Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 125

Email Marketing Examples Urgency Marketing Merchandising 125

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Litmus

DECEMBER 22, 2021

Designing calls-to-action for email. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers and designers know, there’s more to conversions than simply adding a button to your email.

Email Marketing 130

Email Marketing Planning Design Mobile Marketing 130

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

Template 128

Template Email Marketing Blast Campaigns Planning 128

Litmus

FEBRUARY 17, 2022

It’s becoming increasingly important for marketers to understand ways to bridge digital channels for an omnichannel brand experience to better attract and retain customers. . Omnichannel marketing is not just smart marketing, it’s also what people want. How email fits into the omnichannel puzzle. Email is flexible.

Email Marketing 92

Email Marketing Marketing & Strategy Marketing Strategy Planning 92

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 85

Conversion Rate Conversion Examples Marketing Analytics Tools 85

Sharpspring

FEBRUARY 24, 2022

What do psychologists have in common with marketers? One of the ways marketers have hacked psychology is through color theory. In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing. How to Pick the Best Colors for Your Emails.

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. That’s just an unfortunate truth of email marketing.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

LeadSquared

MARCH 13, 2021

Get a copy of latest landing page design hacks here.). She had the speakers ready, the timeline in place, and had the email campaign inviting registrations – all set up. So people are definitely reading the email and coming to the landing page. Landing page design experiment #1. Challenge accepted.

Landing Pages 52

Landing Pages Design Skype Click Rate 52

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. Who’s right? Everybody, and nobody.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Despite the advances in technology designed to make our lives easier, people feel like they are busier. Tip #1 – Lend shoppers a hand with Gift Guides.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

SmartBug Media

JULY 28, 2023

Conduct thorough market research to understand their pain points, needs, and preferences. Regularly review and update your qualification criteria to adapt to changing market dynamics. When done effectively, sending a compelling sales message can create a sense of urgency, build trust, and drive conversions.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Optinmonster

MARCH 19, 2020

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon.

Urgency Marketing 77

Urgency Marketing Budget Programs Email Campaigns Email Marketing 77

Vision6

APRIL 19, 2023

This article will show you how to create effective anniversary emails that engage your audience and strengthen customer loyalty. What is an anniversary email? An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Invest in an eye-catching booth design.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Optinmonster

AUGUST 17, 2020

Grab attention with a fullscreen campaign. Use a countdown timer to create urgency. Create an email campaign. With different lead generating campaigns in the form of popups, fullscreen welcome mats, slide-in scrolls boxes, and more. It could look something like this: This is a classic twist to a Yes/No campaign.

Landing Pages 102

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 102

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. However, email flows aren’t one-and-done projects. A/B Testing Email Flows. When it comes to testing SMS and email flows, every test falls under one category: A/B testing.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Salesforce Marketing Cloud

OCTOBER 7, 2021

When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Pay attention to whether it’s organic, direct, paid, or from a specific campaign. Are you creating a sense of urgency with your messaging?

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? A welcome email is the first transactional email subscribers receive when joining your email list. Why are welcome emails important?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Hubspot

JUNE 18, 2020

Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. One of the main benefits of this tool is that it's combined with your email marketing software.

Tools 101

Tools CAN-SPAM Urgency Marketing RSS 101

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. A common desired conversion is to capture email addresses for email marketing. Mobile-First Design.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 248

Enterprise Management Marketing Automation Services Work Management Marketing Management 248

ClearVoice

JULY 22, 2022

Every piece of content should have a call to action (“CTA” in marketing speak). This is Digital Marketing 101 stuff. People don’t like being marketed to, especially when they’re being marketed to. What makes a good call to action in marketing? This extends from its products to its marketing efforts as well.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

The Point

JUNE 9, 2014

Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand.

Copywriting 100

Copywriting Urgency Marketing Paid Search Agency Act-On 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. No design or video experience required. Deal - Get 20% off on all plans. ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

ClearVoice

JANUARY 20, 2019

You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. According to the B2B Content Marketing Report , 71% of marketers support two or more roles and buyer personas with dedicated content. Source: B2B Content Marketing Report.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Optinmonster

OCTOBER 29, 2019

If you’ve put off starting your holiday marketing, here’s a last-minute holiday marketing guide to help you make the most of it! Last-Minute Holiday Marketing Guide. In this guide, you’ll find 13 ways to ramp up your marketing for a successful holiday shopping season—even if you’re a big ol’ procrastinator. Minimize risk.

eCommerce 56

eCommerce Planning Urgency Marketing Advertising Agencies 56

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Vision6

AUGUST 7, 2023

In our dynamic business landscape, organisations must continue discovering new ways to move past one-size-fits-all email marketing strategies to engage with their audience effectively. Email segmentation can help your business create hyper-personalised email content to tailor each customer journey.

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150