SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. Where do I start?”

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. Optimize for mobile devices.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. Personalize the customer journey.

Design 98

Design Practices Brand Identity Branding 98

Optinmonster

JULY 2, 2021

That’s why, today, we’re going to look at Squarespace email campaigns vs. Mailchimp vs. OptinMonster to answer the following questions: which one offers the best BEST optin forms for growing your list? Feel free to jump to the section that most interests you: Selecting Your Campaigns. Designing Your Campaigns.

Email Campaigns 82

Email Campaigns Campaigns Budget Programs Trigger Marketing 82

DotDigital

MAY 6, 2021

Ecommerce marketing success is not a mystery. Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . Customer intent for ecommerce marketing. Welcome emails are a central pillar in ecommerce email marketing.

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

SendX

JULY 11, 2020

All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. These are Stripo & Chamaileon.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. These are Stripo & Chamaileon.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

SEPTEMBER 12, 2022

According to data, marketers who use segmented email campaigns saw an increase of 760% in the brand’s revenue. Additionally, brands that focus on adding value through their newsletters and have a visually appealing email design are the ones that enjoy higher open rates.

Email Marketing 195

Email Marketing eCommerce Trends Open Rate 195

SendX

JANUARY 9, 2023

It can be a lot of fun to design emails! It takes imagination and creativity to plan an email campaign. However, there are a lot of technical considerations that must be taken into account when designing emails.

Campaigns 195

Campaigns Email Marketing Planning Email Campaigns 195

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. Go Beyond Written Content with Email Design.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. How Do They Compare?

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Market explorer. It’s certainly one of ours.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. As a manager of design, I can tell you this is where you need to put your bucks. No all-image-based emails!

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

The Point

JULY 25, 2014

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example. And indeed, it is all those things.

Email Campaigns 100

Email Campaigns Design Campaigns Demand Generation 100

Litmus

MARCH 6, 2024

Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

SmartBug Media

JANUARY 19, 2023

Klaviyo opens up a door of endless data possibilities by allowing the user to dig a bit deeper than these surface-level metrics and helping marketers and business leaders make more informed decisions for these critical marketing channels. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. Not necessarily. But they didn’t. The How (CTA).

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

Litmus

OCTOBER 3, 2022

All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. We got you!

Design 94

Design Practices Best Practices CAN-SPAM 94

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Benchmark Email

JUNE 20, 2023

Email marketing is one of the most effective ways for businesses to connect with their customers, but even the most well-crafted email campaigns won’t be effective if they don’t make it into subscribers’ inboxes. How to Optimize Your Emails for Success appeared first on Benchmark Email.

Deliverability 64

Deliverability Design Optimization Advertising Benchmark 64

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

Organization 94

Organization Design Trends Organic Leads 94

Valasys

MARCH 16, 2023

It’s essential to understand the significance of UX design as digital marketing continues to evolve. UX design provides solutions that can be enjoyable and easy to use, leading to better business outcomes and customers’ overall experience. What Is User Experience (UX) Design?

Design 52

Design Customer Satisfaction Planning Conversion Rate 52

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 282

Marketing Automation Services Email Marketing Marketing Management Tools 282

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Small Business Marketing 122

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 122

The Point

NOVEMBER 10, 2014

For a more detailed discussion of what mistakes to avoid in B2B email marketing, download our free white paper: “ Top 10 B2B Email Marketing Mistakes.” Most readers aren’t going to get past the first two paragraphs before they ask: “Why am I reading this?”.

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game.

Design 105

Design Template Training Work Management 105

Smarte

MARCH 30, 2022

Email Marketing is one of the most cost-efficient forms of marketing. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from cheap, unreliable contact lists bought from various platforms. Absolutely not.

Email Campaigns 52

Email Campaigns Campaigns Tips Opt-out 52

Sharpspring

JULY 9, 2021

This design gives digital marketers more real estate to work with on the screen. . However, with longer content to scroll through, it can be tedious to get back to the top of the page of poorly designed mobile sites. . with email campaigns being the leading type of personalization experience used by marketers.

Trends 98

Trends Design Mobile Marketing Ideal Customer Profiles 98

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Services 124

Marketing Automation Services Marketing AI Marketing Automation Automation 124

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115