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Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit

PathFactory

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. If you don’t have a Partner program, it’s time to start one. Point solutions are dead.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities. She is the Chief Sales Officer for Forrester. And the beginning of this month was the Forrester B2B summit, which is a new version of what was always known as the SiriusDecisions summit. Or, every week, excuse me.

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

So, even if your organisation is acquiring, seeking growth from cross-sell and account development, or looking to add new names to the client list, you need to step back and focus on the customer – and gains will come. The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing.

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How Social Data Can Help You Develop Buyer Personas

Oktopost

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Much lower production costs. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions. Little or no T&E expense. Better audience analytics.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. They are also quicker to voice their dissatisfaction.

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