The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. Where Consumers Watch Live Video.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. YouTube SEO. Write Engaging Titles.

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Brand Identity 106

Brand Identity Branding Communities Viral Marketing 106

Vidyard

OCTOBER 16, 2019

If you find the perfect background music for videos, you can amplify their reach and resonance with very little extra work. Here are 11 practical tips for choosing the right music for marketing videos. Decide What Role Music Will Play in Your Video. Some background music for videos is designed to provide a sub-perceptual lift.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!) Video content is inherently more engaging and visually appealing than text or static images. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. Want to know more about social media features?

Social Media 98

Social Media Features Media Curation 98

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Video views. This area shows you a bar graph of how many views your videos have gotten in the last 7 days. Video posts. Trending videos. Top territories.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. This demographic wields a significant, though currently indirect, influence on the market through several compelling factors. Their sheer demographic size underscores their importance to marketers.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Live streams.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Martech

FEBRUARY 6, 2024

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Follower demographics It’s important to dig into the actual followers of any given influencer you want to hire. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag.

Media 90

Media Viral Marketing Case Studies Youtube 90

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns.

Stats 139

Stats Planning Paid Search Agency User-Generated Content 139

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 114

Social Media Stats Ideal Customer Profiles Media 114

Onalytica B2B

NOVEMBER 12, 2018

Video content, which is often only regarded as being important for B2C, is also really beginning to make its way onto the B2B scene. Employees are creating more video content on LinkedIn talking about industry topics as thought leaders in their own right. Influencer targets for content amplification. Employee Advocacy in B2C.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Oktopost

SEPTEMBER 13, 2022

Doesn’t take long to create a tweet that can go viral. TikTok, the world’s fastest-growing social media platform , is a video-sharing app that allows users to share short-form videos. The majority of TikTok users are Gen Z, making it a great platform to reach out to this demographic. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Tomorrow People

OCTOBER 24, 2017

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. Taco Bell: Becoming a Broadcaster. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Add Annotations.

Education 40

Education Youtube Paid Search Agency Organization 40

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Even if you still aren't quite sure what TikTok is, you've probably seen a video meme on social media that was created and published in the app first. Demographics.

Stats 101

Stats Viral Marketing Startups Transparency 101

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Leave behind: Relying Exclusively on Demographic Segmentation. Relying exclusively on demographic and geographic factors to create customer email profiles doesn’t give marketers an accurate enough understanding of their audience. Two men in the same demographic: Male, 61+ years, with income over $1 million. CONTENT STRATEGY.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Navigate the Channel

JUNE 19, 2023

Research on your followers includes not only demographics and geographics, but why they follow you. Construct a content library, with examples of successful posts from the past for inspiration, and ready-to-post video, photos and text. Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links.

Social Media 65

Social Media Media Curation Content 65

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. TikTok is an app that has taken over the world in a relatively short time. What is TikTok?

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

SocialPilot

FEBRUARY 11, 2024

Pinpoint influencers who consistently engage with the [specific age range] demographic in meaningful ways. Target influencers with a diverse and inclusive audience demographic, broadening reach. Need some fresh, viral ideas that’ll light up our feed. What’s working wonders on Instagram, TikTok, or YouTube?

Sales Management 87

Sales Management ROI Planning Work Management 87

Metadata

JULY 21, 2022

From which promotions yield the greatest engagement to the demographics of your social media audience, you can use these insights to further refine your organic social strategy. Unique audience: Twitter has different demographics than many other popular platforms. And video is one of the most engaging types of content you can create.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Advertisers need to be clear about why they are buying advertising on YouTube/Google. ” Take the YouTube Kids app that launched in 2015 for example. Move Ad Dollars.

Brand Identity 64

Brand Identity Branding Youtube Enterprise Management 64

Buffer

JULY 5, 2022

While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food. The YouTuber never adds music or voice-overs, and rarely even talks in her videos.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Hubspot

AUGUST 2, 2018

Video views. After you choose your ad campaign’s objective, you’ll pick the type of ad you want to promote, which can be a link ad, image ad, video ad, carousel ad, slideshow ad, link ad, dynamic ad, collection ad, lead generation ad, and messenger ad. Facebook segments the options by demographics, interests, and behavior.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Vidyard

DECEMBER 14, 2015

Finding captivating, relevant and creative new music for your video is challenging. Demographics – Knowing your audience is essential! Is your goal to make the next critically claimed indie romance film or the next viral half-time commercial? Get some data to back up your hunch before you lock it down to video.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Digilant

FEBRUARY 16, 2023

While you may have thought this short-form video platform had reached its headline quota after news covering its metric rise of popularity, securing the title for the fastest-growing social platform of all time, or the back and forth about whether it would be shut down in the US.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Vidyard

APRIL 11, 2016

As a result, viewers are engaging with social video ads more than ever before and, according to data from comScore , 64% of consumers are more likely to buy products after watching videos. Here is a breakdown of these two platforms’ video ads, so you can supplement your inbound marketing efforts using social media successfully.

Facebook 50

Facebook Video Marketing Advertisements Advertising 50

Sprout Social

JULY 22, 2021

When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Observe trends and often share, participate in and consume viral content. Here are few more ways you can capture Gen Z’s attention: Invest in video content and challenges fronted by popular Gen Z influencers.

Social Media 137

Social Media Generation Media Lead Ranking 137

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. Overall, researching target demographics and competitors can help you determine what type of market you’re going into and your growth potential. Remember, going viral can lead to sales. Their TikTok videos show off the texture of the slime.

Work Management 72

Work Management eCommerce Paid Search Agency Marketing Management 72