Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. By categorizing subscribers, brands can easily send relatable emails to each type of user. Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

Spiralytics

MAY 30, 2024

million social media users as of January 2024, making up 73.4% Further highlighting this digital immersion, Statista reports that internet users in the Philippines spent an average of 8.52 Apart from the immediate family and friends, users can also choose to connect with others in the same area, and those with the same interests.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

Navigate the Channel

NOVEMBER 21, 2023

It allows you to widen the net and generate new followers, fans, clicks to your website, etc. You can consider many ways to set up target audiences for your paid social efforts, and the beauty of social media is each of the platforms has vast information about its users. How can I start my paid social efforts on Facebook?

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Why we care.

Advertising Agencies 88

Advertising Agencies Peer-to-peer API User-Generated Content 88

Marketing Insider Group

AUGUST 11, 2023

Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience. Different platforms cater to diverse demographics, so aligning your choice with your audience’s preferences ensures maximum impact.

Social Networks 165

Social Networks Business Work Management Social Media 165

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 108

Youtube Paid Content Promotion Advertising Channels 108

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Read next: Google is giving users greater control over what ads they see. Product feeds for a shoppable YouTube experience. No video ads?

Google 114

Google Lead Ranking Paid Search Agency Planning 114

Valasys

MAY 13, 2024

billion active social media users worldwide, platforms are vital for businesses to engage audiences, boost sales, and raise brand awareness. Businesses benefit from using AI-generated social media posts for efficiency, personalized content, variety, optimization, and cost-effectiveness.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Beyond the audience demographics, there are other attributes of podcasting as a channel that make it attractive for B2B: Time spent listening. Podcasts are very easy to create and launch. Full-funnel outcomes.

B2B 111

B2B Demand Generation Agencies RSS B2B Thought Leadership 111

Marketing Insider Group

JULY 11, 2023

These platforms have more users that are professional adults with spending power. YouTube is another place to target your key demographic by their interests. These users probably had to make a conscious effort to avoid Google. Plus, Bing users tend to be professionals. Don’t get too broad with your focus.

Paid Content 166

Paid Content Advertisements Advertising Paid Search Agency 166

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. The state of social media in 2021: demographics. 76% of users making from $30k to $49k. Global usage.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Velocity Partners

JANUARY 24, 2024

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. And users, like me, are only too happy to volunteer it. That means: People aren’t already voluntarily engaging with your brand: The value exchange for Spotify users is incredibly obvious. First-party data is the answer. Let’s get into it.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Content is organized into user-created boards called “subreddits,” which focus on particular topics. Demographics 63.6% What is Reddit?

Mobile Advertising 79

Mobile Advertising Social Media Aggregators Communities 79

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Finding the right influencers and communities Look for influencers whose followers match your core demographic. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 123

Convince & Convert

DECEMBER 13, 2023

As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way. Social media moves on fast, and your video content must keep up with its preferred formats and trends to avoid getting buried in the neverending scrolling of users’ Feeds.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Engage with User-Generated Content: Encourage your customers to share their experiences with your products or services on social media.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. billion global active users. 90 million US users. billion global active users. 47% of consumers follow brands on YouTube. Why you should be on YouTube.

Social Media 113

Social Media Stats Ideal Customer Profiles Media 113

ClearVoice

APRIL 5, 2024

Sixty-one percent of social media users say they interact with an influencer at least once daily, with another 35 percent saying they interact multiple times daily Influencers are already reaching your target audience, so the leads they generate for you are of higher quality What qualifies as an “influencer”? Identify your audience.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads. How do video ad views work?

Cost Per Thousand 93

Cost Per Thousand Advertisements Advertising Video Marketing 93

Top Rank Marketing

SEPTEMBER 1, 2023

social media users will use Meta’s Instagram platform during 2023, while a whopping 98 percent of creators have said that they will use Instagram, topping the list of sponsored content posting destinations, ahead of TikTok, Facebook, YouTube, and other platforms, according to newly-published survey results.

Paid Content 116

Paid Content B2B Marketing B2B Planning 116

Hubspot

JANUARY 30, 2024

Because this demographic is undergoing a massive boom. ? Africa is the Benjamin Button of population demographics. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Startup continent Africans are entrepreneurial and active users of tech.

Paid Search Agency 66

Paid Search Agency Startups Demographics Advertising Agencies 66

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

SocialPilot

JANUARY 14, 2024

LinkedIn Demographics Statistics LinkedIn has more than 875 million people hailing from 200 countries. It boasts of affluent demographics with 65 million decision-makers and 10 million C-level executives. of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

The Marketing Blender

MARCH 22, 2024

Go deeper than demographics and even firmographics. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. They often listen to podcasts or YouTube videos. Today, it’s popular to use AI to generate content. It’s worth the time to learn.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Spiralytics

APRIL 12, 2023

billion monthly active users as of 2023. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. Pinterest Pinterest is a visual bookmarking site that allows users to share images across the internet. billion users in 2023. billion users in 2023.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

Stevens & Tate

JULY 3, 2023

Noteworthy Marketing News Peloton to relaunch brand as company continues to struggle Peloton aims to reposition its brand to appeal to a wider demographic. While the brand is known for its at home bike services, the company looks to re-shift the brands image to be more welcoming to new users.

Trends 69

Trends Planning Paid Search Agency Youtube 69

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. SEO and SEM, data analytics, cross-channel consistency and user experience. Brands must maintain a consistent message and user experience across various platforms, ensuring a cohesive presence.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. With over 850 million users in over 200 countries, LinkedIn is a great platform for generating new leads.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Stats 138

Stats Planning Paid Search Agency User-Generated Content 138