Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Stats 139

Stats Planning Paid Search Agency User-Generated Content 139

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. With over 850 million users in over 200 countries, LinkedIn is a great platform for generating new leads.

Social Media 84

Social Media Work Management Marketing Management Service 84

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. SEO and SEM, data analytics, cross-channel consistency and user experience. Brands must maintain a consistent message and user experience across various platforms, ensuring a cohesive presence.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3 Within 24 hours, the posts racked up 2.9

Brand Identity 106

Brand Identity Branding Communities Viral Marketing 106

Optinmonster

MAY 27, 2020

Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing. And brands are able to reach targeted audiences using unique, user-centric promotions. As a result, the users on each platform are made up of different demographics. Key demographics include: Age.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Tomorrow People

OCTOBER 24, 2017

Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Using this data, the site is configured to suit that individual user and serves up personalised content. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion Internet users in the world. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Typically, a social media user engages with an average of 6.7 Typically, a social media user engages with an average of 6.7 Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. TikTok’s process works much the same way, where brand users and influencers have to switch over to a TikTok Pro account. Top territories. Sounds your followers listened to.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Leave behind: Relying Exclusively on Demographic Segmentation. Relying exclusively on demographic and geographic factors to create customer email profiles doesn’t give marketers an accurate enough understanding of their audience. Two men in the same demographic: Male, 61+ years, with income over $1 million. CONTENT STRATEGY.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

Onalytica B2B

NOVEMBER 12, 2018

Unlike B2B, B2C have an idea of the kinds of demographics they’re targeting their product to, but without the level of detail of B2B (i.e. A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

SocialPilot

FEBRUARY 11, 2024

Pinpoint influencers who consistently engage with the [specific age range] demographic in meaningful ways. Target influencers with a diverse and inclusive audience demographic, broadening reach. Need some fresh, viral ideas that’ll light up our feed. What’s working wonders on Instagram, TikTok, or YouTube?

Sales Management 87

Sales Management ROI Planning Work Management 87

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Navigate the Channel

JUNE 19, 2023

Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?) Discover effective strategies for generating engaging social media posts. Research on your followers includes not only demographics and geographics, but why they follow you. You are not alone. We can help.)

Social Media 65

Social Media Media Curation Content 65

Metadata

JULY 21, 2022

In short, paid social lets you deliver your ads to users who are most likely to click on them. Factor in that 26% of social media users say they’re inclined to buy brands they see advertised , and the value of making sure they’re seeing your brand (instead of your competitor) cannot be overstated. billion monthly active users and 1.93

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. Tik Tok has more daily average users than Twitter (600 million DAU).

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Hubspot

AUGUST 2, 2018

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. Lead generation. Picture Credit: WordStream. Their content has to be engaging. With almost 1.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JUNE 11, 2020

To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Social Media 137

Social Media Generation Media Lead Ranking 137

Sprout Social

DECEMBER 14, 2022

After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. Beyond concerts, users can snap selfies on a red carpet and play mini-games.

Examples 106

Examples Brand Identity Branding Multi-Channel 106

Digilant

FEBRUARY 16, 2023

Introducing TikTok: The Search Engine The platform rose to popularity as a social platform used to discover, interact and post short-form videos (many with the hopes of going viral). Now touting over 100 million monthly active users in the US, experts have recently noticed a pattern that shifts the platform’s primary use.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Valasys

SEPTEMBER 21, 2021

In translation, this means that most brands use a social media campaign strategy to convert users into customers or to deliver polls and surveys. Collect user-generated content and testimonials. User-generated content is the type of content that you can retrofit into other content types very easily.

Social Media 52

Social Media Examples Campaigns Media 52

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. Facebook alone generates over 2.5 More so for the businesses. What do you do with this data?

Social Media 52

Social Media Media Curation Demographics 52

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Find (or create) your own customer demographic, like UpWest. Tap into hidden or recently emerging customer demographics as well as micro-demographics.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Outgrow

OCTOBER 7, 2021

billion users on Instagram by 2023. . Interestingly, here’s a brand that takes user-generated content legit seriously. Take into account the demographics of their followers, especially if you are a local business and want to be relevant and establish an instant connection. It has close to 430 million monthly active users.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Sprout Social

JANUARY 9, 2017

billion monthly active users , Facebook is king of social media. But don’t forget your captions as the text could keep users engaged without needing sound. The network is not a place where users spend a ton of time on each post, which means quick engagements usually work the best. Jump to Twitter. Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. The number of social media users was forecasted to grow by 2.5% Digging into the demographics, we found that most of the growth has come from consumers aged 35 and older. million social media users by 2020.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Hubspot

JANUARY 26, 2023

billion social media users , which comprises about half the world’s population. You can start a YouTube channel and build social media accounts for free. Overall, researching target demographics and competitors can help you determine what type of market you’re going into and your growth potential. In 2021, there were over 4.26

Work Management 72

Work Management eCommerce Paid Search Agency Marketing Management 72

Brandwatch Marketing

OCTOBER 30, 2018

But that’s changing, and the driving force behind that change is one demographic: teens. The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. Stats show the future : 85% of teens use YouTube. Since the inception of the internet, English has been its de facto language.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Sprout Social

AUGUST 1, 2019

created and the number of users posting your content. Audience demographics, such as the age, gender and location of your fans. You’ll also see which demographic engages with your content the most. Audience demographics. In fact, 45% of people watch more than an hour of Facebook or YouTube videos a week.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Stevens & Tate

FEBRUARY 1, 2019

Gillette Takes a Social Stance And Goes Viral. 5 views on YouTube within three days. Army Implements New Recruitment Strategy For Generation Z. While marketers continually focus on the Millennial generation, a new generation has already begun to mature–Generation Z. Keep an Eye on Generation Alpha.

Trends 40

Trends Planning Mobile Advertising Paid Search Agency 40

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 91

Social Media Media Ideal Customer Profiles Lock-In 91

Vidyard

DECEMBER 14, 2015

Demographics – Knowing your audience is essential! Is your goal to make the next critically claimed indie romance film or the next viral half-time commercial? For instance, a demographic in their 30s or 40s won’t necessarily be plugged into today’s newest top 40 sounds. They hear and generate buzz on social media platforms.

Trends 50

Trends Video Marketing Lock-In Television marketing 50