need to develop commercial messaging that leads customers to a company’s unique differentiators. Salespeople are famously competitive and they’re often looking to improve upon how things are being done.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 14, 2013
    [Differentiation] B2B Content Marketing is About More Than Publishing
    But quite often it just does a white wash across the benefits that does nothing to differentiate your company or your expertise. 'Think like a publisher! That's been the rallying cry for content marketing for the last few years. We've created great content. It's getting read. But it's not moving the needle." Why not?
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Differentiation] B2B Marketing Game Changing Ideas
    Differentiate yourself.   While you may indeed need a new message if you aren’t differentiated from your competition, it is just as likely that what you need is to relentlessly and consistently share your existing message.  Sometimes it is not enough to simply make incremental progress on the small things.  Find a new target audience. 
  • E-QUIP  |  TUESDAY, NOVEMBER 20, 2012
    [Differentiation] Does Quality Really Distinguish Your Firm?
    What differentiates your firm from your competitors? But when I've asked clients to rate individual firms in hundreds of client interviews over the years, quality has rarely been mentioned as a point of differentiation. The fact is that I've not encountered a firm that specifically sought to create differential quality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Differentiation] Is Twitter for Everybody?
    Selling differentiated personal services. Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? Here’s an example. Small marketing budget.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Differentiation] B2B Marketing needs to Curate a Vibrant Community
    Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. Tweet This! Share this on Facebook.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Differentiation] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. 'Has the rise of digital, social and mobile technologies affected your marketing organization? Simple advertising campaigns and tactical approaches to gain new customers are no longer enough. Image Source. Strategy
  • WORKFACE  |  MONDAY, AUGUST 22, 2011
    [Differentiation] Customer Satisfaction is No Longer Enough – Engagement is Now Key
    Using web technology to expose your people, and encourage engagement, is a true differentiator that can also lead to exceptional business performance What is that sets brands like Apple, Nordstrom and Nike apart from their competitors? It isn’t “customer satisfaction.” We ‘expect’ to be satisfied.”
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 4, 2013
    [Differentiation] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
    In fact, with the recent data that 9 out 10 companies are doing content marketing in 2013, you need to differentiate yourself in your sales lead generation programs. 'Buffer Let’s have a bit of fun! This is one of my favorite posts – teasing my own sales lead generation company. ” Business ought to be fun. Check it out here.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 15, 2010
    [Differentiation] The right way to hire salespeople
    As a result, salespeople do not talk in the customer’s language and the Company loses product differentiation. In writing my new white paper, the Definitive Guide to Making Quota, (It’s ‘in the can’ and almost ready. Just need the graphics.) I had the good fortune to interview five of top sales experts: 1.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 28, 2011
    [Differentiation] Trout on Strategy is an Acquired Taste
    The first is a fun trip through differentiation (from Differentiate or Die: Survival in Our Era of Killer Competition  - - affiliate link) and it’s worth reading if you are thinking of pitching customer service or quality as a point of differentiation (don’t). Hotness is also a differentiator. And why? affiliate link). 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Differentiation] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    When this same visitor returns to one of the fashion sites, wouldn’t it be more effective to personalize and differentiate the messages and offers she sees? While consumers may have been to your site before, they are not experts in every single product that your brand makes and what differentiates those products/prices from competitors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Differentiation] The Net Generation and the future of social media marketing
    If you are in an industry that is slow to innovate, is this an opportunity for differentiation and competitive advantage? I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Scrutiny.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Twitter Tests Out New, More Visual Layout
    Whatever happened to differentiation? The closer these networks get to each other on features, layout, and audience size, the harder it''ll become to establish that competitive differentiation to their target customers -- the businesses they want to hang out (and spend money) there. Here''s what it looked like: Look Familiar? But also.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 14, 2012
    [Differentiation] Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation
    Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  What can you learn about marketing automation from microbreweries?  We agree. The goal with your lead nurturing program is to send small batches of well-timed and content relevant emails as your prospects move through the buying cycle. 
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Differentiation] Content Will Not Be King
    Following conventional marketing wisdom will not differentiate you. The most interesting question is “ after content, what is the next major differentiator? ” What will differentiate you when everyone embraces content marketing? Successful marketing automation may be the next big differentiator. Social Media.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Differentiation] Don’t Bury Your Best Work in the Back Rooms of Your Website
    We differentiate your company from the competition……. genuine irony flows from the website copy that makes the promise: "We differentiate your company from the competition." " Sadly, there is almost nothing in the copy that differentiates this agency from its competition. Let us get to know you inside and out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 16, 2012
    [Differentiation] How to Go Beyond “Check the Box” RFPs
    Ask open-ended questions so your prospective vendors have a chance to articulate the differentiators with their offering. by Kevin Mcardle | Tweet this Ah, the RFP. We encounter them constantly, either issuing them or filling them out. Fan or not, the RFP process is a reality of doing business, especially in the B2B world. Reverse the Roles.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Differentiation] The Future of Marketing: Is The Science of Marketing Taking Over?
    Mark identified culture as the key differentiator of a successful social business. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. have already stated my own  marketing predictions on the future of marketing myself. Marcus, tell us a little bit about yourself. What influenced you? Image source.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Differentiation] 78 Questions to Ask Before Launching a Blog
    How can you differentiate your brand? How can you differentiate your content? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 2, 2012
    [Differentiation] How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
    CAD can also be a powerful differentiator for precision machining shops and fabricators. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Differentiation] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Content Strategy is a very confusing topic in business and marketing circles. Steps To Executing A Content Strategy. Photo Source.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 29, 2012
    [Differentiation] The Content Marketing Continuum: Part 1
    How to differentiate your content to get found amidst the vast clutter of online content. Online publishing has changed the game. Yes, the Internet changed everything. You've heard it before. To make this shift, marketers need a framework, not just the ability to publish content. " - How Online Publishing Changes the Game.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Differentiation] The Power of Positioning in B2B Content Strategy
    The problem is that corporate positioning has traditionally been seen as a way to differentiate a company from its competition. Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. If not, they wouldn't be in business.
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Differentiation] Asking the Right Questions of Your Marketing Scoreboard
    Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits.  Your marketing metrics, or your scoreboard, should measure both activity and results.  Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence. 
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Differentiation] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
    This book walks the reader through a process to help them uncover true differentiation. Dan introduces the topic by explaining that price differentiation is inadequate. 4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 2, 2011
    [Differentiation] Should we have multiple company bloggers?
    If you have a company executive who is a natural communicator and voice of authority, it may represent a unique opportunity to differentiate your brand. It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  And that’s where you need to start — assess the strategy, resources.
  • SALES LEAD DYNAMICS  |  THURSDAY, MARCH 22, 2012
    [Differentiation] You Found Your Niche. Now, Craft Your Message.
    You can’t differentiate your firm from others. The three elements of an effective message are: resonate, differentiate, substantiate. Differentiate – Unless you can differentiate yourself from the scores of other, say, communications training consultants, you’re simply a commodity. In my last blog post Find Your Niche!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Differentiation] Why content marketing will make your small business sexy
    Brand differentiation is now easier and a more enjoyable process than ever and our friend, social media, um, content marketing, is the ticket to the dance. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. But here’s the thing. Telling stories is fun. Be human.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 3, 2013
    [Differentiation] Sponsored Content: Edge of integrity or the salvation of advertising?
    Radical honesty as a point of differentiation. Radical honesty as a point of differentiation. 'Sponsored content is probably the hottest — and most controversial — marketing trend around. The fact of the matter is that sponsored content works best when you don’t know it’s an ad. Will the FTC regulate this trend?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 25, 2012
    [Differentiation] Forget demographics. It’s all about the socialgraphics
    In a noisy online world increasingly cluttered with content, understanding your customers this deeply may be the only way to create a point of differentiation for your brand in the long-term. By Neicole Crepeau, Contributing {grow} Columnist. Socialgraphics helps move your message. Levels of socialgraphics. Platform segmentation.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Differentiation] 7 Steps to Find Your Content Marketing Sweet Spot
    Your Turn Will we see a major trend towards companies using content marketing to broadly differentiate themselves in the market, or will companies focus on using content in the buying process? You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content.
  • WEBBIQUITY  |  THURSDAY, JULY 18, 2013
    [Differentiation] Book Preview: The Social Employee
    'In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? That “soul” is transparent as well.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Differentiation] 9 Trends That Will Upset Your Marketing in 2013
    Progressive marketers will harness the power of direct mail in conjunction with online marketing programs to differentiate their service offerings. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. We showed three trends that shaped marketing in 2012.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 17, 2012
    [Differentiation] How Dynamic Is Your Lead Generation Program?
    Your customer is now king and you need to understand how they buy so that you can create a low-friction, differentiated customer buying experience. Build Value - It’s important that you nurture them to help differentiate your company and close more business. ’ Yes, that is correct 35%. That is a very substantial number.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Robotic Email Campaigns Miss the Point
    Let's face it, perceived value, expertise and credibility are the true differentiators in today's marketplace. Do not differentiate your company. I talk to a lot of our clients and people in the industry, and I know for sure that people are not nurturing well.”. Based on what I've seen, I agree with her. Yet again.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 19, 2010
    [Differentiation] B2B Demand Gen Week in Review July 12.16
    Are you truly providing anything that will differentiate you from your competitors, over the thousands of other messages out there your customers are possibly engaging with?". The originality of this type of content marketing is refreshing. People like Slash understand that they need to be seen. What did we miss?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Differentiation] 10 Ideas: Standing out in the social media jungle
    Find every possible way to differentiate yourself! The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. promised I would write him a blog post in response, so here it is! 2) An ability to rapidly identify, assess and deploy appropriate new technologies. Charities.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Differentiation] Five Ways You Can Get Big Value from LinkedIn
    Establish Brand Authority – The best way to use LinkedIn to establish a brand authority is to consistently post updates that reinforce your area of expertise and differentiation.  'I talk about social media quite a bit in my blog posts, articles and conference presentations.  You might even go viral. 
  • SALES LEAD INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Differentiation] Bridging the Content Chasm for B-to-B marketing automation and lead generation
    It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Differentiation] Why Google Doesn’t Like Your Flat Website
    It’s time to understand your value proposition, have a differentiator,  be unique and get creative when you generate content on your website. One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Think again.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 26, 2011
    [Differentiation] 5 Things Marketers Fear the Most
    It means that brand and minor product differentiators fall out a customers’ buying equation, undoing a good deal of the hard work marketers have done to attach non-product factors (for instance, branding or insight/services for B2Bs) into the decision. In honor of that, we’re posting some of marketers’ biggest fears.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Differentiation] How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]
    Does it help you differentiate between the features of these popular social networks and clarify how your particular business can take advantage of them? With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. What do you think of Mashable's new infographic? Connect with HubSpot
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 12, 2012
    [Differentiation] Do You Know What Your Customers Want?
    Many focus on their corporate message or their differentiated customer conversation. At the end of the day, all the differentiated messages you can develop and headline changes you can make, won’t make a difference if they’re not connected to what your customers want. This is a very powerful question. Think about it.
  • SALES CHALLENGER  |  MONDAY, JUNE 17, 2013
    [Differentiation] Overcoming Sales’ Unpredictability
    conversation that will then lead to your unique differentiators in the markets that you compete. 'As many of you know from our work over the past several years at the CEB Sales Leadership Council and confirmed by your experiences with buyers, the empowered customer has fundamentally changed the nature of selling.  This is how we won.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 22, 2012
    [Differentiation] Why Your Company is NOT Better, Quicker, Faster or Smarter!!!
    If you want to truly differentiate your company or solution in the eyes of your prospect, here is a piece of advice – DON’T START WITH THE WORDS -BETTER – QUICKER – FASTER or SMARTER. These claims are pretty much made by every company out there. Of course, it is all based on their perceived advantage. The Bottom Line.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Differentiation] Kred tries to one-up Klout by taking influence to the masses
    Mark:  I imagine that it is difficult creating sustainable points of differentiation in a field where there really is no intellectual property protection. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. Tweet.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Differentiation] Find New Customers – the Unmarketing Company
    No ads are our competitive differentiation. B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. This matches the title of the book by Scott Stratten – Unmarketing “Stop Selling. Start Engaging.”
  • B2B VOICES  |  SUNDAY, JULY 10, 2011
    [Differentiation] B2B Companies Discovering the Value of an Intangible Asset
    It’s what makes the company sustainably distinctive even while it is getting harder and harder to differentiate on product attributes alone. Functional attributes tend to be easier to deliver and therefore less differentiating and less motivating as message drivers. Imagine where Apple would be had it stopped with the iMac!
  • SALES CHALLENGER  |  TUESDAY, MAY 1, 2012
    [Differentiation] What Should Keep You Up At Night
    Then work to connect those unique differentiators back to the things the customer is trying to achieve – their outcomes, the metrics they use to determine success or failure. This is where you must make the connection back to the things that uniquely differentiate you.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Differentiation] The Pros and Cons of Competitive Marketing
    You have an identified differentiation. Even if all the stars are lined up—you have a unique differentiation, it is easy to switch and there is a precipitous event—you still need to give prospects a good reason to give up on the competitor. This is a decision that is rich with opportunity but also fraught with peril. 
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Differentiation] What is Content?
    'Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  ” What does he mean by “content?”
<< 1 2 3 4 ... 17 18 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1