Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Stevens & Tate

NOVEMBER 7, 2022

This is one reason why digital marketing tactics are critical for senior living marketing. Digital Marketing Tactics for Senior Living Communities. With your website in place, what digital marketing tactics should you employ? These tactics will help you position your senior living community.

Communities 119

Communities Tactics Planning High Quality Lead 119

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Sellers and marketers have to collaborate to develop this consistency in product messaging. Help your sales people understand who their ideal buyer is, how they want to be engaged, and where to find them.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. It’s helpful to address a few pain points and how your facility service business successfully combats them. It’s helpful to address a few pain points and how your facility service business successfully combats them.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Ultimately, content is the key driver of all digital fintech marketing tactics.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Salesforce Marketing Cloud

JUNE 30, 2022

Good lead-generation tactics can help. Here are three tips to help you improve your lead generation tactics, using examples from how we do things here at Salesforce. Develop lead generation tactics that drive business. How to measure your lead generation tactics. Watch the video.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

Sana Commerce

MARCH 15, 2024

Building a Sustainable Digital Ecosystem: The importance of developing a digital infrastructure that supports efficient, productive operations for internal teams and provides transparency and convenience for B2B buyers.

eCommerce 52

eCommerce Tactics Examples Tools 52

Zoominfo

AUGUST 5, 2019

Chris’s years of experience in international crisis and high-stakes negotiations have helped him develop a unique program of globally proven business communication techniques. Check out our Q&A with Chris as he discloses marketing communication tactics for better communication in any scenario: Question One: Difficult Scenarios.

Tactics 159

Tactics Zoominfo Marketing & Strategy Correlation 159

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. And for entirely new prospects, you can design an outbound message strategy to prospects in the newly visiting firm, to describe your solutions and offer to help.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Only B2B

FEBRUARY 26, 2020

However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. While the whole concept of MQL lead scoring technique is strong and has helped many organizations to close more deals reliably, some companies have faced issues.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. Tech companies don’t need a “video strategy.”

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Unbounce

JUNE 28, 2022

Here are some proven tactics you can use to increase social commerce sales: 1. Social proof is information customers gather from your online presence, user reviews, product ratings, and how people talk about your brand on social media to help them decide if your marketing messages are authentic. Shoppable pins on Pinterest.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Animalz blog

NOVEMBER 28, 2023

What you need to know to make the most of this guide What follows are advanced AI research tactics. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Some favorite ChatGPT questions for research papers: “What questions will this paper help the reader answer?”

Marketing AI 78

Marketing AI Research Tactics SME 78

KoMarketing Associates

SEPTEMBER 20, 2017

But here is the key question: What strategies and tactics are helping B2B marketers achieve their most important objectives for ABM? We asked B2B marketers what their most important objectives and tactics of account-based marketing strategy were, as well as critical challenges faced. B2B ABM Tactical Effectiveness Versus Effort.

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

Valasys

MARCH 20, 2024

Ecommerce retailers need to get creative with their partnership tactics and incentives to fully capitalize on this channel. Or develop a tiered system where affiliates unlock higher rewards as they drive more conversions. Offer coaching and support to help them succeed. Help them troubleshoot any issues limiting performance.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Webbiquity

APRIL 24, 2024

It’s just a matter of using the right tactics to grow your private practice. Focus on your specialty, and you can bring in new clients that need that specific help. In time, you can bring in more professionals who specialize in other areas, helping you fuel your growth. Developing a marketing strategy is a core step.

Practices 143

Practices Tips Work Management Marketing Management 143

The Lead Agency

JUNE 7, 2023

As such, it’s important to have a well-developed lead nurturing strategy in place that fosters relationship building alongside your lead generation campaigns. Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy. This helps you tailor your nurturing efforts to their specific needs.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. What is your main goal or goals?

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

SEPTEMBER 22, 2022

In the HubSpot Blog's recent survey of over 500 sales professionals, we tried to see what sales leaders hope to achieve when training reps and the top sales coaching tactics they use to get there — and our survey produced some interesting insight on both fronts. Managers' Favorite Coaching Tactics. Weekly Check-Ins.

Tactics 79

Tactics Training Customer Surveys Verticals 79

KoMarketing Associates

MAY 21, 2019

Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. While it can help us understand the landscape, it can also lead to improper targeting and unqualified traffic. And it starts with the five tactics I outlined above. Write for the Funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

markempa

MARCH 2, 2017

In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Inside sales/sales development. Let me explain.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Mailmunch

FEBRUARY 25, 2021

Optimizing marketing efforts is, therefore, a no-brainer to help convert more leads and sales this year. Fear not, here are some top tactics to quickly help boost your conversions and improve your ROI. Develop better landing pages. Is there a better way conversion tactic in the digital age than converting in real-time?

Tactics 66

Tactics Conversion Landing Pages Click Rate 66

Webbiquity

MARCH 30, 2024

Here’s a look at a few time-tested core tactics to use. Develop your ideal customer profile or B2B buyer persona to help you develop the right message. But if you develop one with a focus on adding value for readers, newsletters can be one of the strongest ways to spread the word about your new business.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. They cut corners, overbill, and try to manipulate results rather than focusing on quality work that will help clients over the long term.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. People in the U.S. Captivate with Mobile Video.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Directive Agency

MAY 29, 2023

4 exceptional use-cases that have taken 80% of our SEO tactics to new heights. By integrating AI into SEO, we empower our clients with personalized and impactful strategies that drive revenue growth, while liberating our team to focus on strategic development and innovative problem-solving.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Adobe Experience Cloud Blog

DECEMBER 5, 2018

The outcome might be something like investing in brand marketing to improve awareness or developing new messaging to neutralize competitors’ strengths. When planning for the future, marketers try to skate to where the puck will be with the help of trend forecasts. Most companies use the same tools and methods for these decisions.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Develop Strategic Marketing Objectives. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360