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  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Differentiation] What Is Thought Leadership? And When You Should Use It?
    We can only compete if our content is differentiated. would argue that your audience isn’t looking for your content to be differentiated all of the time. ” My advice: differentiate with your point of view, when appropriate. Differentiate with your visual design. But what is thought leadership?
  • BIZNOLOGY  |  MONDAY, JUNE 20, 2016
    [Differentiation] The challenge of authenticity
    The most important unique details about a brand involve how it is differentiated against competitors. But if brands start with their differentiation, it is akin to revealing personal details about oneself before the audience is ready. How to write content that is both outside-In and authentic to your brand. Like this post?
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Differentiation] Customer-self service: the assisted and contextual reality
    We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more creative, relevant and a differentiating experience. This post is a sligthly modified version of a post originally published on InformationDynamix. Providing good customer self-service possibilities is a must.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 1, 2015
    [Differentiation] The five things most marketers get wrong about personas
    Forgetting our differentiation. For each one, we need to know how our offering’s unique differentiation speaks to that persona. One way to limit the number of personas is to be ruthless about recognizing that we aren’t differentiated for every kind of customer. I’m tired of personas. Creating too many personas.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 20, 2016
    [Differentiation] The Science of Stickiness: A Data-Driven Guide to Creating a Website People Want to Visit
    The stickiness of your website is the differentiating factor between a visitor and a customer, between visits and an audience, and between true ROI and traffic that just won’t convert. Over the years, I’ve seen first hand as hundreds of startups have come and gone, and do you know what every single one of them. Content Marketing
  • OPENTOPIC  |  MONDAY, SEPTEMBER 12, 2016
    [Differentiation] 3 Simple Ways to Boost Your ROI on CX
    When it comes to CX, business leaders need to do 2 things: differentiate and improve ROI (something that is often difficult to measure, let alone improve). – It may be the age of the customer, but many companies still have blind spots when it comes to delivering the best possible Customer Experience (CX). Brands & Marketers
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 13, 2015
    [Differentiation] Why ad agencies need to become software companies
    If you’re an advertising or marketing agency, how do you differentiate yourself today? Here is one point of differentiation that may seem foreign to the traditional notion of agency life: MATH. Here is one point of differentiation that may seem foreign to the traditional notion of agency life: MATH. And it is. Do you?
  • DIGITAL B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [Differentiation] Three Reasons Content Curation is Overrated
    Curation, by itself, is not enough to differentiate you. But if you believe content curation is your ticket to thought leadership and differentiation, you will be sorely disappointed. B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. Curation is not enough.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 1, 2016
    [Differentiation] Creating an Indispensable Customer Experience: Interview with Matt Ruedlinger
    By 2017, 89% of marketers expect customer experience to be their primary differentiator. The post Creating an Indispensable Customer Experience: Interview with Matt Ruedlinger appeared first on Marketing Insider Group. Marketing Strategy
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Differentiation] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator. The final differentiator is flexibility. Is SalesPredict right for you?
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 1, 2016
    [Differentiation] Content Marketing for Real Estate: 7 Tips for Getting Real ROI
    In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents […].
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 16, 2016
    [Differentiation] 3 Simple Ways to Boost Your ROI on CX
    When it comes to CX, business leaders need to do 2 things: differentiate and improve ROI (something that is often difficult to measure, let alone improve). – It may be the age of the customer, but many companies still have blind spots when it comes to delivering the best possible Customer Experience (CX). Brands & Marketers
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 5, 2012
    [Differentiation] 7 Paradoxical Sales Principles
    To differentiate your offering, become the differentiator. Recognizing and acting on these 7 paradoxical sales principles is critical to your long-term success. 1. To win more sales, stop selling. When people feel like they're being sold, they react negatively and put up barriers. To speed up your sales cycle, slow down.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Differentiation] Content Will Not Be King
    Following conventional marketing wisdom will not differentiate you. The most interesting question is “ after content, what is the next major differentiator? ” What will differentiate you when everyone embraces content marketing? Successful marketing automation may be the next big differentiator. Really folks?
  • THE B2B RESEARCH BLOG  |  FRIDAY, JUNE 24, 2011
    [Differentiation] Top B2B marketing challenges – an update
    Differentiation. I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied.  Just two weeks on that’s risen to 246.  Content. Relevance. Enjoyed this post? Subscribe and receive new posts by RSS.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Differentiation] The Economic Value of Your Company Brand
    It differentiates you from all other competitors. Your biggest objective is to make sure you have a differentiated brand and not a commodity brand.  A commodity brand is something where the main difference between brand A and brand B is the price that the purchaser pays for it. Following is a summary of what I said on the podcast.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Differentiation] 3 Simple Ways to Boost Your ROI on CX
    When it comes to CX, business leaders need to do 2 things: differentiate and improve ROI (something that is often difficult to measure, let alone improve). – It may be the age of the customer, but many companies still have blind spots when it comes to delivering the best possible Customer Experience (CX). Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2016
    [Differentiation] The One Customer Experience Stat That All CMOs Need To Know
    92% of organizations that view customer experience as a differentiator offer multiple contact channels. Before I get to the headliner, one more "opening act" — 78% of marketers say they try to differentiate through customer experience. Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats.
  • KAON  |  WEDNESDAY, DECEMBER 9, 2015
    [Differentiation] Marketing In 2016–And Beyond–Will Be All About Value
    It is now up to the marketer to draw that straight line directly between customer challenges and the company’s differentiated solutions to those challenges. Filed under: CEO Corner , Uncategorized Tagged: B2B , Differentiation , Digital marketing , interactive marketing , Kaon , Kaon Interactive , marketing , Value. The Digital Core.
  • OPENTOPIC  |  FRIDAY, MARCH 4, 2016
    [Differentiation] Evan Kirstel on Twitter
    Opentopic blog >> twitter.com IBM Watson and the future of healthcare Cognitive solutions will be the biggest differentiator for IBM’s healthcare business medcitynews.com This was a brief summary of a twitter.com post. Request a demo. Cognitive Technology undefined
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Differentiation] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    Find a true differentiator. Without a meaningful differentiator (or two, or three), a firm lacks a serious competitive advantage. And without understanding their differentiators, firms lack a way to communicate that advantage and grow. What makes for a strong differentiator? Focus on fewer markets. It has to be: True.
  • THE B2B RESEARCH BLOG  |  MONDAY, JUNE 30, 2014
    [Differentiation] Finding the brand positioning sweet spot
    The trick here is to choose a positioning which is relevant, differentiated, authentic and flexible: Relevant:   It needs to be based on dimensions which are relevant to customers and prospects.  In this post I’d like to focus on the last challenge – finding the right brand positioning. So how do you find the positioning sweet spot? 
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 21, 2011
    [Differentiation] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
    In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.
  • CHRIS KOCH  |  THURSDAY, SEPTEMBER 29, 2011
    [Differentiation] 9 attributes of the best thought leadership content
    Differentiated. Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Differentiation] Savvy Toolkit - List Making as a Tool of Thought Leadership eBook
    How do you take those good ideas and evangelize them that really differentiates a good content marketer from a world class content marketer.” One of the smartest marketers I know, Steve Gershik recently said “ The key component to thought leadership is really the leadership part. Give it a try
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Differentiation] Why Personalization Is A Must For The Mobile Customer Experience
    You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” ” In fact, 86% of buyers are already willing to pay more for a better customer experience.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Differentiation] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Data-as-a-Service is a key service differentiator. This is a key differentiator. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8).
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Differentiation] Building a Growth Strategy for the Undifferentiated Firm
    As easy as that initial undifferentiated climb can be, executing a sustained growth strategy when you aren’t differentiated can be near impossible. Differentiation is one of the most poorly understood pillars of professional services marketing. What is a differentiator? What a differentiator is not.
  • AVITAGE  |  TUESDAY, MARCH 11, 2014
    [Differentiation] What is Strategy?
    Differentiation arises from both the choice of activities […] The post What is Strategy? Lack of clarity about content strategy might have roots in a universal confusion about strategy. He points out “most businesses don’t have a strategy for their organization.” Well, no wonder we struggle with content strategy. And why don’t they?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Differentiation] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    When this same visitor returns to one of the fashion sites, wouldn’t it be more effective to personalize and differentiate the messages and offers she sees? While consumers may have been to your site before, they are not experts in every single product that your brand makes and what differentiates those products/prices from competitors.
  • FATHOM  |  SUNDAY, DECEMBER 1, 2013
    [Differentiation] What Van Damme Teaches Us About Manufacturing Marketing
    But the Volvo video didn’t just work so well because they hired an action star to do the splits.  It worked because they created an opportunity to focus on a feature that differentiated their product from competitors. Without that product differentiator, the video wouldn’t have been possible in the first place. Manufacturing Industry
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 15, 2014
    [Differentiation] Better Demand Generation Marries Data And Content
    And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. I’ve talked before about how big data is driving content marketing. Brilliant! Click here for the complete infographic. For them, data has 5 key aspects: Data-driven strategy.
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Differentiation] The Winning Habits of Successful B2B Brands
    Differentiation by product, price and location. What do successful B2B brands do that you don't? We asked the buyers themselves. Check out the 4th and final part of our Buyersphere B2B research series. In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. • Methods and frequency of communication.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [Differentiation] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC.
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 5, 2014
    [Differentiation] The Fail-Proof 2015 Guide to B2B Marketing and Lead Generation
    Selling your wares profitably to other businesses is a basic definition of a B2B enterprise but unless you’ve cornered your market and have no competition, what you sell isn’t the best way to define and differentiate your brand. Even if you still believe in Santa Claus, this gift doesn''t actually exist.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Differentiation] Marketers Ruin Good Marketing Opportunities
    Unique marketing stands out, it is differentiated simply because very few companies are doing it. Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. The incredible results the early adopters reported are not repeated.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Differentiation] Infographic: 4 Ways to Generate Leads with Marketing Automation Software
    ” Challenges that marketers face when it comes to marketing automation is differentiating between martech products and figuring out how the software will fit into their organization. . Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Email Drip Campaigns. Landing Pages.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Differentiation] No!! LinkedIn Just Went Klout On Us!
    Unlike a written recommendation, you cannot differentiate between meaningful endorsements and throwaways. If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. But wait, there’s more! Is this really a good idea?
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Differentiation] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    This would be a huge benefit for B2B companies who invest heavily in demand generation and would certainly provide Dynamics with a differentiator to Salesforce. 5) Dynamics Integration For Enhanced Segmenting And Data Cleaning. As marketers we took a close look at the implications for online advertising. But what about Outlook? B2B Marketin
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Differentiation] LinkedIn Just Went Into the Publishing Business
    LinkedIn’s content is differentiated. A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. Nowhere. can match that contributor list.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Differentiation] 5 Things Spotify Can Teach You about Content Curation
    Takeaway: Anyone can curate content, but you need to add unique value to differentiate yourself from the competition. Music streaming is a competitive service, and Spotify is leading the charge as far as differentiating itself from its competitors like Pandora and SoundCloud. Lesson #2: Customize Content for Individual Users.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 21, 2015
    [Differentiation] Is your content marketing using your personas and buyer’s journeys?
    Better yet, how is that particular marketing message differentiated from your competitors? I don’t generally see content being designed for personas and buyer’s journeys. I am not sure why, but I have suggested one change for clients that has helped. Compare. Grandma. Grandpa. Like this post? Sign up for our emails here.
  • AKOONU  |  WEDNESDAY, MARCH 16, 2016
    [Differentiation] Akoonu's New Benchmark Report Assesses Content Marketing Maturity Across 43 B2B Industries
    It includes a foreword by Robert Rose of the Content Marketing Institute on what the results mean for B2B marketers, as well as key takeaways for marketers on how they can elevate their content marketing to differentiate themselves in their industries. We wanted to find out. Company Content Marketing
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 18, 2014
    [Differentiation] Branding is b t
    It is a point of differentiation, especially in commodity markets. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Differentiation] Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)
    NASDAQ: PLNR), a leader in differentiated display systems and digital signage with offices in North America, Europe, and Asia. The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Differentiation] 5 Brand Building Facts Every Marketing Director Should Know
    Don't be afraid to differentiate yourself from your competitors—it will make your brand even stronger. Branding is an Opportunity for Differentiation Brand building is an opportunity for your firm to stake out a unique corner of your market. But to do so, you need to differentiate yourself from your competitors.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Differentiation] Seven Ways to Humanize B2B Marketing
    The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. It’s about differentiating your product or service in a crowded, competitive market. Certainly, practicality plays a large role in B2B procurement.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Differentiation] What Will Marketing Look Like in 2030?
    In order to stand out, marketing will move to the extremes in order to differentiate and get our attention. The final way to differentiate is the one we, as consumers, prefer and the path I pursue as a marketer. We just welcomed our third son, Caleb, into our family. Carpet Bombing. Aggressive Interruption. Gratuitous Creative.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 29, 2015
    [Differentiation] 12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)
    There are many ways in which you can differentiate your brand message and really engage with prospects - below we have pulled together 12 of the most awesome creative media formats, from charts, text messages all the way through to content vampires, to help you really make sure that your content is noticed. Content Marketing
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Differentiation] "Marketing is too important to be left to marketers."
    And this leads to even greater distortion in the marketplace because competition then becomes based on image rather than substance, on choices rather than differentiation. This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. One cannot exist without the other.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Differentiation] Unique Selling Propositions Are a Myth
    Now this notion of a unique propositi on has been sucked up into the much different discussion about brand differentiation. Differentiation is not necessarily unique, nor is it necessarily a starting point. Why?” I said. We talked through how his company was going to be unique: were they cutting the grass with scissors? Mowing naked?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Differentiation] 5 Metrics Every B2B Marketer Should Track
    Pay attention to how your conversion rate changes over time and how it varies by traffic source and landing page to differentiate between improvements in your traffic mix and in the effectiveness of your site. You have a lead generation program. An influencer program. An advertising program. marketing automation program. Just Get Started.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Differentiation] Why Google Doesn’t Like Your Flat Website
    It’s time to understand your value proposition, have a differentiator,  be unique and get creative when you generate content on your website. One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Think again.
  • E-QUIP  |  TUESDAY, NOVEMBER 22, 2011
    [Differentiation] E-Quip Blog: Delivering Added Value
    Delivering added value to your clients is the best way to differentiate your firm. Tuesday, November 22, 2011. Delivering Added Value. That was the conclusion of a survey of over 5,000 buyers of A/E/C services who were asked which criteria they used most often to distinguish between similar firms. But cost alone does not define value. Posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Differentiation] Big data and small business: The future of marketing?
    Here is the conversation with the company’s founder/president/CMO (all the same person!): ME: Well what are your points of differentiation? Here is the conversation with the company''s founder/president/CMO (all the same person!): ME: Well what are your points of differentiation? How do you stand out? We all do the same thing.
  • HINGE MARKETING  |  MONDAY, JANUARY 25, 2016
    [Differentiation] Elements of a Successful Brand 7: Color
    When chosen and implemented effectively, color can differentiate, motivate, and elevate a business. Color Differentiates You. Color can cut through visual clutter and commands attention—so long as the color is differentiated. A brand is a complex organism. Who "owns" yellow in the construction equipment industry? IBM 2.
  • HINGE MARKETING  |  MONDAY, APRIL 18, 2016
    [Differentiation] How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
    Develop strong, easy-to-understand differentiators. You’ve got a built-in differentiator. What’s a differentiator? That’s your differentiator. Our research revealed that high-growth firms are twice as likely as no-growth ones to have easy-to-understand differentiators and 20 percent more differentiators.
  • HUBSPOT  |  FRIDAY, NOVEMBER 13, 2015
    [Differentiation] How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]
    Its differentiator? If you were starting a business today, would you decide to go after one of the most monstrous companies in the world? Back in 2007, that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google. Why he decided not to enlist the help of a co-founder.
  • THE ROI GUY  |  SATURDAY, MARCH 1, 2014
    [Differentiation] Research: Improving Value Conversations Key to Sales Execution
    According to Christopher Faust, CMO at Qvidian, “The buying environment has changed and now it’s tougher than ever to cut through the clutter to better communicate and differentiate your value with prospects”. significant Value Gap exists today between buyer and seller. However, these conversations are less than effective.
  • OPENTOPIC  |  THURSDAY, MARCH 31, 2016
    [Differentiation] Gartner Reprint
    Opentopic blog >> gartner.com As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals. This document was revised on 24 March 2016. The document you are viewing is the corrected version.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Differentiation] Your Unique Value: Solution Focused versus Challenge Centric?
    Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. Engage too late and price may be the only differentiator there is. SiriusDecisions).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2012
    [Differentiation] 25 Non-Financial Benefits of Business Blogging
    Point of differentiation — If your competitors don’t blog, is this an opportunity to stand out in your niche? While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Differentiation] Does everybody need a social media strategy?
    And, there is perhaps no product less differentiated than coal.  In a tough business like that, you simply try to excel where you can by managing the supply chain properly. This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Differentiation] Social Media is Lowering Our Content Standards
    When you find content you REALLY like, you have to share it differently, emphatically stating how great it is to differentiate it from the only OK content you shared before. (ie “LOVE this post! Sharing has ceased to be an endorsement of the quality of content. …&# or “+100 RT …&# ). Forget the Rules. Say Why.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 16, 2016
    [Differentiation] 11 Overused Stock Photos to Ban From Your B2B Marketing
    If you want to stand out in this explosion of digital content, you need to get smarter with your content and create content that differentiates your brand and supports your message. Content production is only going to continue to increase, so there is no better time to focus on differentiating your brand. The Headset Hottie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 20, 2012
    [Differentiation] 7 reasons every job-seeker needs to blog
    Compelling content is a way to engage prospective employers in a way that will hold their attention. 4) Point of differentiation.  In today’s world, blogging may be an expectation of many entry-level jobs. There are lots of examples where people found jobs through connections in a blog community. Of course that usually means LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Differentiation] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product from the masses. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. How would you explain it?
  • STORIES THAT SELL  |  MONDAY, MARCH 9, 2015
    [Differentiation] Arm Your Sales Team with Customer Success Slides
    The rep is building a PowerPoint with all the key differentiators about your company. It''s 9 a.m. and your sales rep is preparing for a big meeting with a hot prospect in two hours. What examples can she share of current customer successes? Instead, make it easy for your sales reps. What to Include. Voila! meeting.
  • MARKETRI  |  TUESDAY, MAY 28, 2013
    [Differentiation] Generating Leads is a Primary Role of the Savvy Modern Marketer
    Some of the basic principles of marketing, like segmentation and differentiation, still apply. What should I expect from my marketing person or department? This is a question that I get asked frequently as an experienced marketer who has worked in-house for big and small companies and as a consultant. So what has changed?
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Differentiation] What is Content?
    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  ” What does he mean by “content?”
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Differentiation] Top 9 Professional Services Marketing Lessons Learned in 2014
    In addition to an increase in leads and partnership opportunities, Pulizzi was able to increase his billing rates by 1000% over the last three years. 2) Strong Brand Differentiation Leads to High Growth Your professional services brand is the combined product of your reputation and visibility (reputation x visibility). Not so fast.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Differentiation] Content Is The Key To Social Selling Success
    This is the secret sauce to beat and differentiate yourself from the competition. Differentiate Yourself From The Competition. How differentiated would that approach make you? Content marketing is the key to open the door to your social selling success. However, we do all of that with content. Are they finding you?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 21, 2013
    [Differentiation] “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. In this show, Robert Murray, author of It’s Already Inside shares key leadership tips with the show host, Jeff Ogden.
  • AVITAGE  |  TUESDAY, JANUARY 19, 2016
    [Differentiation] B2B Sales Conversations — By Design
    The objective is to actually create value for customers, and differentiation for vendors, through conversations that deliver insights and useful ideas. To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2016
    [Differentiation] Gartner: Buyers Demand Less Product-Pitch, More Value-Story
    According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. The challenge: Reshape your marketing content and sales conversations from pitching-products to better communicating and quantifying your unique value and customer story.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Differentiation] Mad Marketing TV looking for new primary sponsor
    Content Differentiation. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas. Joe Pulizzi. Paul Gillin.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Differentiation] The Real Need of Sales Today – Fewer, Better Leads!
    As the host of MadMarketingTV , I’ve spoken with leading experts such as Dan McDade of Pointclear and Brian Carroll of MECLABS. One thing become clear talking to these bright men and reviewing their data. Brian Carroll. Sales today needs much higher quality and fewer leads than ever before. What do you think? Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 1, 2015
    [Differentiation] The future of blogging and online publishing
    Related Stories Polish up your best content to drive content marketing value How to differentiate your blog based on the time you can put into it Four overlooked B2B marketing ideas you can use now. A lot of people out there are saying blogging is dead. A lot of people out there are saying blogging is dead. I don’t think so. Still ….
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [Differentiation] How to Orchestrate and Personalize the Entire Customer Experience
    On one hand you have 92% of marketers who use more than one marketing channel (which is pretty much everyone) state they believe CX is the differentiator between themselves and their competition. Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. If It's Broken, Fix It.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, DECEMBER 5, 2012
    [Differentiation] [Video] #1 Rule for Building Relationships With Customers
    If you don't want that to happen -- start focusing on becoming the differentiator. Are buyer's expectations of salespeople changing? They sure are. Today's crazy-busy prospects have raised their standards in the past few years. If you just want to talk with them about your product or service, they have absolutely no time for you.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Differentiation] 7 New Rules in AEC Marketing
    Your website is one of your best chances to explain who you are, what you do, and why it matters to clients – in a nutshell, your differentiators. 2. Clearly identify your differentiators. Most firms have heard that they should differentiate themselves. Just as importantly, they have to be real differentiators.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Differentiation] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    It happened again last week. I was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. Even if your ideas won’t work for their organization, you’ve differentiated yourself from competitors and established yourself as a valuable resource. WRONG!
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Differentiation] Content Marketing Is The Top Marketing Priority of 2014
    But with as much as 80% of internet traffic in the next few years coming from video, I continue to believe that visual content will be a key differentiator in the brands implementing successful content marketing strategies. Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. My View.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Differentiation] Your Guide To Personalizing Across Every Channel In 2017
    Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. The post Your Guide To Personalizing Across Every Channel In 2017 appeared first on Opentopic. Cognitive Technology
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 14, 2012
    [Differentiation] The Ladder of Emotional Values: Pleasure Reigns
    This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding  emotional value. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Videos.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Differentiation] 10 Customer Experiences You Need To Deliver Today
    You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You have to work hard to differentiate yourself from the competition. The customer experience is your next competitive battleground. Are you prepared to win it?
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 24, 2013
    [Differentiation] B2B Marketers – Why You Need to SAVE Your Marketing
    Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Then, as the market matures, you need to differentiate and perhaps choose a niche on which to focus. According to the Harvard Business Review , the four P’s of marketing are over.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Differentiation] A 6-step plan to respond to negative social media comments
    Business life on the web can be complex, but it can also be an opportunity to create a point of differentiation and undying customer loyalty if you get it right! Business life on the web can be complex, but it can also be an opportunity to create a point of differentiation and undying customer loyalty if you get it right! Follow up.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Marketing Is Personal – Emotion Beats Promotion By 2X
    Teach customers something new about their business needs then lead them to your differentiators. I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now Now we have the research to prove it. From Promotion to Emotion. That’s right. Strategy
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Differentiation] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    As technology and data increasingly dominate the B2B marketing sphere, the effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies. The effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies.”.
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 18, 2012
    [Differentiation] For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website
    Am I differentiating my content , rather than repeating the same tired cliches? You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. How can I boost my traffic and lead generation ? Try it today
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Differentiation] Why Embracing Doubt Makes You a Better Leader [Podcast]
    How LinkedIn differentiated itself in the early days from Myspace and Facebook ( 15:13 ). It's natural to be afraid of doubt -- especially when you're leading a team. You want to be the calm, cool, and collected leader. but inside you're freaking out. Some episode highlights include: How company culture needs to change as you scale ( 2:40 ).
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [Differentiation] Are Marketers Afraid to Sell?
    If pricing is a key point of differentiation and reason for them to engage with your sales team, do not be afraid to make that clear! 2. Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.” Say what? But has it gone too far?
  • BIZNOLOGY  |  THURSDAY, JULY 2, 2015
    [Differentiation] What can your B2B data do for you?
    Segmenting customers for differentiated treatment. Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a CMO’s top priority,” says AdAge. Data has been called the “new oil” that fuels marketing today. But B2B marketers still struggle to get their full share of value from data.
  • HINGE MARKETING  |  TUESDAY, JUNE 28, 2016
    [Differentiation] 5 Trends Redefining Sales and Marketing in 2016
    Today’s winning professional services firms seek to crystalize that value through well defined differentiators. So the extent to which you’re differentiated around expertise in turn affects the speed of your ascent to greater visibility. See also: Expertise as a Differentiation Strategy. 3. Let’s take a look. 1. And 43.6%
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, AUGUST 12, 2013
    [Differentiation] [Video] The Top 4 Sales Rules All Salespeople Should Know
    This makes it a lot more challenging to differentiate yourself and keep out of price battles - but it can be done if you focus on the 4 SNAP sales rules throughout the entire sales process. Your prospect today can''t handle much complexity, so you can easily throw them into overwhelm when you give them too much information at one time.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 11, 2013
    [Differentiation] Make Way For The Agency of the Future [Infographic]
    The agency of the future will use marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers. by Dayna Rothman The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less.
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Differentiation] Top 10 Professional Services Marketing Today Posts of 2014
    Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm What makes a successful differentiator? There are three criteria that must be met: the differentiator has to be true, relevant, and provable. This post details 21 differentiators that work. 2014 has been a big year for Hinge. Enjoy! 1.
  • BIZNOLOGY  |  THURSDAY, AUGUST 30, 2012
    [Differentiation] Digital marketing requires laser focus
    Marketing has always needed focus–focus on who your best customers are and what your biggest differentiation is. Bulls Eye (Photo credit: Jens Dahlin). Three clients. Three stories. But they are all, in a sense, the same story. failure to focus. Because if you don’t, someone else will. So why am I harping on this?
  • AMPLIFINITY  |  TUESDAY, OCTOBER 27, 2015
    [Differentiation] Why your referral marketing recipe needs to include CAN SPAM
    But do you know how to differentiate your referral program recruitment emails from spam? By keeping your emails compliant with the CAN SPAM Act you can easily differentiate your referral program emails from spam. How well does your referral program walk the CAN SPAM line? Don’t use untrue or misleading subject lines and headers.
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