The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. How is it that your product or service will benefit me? That reminds me of what I see when I visit most B2B companies’ websites. We have all been there. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 29, 2012

Run : companies at this stage have production and creative as full, standalone business unit, and your company is creating content that is sold and licensed based on its standalone merit. There is also a concerted effort to connect content development with all parts of the organization’s communication teams. Internal Resources.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

MAY 21, 2012

For example, consider the following types of webinars and how they can be used: What: Product demo. Focus: Product features and functions. What: New product release walkthrough. Focus: Step-by-step product walkthrough, business scenarios, best practices. What: Educational (non-product). New product coming out?

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

OCTOBER 8, 2012

It involves using that content and expanding it, working different angles, but keeping the core message intact. Second, if you simply repurpose content you already created then you may lose the opportunity to create important links between the multiple stories your products or services support.

Content 100

Content Trade Show Advertising Mediums Distribution 100

The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. At GE some units had a tendency to develop products because they could, not because the market needed them. Turning marketplace insights into untested products, services, or solutions. Marketing as a Function. The Integrator.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

MAY 20, 2011

David Meerman Scott argues that one of the benefits of creating buyer personas is that it will force you to create meaningful, easy to digest content that will actually make a difference in the buying process.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

SEPTEMBER 25, 2012

It is interesting that once you’ve been on the consuming side of things you get a different perspective. Have a plan for reaching out on a quarterly basis to your partners and ask how you can help them promote your products. Keep your partners updated on changes to the program especially as new materials become available.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 10, 2014

Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. How quickly they can react and if they are product-centric or sales-oriented..

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

APRIL 3, 2012

Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately. Customize the message for each department.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

JUNE 23, 2009

Veredict : Great introduction to web analytics and good tips on different types of analyzes makes this presentation worth watching with a notepad to take notes. Actually, most of the businesses these days are not selling one product. They are selling different products for diff. niches and for the different markets.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

AUGUST 10, 2011

Get a few different people (i.e. A principle of simple design (designing interfaces or products that are simple to use) is to always think of what features can you remove from the product that will make for a better user experience. Get someone in your office outside the marketing department to read the content you just created.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

MARCH 10, 2011

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

NOVEMBER 28, 2011

How are you different? Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s training services are created with the primary objective of making our customers successful in using our products. Clear and Direct Content Wins All the time. What is your score?

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JUNE 1, 2012

Plug the resulting content inventory into a matrix containing the buyer personas and the sales cycle (different lead stages). You can go back to that content marketing matrix you created earlier and start plugging scores for the different types of content, or use it to guide conversation with sales on how to score leads.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

MARCH 12, 2013

Those in product marketing roles are used to being the product experts and the ones who people turn to when they need creation of sales support materials, thought leadership pieces, and other content needs. If you are a product marketer, your challenge is getting everything done while at the same time keeping the big picture in mind.

Product 100

Product Paid Search Agency Thought Leadership Marketing & Strategy 100

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MARCH 12, 2013

Those in product marketing roles are used to being the product experts and the ones who people turn to when they need creation of sales support materials, thought leadership pieces, and other content needs. If you are a product marketer, your challenge is getting everything done while at the same time keeping the big picture in mind.

Product 100

Product Paid Search Agency Thought Leadership Marketing & Strategy 100

The Effective Marketer

JUNE 14, 2011

In the B2B space, adoption at 71% is also very high but different from their B2C counterparts, 16% of B2B companies don’t plan on using it within the next 12 months. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

FEBRUARY 25, 2009

That’s the core of getting stuff done and being productive. First: create categories A light bulb went on in my head when I read Getting Things Done and he talked about creating a tickler folder and different categories for stuff. Common sense, obviously, but it just helped me see my workload in a different way.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 5, 2009

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. Combining both sources, you have excellent material to guide you in becoming a better marketing manager. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 12, 2009

Unless you know what the meeting if for, you won’t be prepared for it, and you won’t have a very productive meeting. As you click each role, you will see different options below being checked off. The more prepared you are, the more productive your meeting will be especially if you’re running the show.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. The important thing is how consistent, or integrated your message and branding is across channels. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 9, 2012

Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

NOVEMBER 29, 2010

His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. OK, I think we can all agree this makes sense, but then how do you go about coming up with a plan? Set measurable objectives , both financial and marketing. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 15, 2009

The myriad of companies out there that are successful and yet operate completely different (Southwest and JetBlue, Yahoo and Google, GM and Toyota, etc.) If your competitor is investing in something like print, maybe the most cost-effective way to proceed is not to fight his game but win on a different front. are the proof.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

OCTOBER 21, 2009

Gartner analysts try as they might to correct what they see as misunderstandings again and again are facing an uphill battle. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

JULY 13, 2011

Requests for one of his “Relaxation on Demand” CDs were so many he had to refund people’s money because he couldn’t have burned the CD’s (yes, he was doing it himself) on time… and people complained they just wanted the product! Tweak your landing page, and test different versions. So, in the end was it all a waste?

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

SEPTEMBER 27, 2010

One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. Like Be the first to like this post. That’s why we made our best to create a really plain way of getting things done. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MARCH 17, 2010

What I Don’t Like: Three different font sizes in the header graphic. Design #12 Email Sender: Cision Email Title: Discover the secret weapon What I Like: Header graphic ties into the title of the webinar. Big blue lead in. Good use of bullets and of bolding of words within the bullets, drawing reader’s attention to them.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JULY 12, 2009

If you need a few different charts to present it, that’s OK. If you need a few different charts to present it, that’s OK. More specifically, what story are the numbers telling you? You will find that some data points when put next to other data points will give you a clear explanation of what happened. They will become your storyline.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MARCH 9, 2010

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) So I decided to create one and share with you.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 28, 2015

Train sales reps on value, not on product features. Is your content focused on promoting the product features or in showing value? Train sales reps on value, not on product features. Just listen to a few sales calls and you will listen to a variety of messages from different sales reps. OK, let’s dive into each one.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100