FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

FEBRUARY 6, 2024

“I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 112

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Follower demographics It’s important to dig into the actual followers of any given influencer you want to hire. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag.

Media 92

Media Viral Marketing Case Studies Youtube 92

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. This demographic wields a significant, though currently indirect, influence on the market through several compelling factors. Their sheer demographic size underscores their importance to marketers.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Social Media 99

Social Media Features Media Curation 99

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3 Within 24 hours, the posts racked up 2.9

Branding 109

Branding Brand Identity Communities Viral Marketing 109

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 117

Social Media Stats Ideal Customer Profiles Media 117

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. As a result, the users on each platform are made up of different demographics. Key demographics include: Age. As you start your research, there are three things to consider: Your sales process.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Add Annotations.

Education 40

Education Youtube Paid Search Agency Organization 40

Onalytica B2B

NOVEMBER 12, 2018

Unlike B2B, B2C have an idea of the kinds of demographics they’re targeting their product to, but without the level of detail of B2B (i.e. A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Seeing exact followers on TikTok and in-depth information about their demographics is always helpful to ensure your content is resonating with your target audience. Top territories.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Tomorrow People

OCTOBER 24, 2017

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. Taco Bell: Becoming a Broadcaster.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Oktopost

SEPTEMBER 13, 2022

Doesn’t take long to create a tweet that can go viral. The majority of TikTok users are Gen Z, making it a great platform to reach out to this demographic. High viral possibility. They use YouTube to share helpful and educational videos on a variety of topics related to personal finance. Large user base.

Social Media 84

Social Media Work Management Marketing Management Service 84

Navigate the Channel

JANUARY 8, 2024

Its capacity to captivate, engage and resonate with audiences has transformed the way brands connect with their target demographics. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns.

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Leave behind: Relying Exclusively on Demographic Segmentation. Relying exclusively on demographic and geographic factors to create customer email profiles doesn’t give marketers an accurate enough understanding of their audience. Two men in the same demographic: Male, 61+ years, with income over $1 million. CONTENT STRATEGY.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Demographics.

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

SocialPilot

FEBRUARY 11, 2024

Pinpoint influencers who consistently engage with the [specific age range] demographic in meaningful ways. Target influencers with a diverse and inclusive audience demographic, broadening reach. Need some fresh, viral ideas that’ll light up our feed. What’s working wonders on Instagram, TikTok, or YouTube?

Sales Management 88

Sales Management ROI Planning Work Management 88

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Advertisers need to be clear about why they are buying advertising on YouTube/Google. ” Take the YouTube Kids app that launched in 2015 for example. Move Ad Dollars.

Branding 64

Branding Brand Identity Youtube Enterprise Management 64

Buffer

JULY 5, 2022

While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food. The YouTuber never adds music or voice-overs, and rarely even talks in her videos. This is a great example of a newsletter that is hyper-focused on one topic.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Navigate the Channel

JUNE 19, 2023

Research on your followers includes not only demographics and geographics, but why they follow you. Initiate a Challenge or Contest You may have participated in a social media challenge yourself or know someone who’s always on top of whatever is fresh in the viral-challenge world, so you know the power of a challenge. We can help.)

Social Media 65

Social Media Media Curation Content 65

Metadata

JULY 21, 2022

From which promotions yield the greatest engagement to the demographics of your social media audience, you can use these insights to further refine your organic social strategy. Unique audience: Twitter has different demographics than many other popular platforms. The best platforms for paid social ads. Low cost: With a $.38

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

AUGUST 2, 2018

Facebook segments the options by demographics, interests, and behavior. Here’s a list of all the targeting options: Demographic Data. You can target people based on their location, demographics, interests, and behaviors. Demographics. Relationship Status. Education Level. Field of Study. Undergrad Years. Employers.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Optinmonster

DECEMBER 28, 2023

Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. You can do that organically by making your content go viral or by paying for social media ads. Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Prospecting: You’ll want to find blogs that target the same demographics as yours. These are great examples of tried and tested pre-launch marketing secrets.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

seo.co

OCTOBER 4, 2022

For this reason, it has been called “Snapchat meets YouTube” because you don’t need a lot of time to create something fun and shareable; just tap a record. If your goal is to reach more mature demographics who are on Facebook or Instagram then this platform will leave them untouched.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Find (or create) your own customer demographic, like UpWest. Tap into hidden or recently emerging customer demographics as well as micro-demographics.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Sprout Social

DECEMBER 14, 2022

The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. In October, they brought the viral #GothTarget to the metaverse via Meta Horizon Worlds to celebrate spooky season. Target held several metaverse activations in 2022.

Examples 109

Examples Branding Brand Identity Multi-Channel 109

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. Overall, researching target demographics and competitors can help you determine what type of market you’re going into and your growth potential. Remember, going viral can lead to sales. You don’t need to rent a storefront to get started.

Work Management 68

Work Management eCommerce Paid Search Agency Marketing Management 68

Digilant

FEBRUARY 16, 2023

Introducing TikTok: The Search Engine The platform rose to popularity as a social platform used to discover, interact and post short-form videos (many with the hopes of going viral). Now touting over 100 million monthly active users in the US, experts have recently noticed a pattern that shifts the platform’s primary use.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Valasys

SEPTEMBER 21, 2021

This is true for all demographics and audience profiles since people inherently trust other people’s recommendations more than they trust corporate marketing content. Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020.

Social Media 52

Social Media Examples Campaigns Media 52