Page 2 of 21 Previous | Next 
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 11, 2011
    [Differentiation] Does Your Pricing Leave Money on the Table?
    Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation.  If you are able to differentiate yourself from your competition, there is a better way to price. value-based pricing model that has proven to be a real differentiator in today’s value-oriented culture.
  • WORKFACE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Differentiation] Treating Your Customers Like People – Not “Names”
    Smart companies like Suburban Chevrolet and InterDyn BMI have figured out that in an increasingly crowded and commoditized marketplace, customer service is the key differentiator. And it means treating their own people as their key differentiators. ’ That was eight years ago. ” Far-fetched? An extreme example? Perhaps.
  • LOOPFUSE  |  MONDAY, FEBRUARY 27, 2012
    [Differentiation] The Marketing Technology Landscape [Infographic]
    We’re dropping the image below but be sure to read the entire post to get a good feel for how he suggests approaching your needs and desired outcomes including differentiating among promotion, experience, and management. Trying to get a handle on all the various marketing technologies available out there? Nice work Scott!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Differentiation] Top 9 Professional Services Marketing Lessons Learned in 2014
    2) Strong Brand Differentiation Leads to High Growth Your professional services brand is the combined product of your reputation and visibility (reputation x visibility). So brand differentiation means just what it sounds like: making your firm’s brand different. Now, his company is not only able to exist, but excel. Not so fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Differentiation] Five ideas to discover your marketing niche
    Can you differentiate by delivery method? Can you differentiate by delivery method? 'A few months ago, Michael Stelzner and I had a phone conversation about the many unfulfilled business niches on the social web. We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 4, 2013
    [Differentiation] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
    In fact, with the recent data that 9 out 10 companies are doing content marketing in 2013, you need to differentiate yourself in your sales lead generation programs. 'Buffer Let’s have a bit of fun! This is one of my favorite posts – teasing my own sales lead generation company. ” Business ought to be fun. Check it out here.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Differentiation] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    But from Autopilot’s own perspective, its real differentiator is simplicity. The company’s other differentiator is a seriously aggressive pricing model. 'Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed? The difference is in the details.
  • SALES CHALLENGER  |  MONDAY, AUGUST 19, 2013
    [Differentiation] What Makes You Unique?
    So, if this is an area that so many commercial organizations struggle to identify and define, how can we uncover unique strengths that differentiate? It can be helpful to define what a differentiator is NOT: Features and benefits common to your market. Time and time again, commercial leaders say, “We don’t really know.  We’re green!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 5, 2012
    [Differentiation] 7 Paradoxical Sales Principles
    To differentiate your offering, become the differentiator. Recognizing and acting on these 7 paradoxical sales principles is critical to your long-term success. To win more sales, stop selling. When people feel like they're being sold, they react negatively and put up barriers. To speed up your sales cycle, slow down.
  • SALES CHALLENGER  |  TUESDAY, MAY 1, 2012
    [Differentiation] What Should Keep You Up At Night
    Then work to connect those unique differentiators back to the things the customer is trying to achieve – their outcomes, the metrics they use to determine success or failure. This is where you must make the connection back to the things that uniquely differentiate you.
  • BIZNOLOGY  |  THURSDAY, AUGUST 30, 2012
    [Differentiation] Digital marketing requires laser focus
    Marketing has always needed focus–focus on who your best customers are and what your biggest differentiation is. Bulls Eye (Photo credit: Jens Dahlin). Three clients. Three stories. But they are all, in a sense, the same story. failure to focus. Because if you don’t, someone else will. So why am I harping on this?
  • CHRIS KOCH  |  THURSDAY, SEPTEMBER 29, 2011
    [Differentiation] 9 attributes of the best thought leadership content
    Differentiated. Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary.
  • WEBBIQUITY  |  THURSDAY, JULY 18, 2013
    [Differentiation] Book Preview: The Social Employee
    'In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? That “soul” is transparent as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] Few brands driving online influence and advocacy, study shows
    Identify and use the brand’s differentiated advocacy drivers. Identify and use the brand''s differentiated advocacy drivers. 'A new Ogilvy research study suggests that up to 80% of reach from marketing campaigns now comes from social media amplification through consumer influence and advocacy. However, few are doing it well!
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Differentiation] Content Marketing Is The Top Marketing Priority of 2014
    But with as much as 80% of internet traffic in the next few years coming from video, I continue to believe that visual content will be a key differentiator in the brands implementing successful content marketing strategies. 'Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. My View.
  • WORKFACE  |  THURSDAY, JUNE 30, 2011
    [Differentiation] Why Personal Branding Matters to Big Companies
    And big companies will be able to differentiate themselves and win business not through some vague corporate image but rather through the thousands of employee personal brands that truly make up their core value proposition Steve is a very interesting and smart guy, author of a couple of books, Digital Body Language and Revenue Engine.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Differentiation] B2B Marketing needs to Curate a Vibrant Community
    Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. Tweet This! Share this on Facebook.
  • VIEWPOINT  |  TUESDAY, MARCH 11, 2014
    [Differentiation] PowerViews with Joanne Black: No Such Thing As “Warm Calling”
    Referrals are the Biggest Competitive Differentiator. 'Cold calling has long been a staple of sales, but knowing just a little bit about a prospect is actually not much better. There is no such thing as “warm calling,” says my latest guest on PowerViews, Joanne Black. You’re either cold or you’re hot—lukewarm doesn’t cut it. The best part?
  • WORKFACE  |  MONDAY, AUGUST 22, 2011
    [Differentiation] Customer Satisfaction is No Longer Enough – Engagement is Now Key
    Using web technology to expose your people, and encourage engagement, is a true differentiator that can also lead to exceptional business performance What is that sets brands like Apple, Nordstrom and Nike apart from their competitors? It isn’t “customer satisfaction.” We ‘expect’ to be satisfied.”
  • THE B2B RESEARCH BLOG  |  MONDAY, JUNE 30, 2014
    [Differentiation] Finding the brand positioning sweet spot
    The trick here is to choose a positioning which is relevant, differentiated, authentic and flexible: Relevant:   It needs to be based on dimensions which are relevant to customers and prospects.  Differentiated:   It needs to make you stand apart from the competition.  'Managing a B2B brand isn’t easy. 
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 15, 2010
    [Differentiation] The right way to hire salespeople
    As a result, salespeople do not talk in the customer’s language and the Company loses product differentiation. In writing my new white paper, the Definitive Guide to Making Quota, (It’s ‘in the can’ and almost ready. Just need the graphics.) I had the good fortune to interview five of top sales experts: 1.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 14, 2012
    [Differentiation] Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation
    Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  What can you learn about marketing automation from microbreweries?  We agree. The goal with your lead nurturing program is to send small batches of well-timed and content relevant emails as your prospects move through the buying cycle. 
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Differentiation] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
    This book walks the reader through a process to help them uncover true differentiation. Dan introduces the topic by explaining that price differentiation is inadequate. 4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book.
  • THE ROI GUY  |  SATURDAY, MARCH 1, 2014
    [Differentiation] Research: Improving Value Conversations Key to Sales Execution
    According to Christopher Faust, CMO at Qvidian, “The buying environment has changed and now it’s tougher than ever to cut through the clutter to better communicate and differentiate your value with prospects”. significant Value Gap exists today between buyer and seller. However, these conversations are less than effective.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Differentiation] Don’t Bury Your Best Work in the Back Rooms of Your Website
    We differentiate your company from the competition……. genuine irony flows from the website copy that makes the promise: "We differentiate your company from the competition." " Sadly, there is almost nothing in the copy that differentiates this agency from its competition. Let us get to know you inside and out.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 18, 2011
    [Differentiation] Are B2B Salespeople Thought Leaders?
    scoremoresales: 70% mktg & sales execs rank "inability to differentiate as primary inhibit to growth via @TMcCormick2011 #s20c. Not just for your company's benefit, but to help them prove they differentiate your company from others, and that they're worth speaking with because they have fresh, relevant and valuable ideas.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Differentiation] Do You Sell Perfume or Do You Sell Hope?
    You can’t differentiate your firm from others. The three elements of an effective value proposition are: resonate, differentiate, substantiate. Differentiate – Unless you can differentiate yourself from the scores of other, say, communications training consultants, you’re simply a commodity. It could change your life.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 26, 2012
    [Differentiation] Designing Calls to Action for B2B Marketing Content
    Differentiate your company's expertise from the competition. During my keynote at the B2B Content 2 Conversion conference on Tuesday, one of the questions the audience asked was about a slide I used when discussing how to create a content flow. The answer to the question that becomes the content asset. call to action (CTA).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Differentiation] A 6-step plan to respond to negative social media comments
    Business life on the web can be complex, but it can also be an opportunity to create a point of differentiation and undying customer loyalty if you get it right! Business life on the web can be complex, but it can also be an opportunity to create a point of differentiation and undying customer loyalty if you get it right! Follow up.
  • SALES CHALLENGER  |  TUESDAY, MARCH 29, 2011
    [Differentiation] Move Customer Conversations Beyond Price With These 3 Steps
    To build a compelling sales message, you need to understand what truly differentiates you as a supplier—those core competencies that the competition cannot easily imitate and which provide unrecognized value to your customers (at the Council, we refer to this as Commercial Teaching ).  3) Identify Your Differentiators.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Differentiation] 5 Metrics Every B2B Marketer Should Track
    Pay attention to how your conversion rate changes over time and how it varies by traffic source and landing page to differentiate between improvements in your traffic mix and in the effectiveness of your site. 'You have a lead generation program. An influencer program. An advertising program. marketing automation program. Just Get Started.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 29, 2012
    [Differentiation] The Content Marketing Continuum: Part 1
    How to differentiate your content to get found amidst the vast clutter of online content. Online publishing has changed the game. Yes, the Internet changed everything. You've heard it before. To make this shift, marketers need a framework, not just the ability to publish content. " - How Online Publishing Changes the Game.
  • E-QUIP  |  TUESDAY, NOVEMBER 20, 2012
    [Differentiation] Does Quality Really Distinguish Your Firm?
    What differentiates your firm from your competitors? But when I've asked clients to rate individual firms in hundreds of client interviews over the years, quality has rarely been mentioned as a point of differentiation. The fact is that I've not encountered a firm that specifically sought to create differential quality.
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Differentiation] Digital Marketing Analytics: What SMBs Need to Know
    Obstacles include, broadly: Device differentiation. Source differentiation. The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Real-Time Response.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2012
    [Differentiation] 25 Non-Financial Benefits of Business Blogging
    Point of differentiation — If your competitors don’t blog, is this an opportunity to stand out in your niche? While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?”
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Differentiation] Content Will Not Be King
    Following conventional marketing wisdom will not differentiate you. The most interesting question is “ after content, what is the next major differentiator? ” What will differentiate you when everyone embraces content marketing? Successful marketing automation may be the next big differentiator. Social Media.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Differentiation] 4 Must Dos For Sales and Marketing Pros
    What differentiated the winning seller was that he or she: 1. 'by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. He was clearly embarrassed, lost and distraught. Offered unique, valuable perspectives on the market.  Helped navigate alternatives. WRONG.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Marketing Is Personal – Emotion Beats Promotion By 2X
    Teach customers something new about their business needs then lead them to your differentiators. 'I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now Now we have the research to prove it. From Promotion to Emotion. That’s right. Strategy
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 5, 2014
    [Differentiation] The Fail-Proof 2015 Guide to B2B Marketing and Lead Generation
    Selling your wares profitably to other businesses is a basic definition of a B2B enterprise but unless you’ve cornered your market and have no competition, what you sell isn’t the best way to define and differentiate your brand. 'Even if you still believe in Santa Claus, this gift doesn''t actually exist.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Differentiation] Your Unique Value: Solution Focused versus Challenge Centric?
    Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. Engage too late and price may be the only differentiator there is. SiriusDecisions).
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 20, 2013
    [Differentiation] The Winning Edge in Sales and Marketing
    Market truly unique offerings that are well defined and differentiate from the myriad of competing suppliers. 'Great sales and marketing can have a tremendously positive impact on success. The specifics, however, are what separate the winners from losers. How prepared is your organization to be a market winner. B2B Web Strategy
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Differentiation] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    When this same visitor returns to one of the fashion sites, wouldn’t it be more effective to personalize and differentiate the messages and offers she sees? While consumers may have been to your site before, they are not experts in every single product that your brand makes and what differentiates those products/prices from competitors.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 15, 2012
    [Differentiation] Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic
    In the following video Craig discusses the origins of the Funnelholic, missed opportunities in the sales funnel, how he differentiates his content to stand out, and a fun story about the much sought after Funnelholic T-shirts that are now collector’s items. For more on Craig Rosenberg check out his blog Funnelholic !
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Differentiation] Your social media strategy plan: Where do you START?
    Can you finish this sentence: “Only we …” To do that, you need to know your true differentiators, your customer’s un-met and under-served needs, and the competitive landscape. To do that, you need to know your true differentiators, your customer''s un-met and under-served needs, and the competitive landscape.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Robotic Email Campaigns Miss the Point
    Let's face it, perceived value, expertise and credibility are the true differentiators in today's marketplace. Do not differentiate your company. I talk to a lot of our clients and people in the industry, and I know for sure that people are not nurturing well.”. Based on what I've seen, I agree with her. Yet again.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Differentiation] 5 Brand Building Facts Every Marketing Director Should Know
    Don't be afraid to differentiate yourself from your competitors—it will make your brand even stronger. Branding is an Opportunity for Differentiation Brand building is an opportunity for your firm to stake out a unique corner of your market. But to do so, you need to differentiate yourself from your competitors.
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Differentiation] B2B Content Marketing That Drives Results
    From strategy to execution, you need to accomplish this in a consistent and on-target manner that leverages your brand’s core promise while turning your differentiators into compelling content that systematically engages your critical audiences, and causes them to take action. 'There is a lot of buzz in the air about content marketing.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 16, 2012
    [Differentiation] First 50 Challenger Implementations—Spotlight on Messaging
    Ask them what your top two differentiators are relative to your biggest competitors. Surprised One of our biggest surprises so far has been the differing opinions within many of our client organizations around competitive differentiators. In Don’t Underestimate the Power of Collaboration. Start with the Basics: What Makes You Better?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 15, 2014
    [Differentiation] Better Demand Generation Marries Data And Content
    And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. 'I’ve talked before about how big data is driving content marketing. Brilliant! Click here for the complete infographic. For them, data has 5 key aspects: Data-driven strategy.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 9, 2012
    [Differentiation] Mad Marketing TV is educating the world – and me
    Mad Marketing TV , the TV-like show sponsored by Act-On Software and hosted by yours truly, Jeff Ogden, President of Find New Customers is bringing the world great insights on marketing and sales – buyer personas, content marketing, social media, Think Like a Publisher, Differentiation and more. This is how it happened. Jeff Ogden.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Differentiation] Marketers Ruin Good Marketing Opportunities
    Unique marketing stands out, it is differentiated simply because very few companies are doing it. Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. The incredible results the early adopters reported are not repeated.
  • SALES LEAD INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Differentiation] Bridging the Content Chasm for B-to-B marketing automation and lead generation
    It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Differentiation] Why Servant Marketing Matters
    This is especially true for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks, and sellers struggle to articulate their value propositions and differentiate themselves from competitors. This requires a different kind of thinking to drive a different way of marketing. Do you know of any?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 17, 2014
    [Differentiation] Words Decision Makers Love to Hear
    Increased competitive differentiation. 'Decision makers don''t care about your porduct''s speed, specifications, or efficiency. They don''t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them. Faster time to market. Decreased costs. Faster collections.
  • SAZBEAN  |  SUNDAY, OCTOBER 7, 2012
    [Differentiation] Top Internet strategy, marketing and technology links for the week of October 7, 2012
    Here are the top Internet strategy, marketing and technology links for the week of October 8, 2012… Why You Need to Market Your Marketing  (Convince & Convert) Read Impact Equation to Help You Harness Your Social Media Message  (Small Biz Trends) Why Social Media Makes Customer Service Better  (Mashable!) News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Differentiation] Four online marketing metrics to obsess about
    ” This is the digital crossroad, a genuine point of business differentiation today. This is the digital crossroad, a genuine point of business differentiation today. 'Like every new blogger, my dream of success meant getting a business superstar to share my content online. Look at me—I went viral! The ultimate metric?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Differentiation] Five 2015 digital marketing trends for your consideration
    think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. It is also what I love to do most … think about what’s next!
  • FOLLOW THE LEAD  |  FRIDAY, JULY 16, 2010
    [Differentiation] Welcome to Widget TV
    “There are ever-increasing demands on b-to-b marketing professionals, but few automated tools to help them meet the constant need to distinguish and differentiate their brand while also meeting lead generation needs,” said Pawan Deshpande, CEO of HiveFire, whose clients include Airvana, Aternity, Novell and ThermoFisher.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Differentiation] Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages
    The webinars and supporting collateral should also create clear points of differentiation between you and your major competitors. 'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series. Buying criteria.
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Differentiation] Top 10 Professional Services Marketing Today Posts of 2014
    Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm What makes a successful differentiator? There are three criteria that must be met: the differentiator has to be true, relevant, and provable. This post details 21 differentiators that work. '2014 has been a big year for Hinge. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] The number one business opportunity in marketing today
    believe that just a basic knowledge of measurement tools can go a LONG WAY in helping to propel and differentiate your business … and so does Tom Webster, the co-host on the Marketing Companion podcast. I’m serious. If you’re in marketing, you MUST understand this issue! – Getting drunk on growth. Doug Henning. Let''s.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Differentiation] How B2B marketers can be winners at the game of tag.
    It consisted of these three simple rules for creating useful taglines: Differentiate your company from your competition. If a B2B company does not have this differentiating USP, then it has other problems besides creating a strong tag. Both of these tags follow the rules very nicely, with “Innovation&# being the differentiator.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Differentiation] Does Your Content Marketing Make You Different?
    The problem is that what we think is important and “differentiating” about our products quite often misses the mark for what the prospect is trying to buy. If our content is going to serve as a differentiator, we’ve got to think differently about how we seek to establish a dialogue with our prospects. Yep - less than half the time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 6, 2015
    [Differentiation] Social selling and the social enterprise: From fantasy to reality
    The third driver is the opportunity for differentiation and competitive advantage. think we literally have the ability to completely differentiate our sales force from the competitors. The third driver is the opportunity for differentiation and competitive advantage. What has been the key to your success?  . Content is the fuel.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 25, 2011
    [Differentiation] Sunday Post: TED Talk on Standing Out with Seth Godin
    We’re passionate about the need to differentiate your offerings. In fact, I’ve been invited to write an article on standing out (differentiation) for SandHill.com. This is an important topic for B2B companies , as buyers see them as all alike. said “ Think Different. hosted of the B2B track there.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Differentiation] 6 Simple Steps to Creating Your Content Marketing Strategy
    ” So how do you make your content unique and differentiate yourself from other people out they’re writing about the same topics? 'Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. Your content should be niche. What will be delivered?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 13, 2013
    [Differentiation] Common Content Marketing Mistakes To Avoid
    In fact, blazing your own path can be a great way to differentiate yourself. Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. Swinging for the Fences.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Differentiation] 5 Reasons Thought Leadership Marketing Matters
    The market has a short attention span, which means it’s on you to develop thought leadership that differentiates you from the crowd and gets you heard through the noise. And of those people delivering a big picture talk will be Jeff Ernst , principal analyst at Forrester Research. Ernst delivers counsel to CMOs and top marketers. Jeff Ernst.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Differentiation] Big data and small business: The future of marketing?
    ME: Well what are your points of differentiation? We then began to work on a ways they could differentiate themselves from the competition by manipulating the data to create value-added services: Tracking the performance data could indicate if a jet needed maintenance before a scheduled outage. How do you stand out? What was that?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 29, 2010
    [Differentiation] Ranking B2B Marketing Automation Vendors: Part 3
    The acid test is when the individual vendors scores are plotted -- are different kinds of vendors pretty much where expected, without each category being so tightly clustered together that there's no meaningful differentiation? Summary: The first two posts in this series described my scoring for product fit. Well, maybe I peeked a little.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Differentiation] How a small family business pulled off one of the greatest successes in YouTube history
    As his numbers and engagement grew, Stephen was able to use this data with huge wine retailers to prove a point of differentiation. This is a critical accomplishment for a business trying to show a differentiated position through social media engagement. Here was his story: Left his corporate job in London. You read that correctly.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Differentiation] B2B Marketing Game Changing Ideas
    Differentiate yourself.   While you may indeed need a new message if you aren’t differentiated from your competition, it is just as likely that what you need is to relentlessly and consistently share your existing message.  Sometimes it is not enough to simply make incremental progress on the small things.  Find a new target audience. 
  • FATHOM  |  SUNDAY, DECEMBER 1, 2013
    [Differentiation] What Van Damme Teaches Us About Manufacturing Marketing
    It worked because they created an opportunity to focus on a feature that differentiated their product from competitors. Without that product differentiator, the video wouldn’t have been possible in the first place. But the Volvo video didn’t just work so well because they hired an action star to do the splits. Manufacturing Industry
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Differentiation] Top B2B Social Media Trends for 2014
    Differentiated Content. 'As we finish out 2013 with a bang and prepare for the holiday season, it’s time to start planning for the new year ahead. You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Pay close attention to what’s actually working for you! LeadFormix).
  • SALES CHALLENGER  |  TUESDAY, MARCH 18, 2014
    [Differentiation] The 5 Worst Kinds of Managers
    As we’ve studied sales manager effectiveness , we’ve identified the differentiated competencies of manager effectiveness in the world of increasing sales complexity. For each of these areas we go deep-and-wide, digging into what each of these differentiated skills look like and how organizations are helping managers build these skills.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Differentiation] How to Organize Your CRM for Inside Sales Success
    If you have multiple clients to juggle, be sure you are able to differentiate your open tasks by having their name somewhere in the title. 'I like to think that I have a few key tools in my prospecting toolbox. The most important one could very well be our CRM, which at AG is Salesforce.com. Only have the necessary tabs available.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Differentiation] Why Google Doesn’t Like Your Flat Website
    It’s time to understand your value proposition, have a differentiator,  be unique and get creative when you generate content on your website. One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Think again.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Differentiation] Why Asking Clients About Your Competitors is Critical
    Uncovering the nuances that go into clients’ decision-making processes is critical to identifying and understanding your real competitors and ensuring your branding and messaging truly differentiates your firm. 'Think you know who your firm’s competitors are? Whose perspective matters most? That’s right – your clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] 3 fundamentals of a successful social selling strategy
    What would happen if you tried to differentiate yourself and embraced social helping instead of social selling ? What would happen if you tried to differentiate yourself and embraced social helping instead of social selling? 'One of the most pervasive mantras on the social web is “don’t sell.” Step one. WRONG. WRONG.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Differentiation] The Pros and Cons of Competitive Marketing
    You have an identified differentiation. Even if all the stars are lined up—you have a unique differentiation, it is easy to switch and there is a precipitous event—you still need to give prospects a good reason to give up on the competitor. This is a decision that is rich with opportunity but also fraught with peril. 
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, NOVEMBER 23, 2011
    [Differentiation] 4 Lessons from the Year’s Best B2B Campaigns
    One of the team’s favorites this year, for example, was Qwest’s (now CenturyLink) “Ultimate Problem Solver” campaign ,  an online game that challenged technology buyers to solve problems in ways that dovetailed with the company’s differentiators. The key insight? Incorporate B2C influences. So why did it work?
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 23, 2010
    [Differentiation] The New B2B Marketing Manifesto
    Mastering the information that differentiates our offerings to raise us above the noise. Velocity puts out some innovative B2B marketing content known for inspiring advanced thinking and innovative takes on the roles and responsibilities of marketers—and this manifesto is no exception.   “B2B marketing is a profession of ideas.”.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Differentiation] Savvy Toolkit - List Making as a Tool of Thought Leadership eBook
    How do you take those good ideas and evangelize them that really differentiates a good content marketer from a world class content marketer.” One of the smartest marketers I know, Steve Gershik recently said “ The key component to thought leadership is really the leadership part. Give it a try
  • SALES CHALLENGER  |  THURSDAY, SEPTEMBER 13, 2012
    [Differentiation] Does Challenger Undermine Questioning Skills?
    Multivariate regression models highlight differentiators – the performance drivers that separate low from high performance. The data clearly indicate that challenging the customer’s thinking with unique insights is what differentiates star performers from their average-performing peers. By Nick Toman and Matt Dixon. What’s yours?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 3, 2013
    [Differentiation] Sponsored Content: Edge of integrity or the salvation of advertising?
    Radical honesty as a point of differentiation. Radical honesty as a point of differentiation. 'Sponsored content is probably the hottest — and most controversial — marketing trend around. The fact of the matter is that sponsored content works best when you don’t know it’s an ad. Will the FTC regulate this trend?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 2, 2013
    [Differentiation] Developing the Best Value Messaging and Financial Justification
    Typical challenges include: Poor operational efficiency (Process issues, poor productivity & high costs) Increased risks Business growth struggles But taking just a challenge centric approach will not help you to differentiate your solutions and what they can do uniquely to help buyers overcome their issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Differentiation] Ten reasons to blog – even if nobody reads it
    2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces.  . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog?
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Differentiation] 6 Optimization Tips to Improve Higher Ed Landing Pages
    Differentiate. Landing pages are an important aspect of higher education institutions’ conversion tactics, but, if your landing pages aren’t converting your prospects to leads, then they’re most likely not optimized. So—how can you improve your conversion rates? Match your target. Be Credible.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Differentiation] PowerViews with Koka Sexton: How to Leverage Social Media
    For salespeople in particular, LinkedIn allows you to differentiate yourself—not by what’s listed on your resume, but by the people you’re connected to. 'Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. What is Social Selling? Stay Tuned
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Differentiation] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. 'Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Differentiation] Does brand marketing still matter in the digital age?
    How do you differentiate when being the one down the street no longer matters? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. What do you stand for?
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Differentiation] 10 Trends Every Sales Exec Must Know For 2014
    Trend #2: Ease of Doing Business Becomes a Priority for Differentiation. Our data on general customer loyalty tells us very clearly that in B2B sales (and we strongly believe beyond the purchase experience) that ease of doing business is a critical differentiator. 'We hope you’ll read and share this. Follow the SEC on Twitter @CEB_SEC.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 24, 2013
    [Differentiation] B2B Marketers – Why You Need to SAVE Your Marketing
    Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Then, as the market matures, you need to differentiate and perhaps choose a niche on which to focus. 'According to the Harvard Business Review , the four P’s of marketing are over.
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Differentiation] What is Content?
    'Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  ” What does he mean by “content?”
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. 'Buffer. What you’ll learn in this show: Why forgetting the basics hurts many companies. It is funded by our wonderful sponsors.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 26, 2013
    [Differentiation] 10 Reasons to Redesign Your Website Now
    To truly differentiate yourself as an industry leader. Are you thinking about redesigning your website, but hesitant to begin because of the time it would take and the costs associated with it? Here are 10 reasons why you shouldn’t wait: 1.  Mobile web usage is exploding. To greatly simplify your design. Clean is in. Learn more > 5. 
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Rebuilding a sales lead generation business after a crisis
    Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service. 'Buffer Recently I joined a marketing firm to manage a huge global client. Great job. High salary. Big responsibilities. I was thrilled. But things were ugly.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Differentiation] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    Reaching that goal requires a focus in strategy and at the same time, in order to stand out, marketers need to differentiate.” 'Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM That’s a staggering number! .
<< 1 2 3 4 ... 20 21 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...