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The Future of B2B eCommerce Marketing Trends

Webbiquity

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. B2B companies can deliver personalization in a number of ways, including: Using comprehensive data analytics to understand client preferences and behaviors, and even technical elements like link building stats.

eCommerce 272
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Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences

Adobe Experience Cloud Blog

Generally speaking, these are the basic criteria and oversimplified stats for defining the iGeneration, or Generation Z: Born between 1995 and the 2010s. About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. Gen Zers turn to YouTube for more than ASMR and cat videos.

Planning 174
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9 Tools for Better Market Research

BenchmarkONE

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Principal Analyst, Forrester Research. Transparent volume stats for nearly every asset & exchange. Aspiring comedian & occasional software developer.

Twitter 260
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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This could guide product development and promotional strategies.

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6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Facebook is likely the largest live streaming social media platform, outside of YouTube. Post engagement for live videos was 178% higher than average.

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Gen Z Searches For Online Content Differently: What Marketers Need to Know

Hubspot

Recent research from Fractl finds that Gen Z searches more long-tail keywords than any other generation. The search rates of "best" and "cheap" are definitely in line with other research that shows how Gen Z is more frugal and heavily researches possible purchases to ensure that they get the best experience for their money.