KoMarketing Associates

NOVEMBER 5, 2018

Lotame published “The State of Audience Data Research Report” and found that when purchasing demographic data, accuracy is “very important” to the majority (84 percent) of marketers. However, only 20 percent are “very confident” in the data accuracy of their purchased data.

Buy 145

Buy Personalization Brand Identity Branding 145

KoMarketing Associates

JANUARY 24, 2019

Lotame published “The State of Audience Data Research Report” and discovered that when purchasing demographic data, accuracy is “very important” to the majority (84 percent) of marketers. As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources.

Customer Surveys 143

Customer Surveys Analytics Work Management Barriers 143

KoMarketing Associates

OCTOBER 15, 2019

With LinkedIn advertising, marketers are able to see the demographics of the users that are seeing and interacting with their campaigns. This is a feature within LinkedIn called Website Demographics , where marketers can monitor the job titles, employers or companies, and industries of those interacting with their ads.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

FEBRUARY 20, 2019

Lotame published “The State of Audience Data Research Report” and discovered that when it comes to purchasing demographic data, accuracy is “very important” to the majority (84 percent) of marketers. However, only 20 percent are “very confident” in the data accuracy of their purchased data. About 68 percent are only “somewhat confident.”.

Marketing Report 130

Marketing Report Statistics Demographics Analytics 130

KoMarketing Associates

FEBRUARY 7, 2017

Remember, different social channels resonate with different demographics. Every brand should appraise the demographics of its target audience and focus marketing efforts toward the social channels where they spend time. If your product is for women, Pinterest could be a good way to go. Do you see this changing in 2017?

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

OCTOBER 12, 2022

I suggest starting with the Templates tab under Suggested Audiences, which allows you to segment users by demographics, technology, or acquisition. From the main dashboard, select the configure icon at the bottom of the left sidebar (highlighted blue in the screenshot below), then select audiences. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

OCTOBER 21, 2020

LinkedIn offers demographic data which illustrates who is interacting with your ads. If leads are coming in slower than anticipated, particularly when you have a good CTR and low CPC, take a look at your lead gen form and simplify if possible. Evaluate LinkedIn Lead Quality.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

KoMarketing Associates

APRIL 24, 2018

Consumers are more than just their demographics suggest, and are most receptive to ads that are relevant to them and their interests so behavioral targeting done right can go a long way. How can marketers improve their online targeting efforts? Personalization is key.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

DECEMBER 5, 2017

Facebook and Instagram are both strong options because of their high engagement rates, robust targeting options, and popularity with younger demographics. But in order to effectively use social media and move the needle, brands need to focus on the right channels and invest money into these platforms. What are you focusing on for 2018?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 16, 2014

The only caveat to consider in this data involves the age demographic for the 500+ respondents. For example, if feedback specific to print publication preference skewed more heavily to the older range of respondents, it might make sense to consider age demographic of your specific buying audience, and how that could relate.

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

JANUARY 17, 2017

For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics. However, among all the mobile ad options, social media remains the most effective in spurring user action. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

KoMarketing Associates

MARCH 21, 2017

Additionally, the report offered demographic data on the Weibo Enterprise Account audience. The industries with the fastest growth in followers are IT, fashion/cosmetics, and life services (i.e. utilities, markets, etc.), the data shows. The majority (63.4 percent) of enterprise account followers are male and most are Millennials; only 22.8

Business 125

Business Social Media Internet Marketing Demographics 125

KoMarketing Associates

FEBRUARY 16, 2017

Identify Demographics. Most promoted content websites will allow you to set demographics for your content before or during your campaign launch. Last but not least, be sure to add a clear call to action (CTA) within your content. Ask yourself, “What do I want the visitor to do once they’ve consumed this?”.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

KoMarketing Associates

JANUARY 21, 2020

This includes segmenting audiences into different categories based on demographics, seniority, industry, job title, and more. . Audience Segmentation. As you build out your paid social media strategy for 2020, hone in on customization.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

DECEMBER 11, 2018

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. So how can B2B marketers begin to target Generation Z? More Social Media Engagement.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JUNE 4, 2019

Demographics. If Facebook is the right platform to achieve goals, the next step is to determine how to utilize their targeting options to optimize results. Facebook offers a variety targeting options in order to make sure the right audience sees the right ad. Facebook audience targeting options include: Location.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

APRIL 23, 2019

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. Not every organization, especially for B2B, should be on all available social media platforms.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MAY 24, 2017

Today, I will be focusing on “ Boost Posts, ” a type of Facebook Advertising that allows companies to choose a post and have it distributed in the News Feed to anyone they want, based on interests, demographics, etc. While this may seem like a simple concept, there are certainly challenges.

Facebook 172

Facebook Tips Advertisements Advertising 172

KoMarketing Associates

JUNE 7, 2016

B2C marketers have traditionally been good at customer demographics and segmentation strategies. “The RSG survey results show that MarTech adoption and maturity curves are somewhat similar for B2B and B2C marketers. However, their focus areas are very different. Now, they want to move the need on personalization at scale.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

KoMarketing Associates

NOVEMBER 8, 2016

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). Audience Insight Report.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

AUGUST 15, 2013

In addition to demographic data associated with page following, B2B marketers have access to: 1.) Demographic data on your following, including interests, location, and popular profiles your following also follows (which you may not yet). Page and individual post level metrics on engagement and network visibility.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 14, 2019

Why waste money on a strategy that won’t work on such a huge demographic? Marketers are going to realize that offers/promotions don’t influence the younger generations as much.

Business 122

Business Statistics Social Media User-Generated Content 122

KoMarketing Associates

JANUARY 7, 2013

User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. The Original Link Management Need. Social media profiles and networks associated to these profiles.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

APRIL 30, 2019

Demographics : Identify the target job title, age range, experience, and decision-making power of your target personas. As you embark on this process, consider including the following points: Target Market : Outline your ideal company profile. Think about annual spend, industries, size, etc.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

OCTOBER 6, 2015

Demographics Pro. It seems as if I leave every conference with at least one new tool to add to my list, and this conference was no different. Here are some of the tools that were mentioned: URLProfiler. FullContact. Keyword.io. Social Crawlytics. Screaming Frog. Content Audit for WordPress. BuzzStream. FollowerWonk.

SERP 120

SERP Conference SEO Demographics 120

KoMarketing Associates

APRIL 30, 2012

Quantcast Metrics (Traffic, Rank, Demographic Information). Traffic and demographic reports provided by site owner. I recommend understanding the factors involved in SEO scoring, at least at a high level, for both Open Site Explorer and Majestic SEO, or whatever commercial / free link building tool used to measure link importance.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JANUARY 26, 2016

Go Beyond Demographics. While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. If you are an international company, understanding audience demographics for each social platform is even more important. Global vs. Local.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

NOVEMBER 19, 2015

The Small Business Association lists plenty of ways to tap into demographic information at the federal and state level, as well as economic indicators that may prove useful in your overall planning. Knowledge of what people are looking for can be part of the mix that informs your company’s next decisions.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits , 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

JANUARY 29, 2019

Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs. Here are some networks (and tactics) to consider: Facebook Targeted Audiences : Utilize Facebook’s pixel to set up an ad campaign that serves your content to anybody who’s visited (or completed a specific action on) your website.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

MAY 7, 2015

And lastly, Google Analytics advanced segment functionality is another option for developing unique views on site performance, based on content types, demographics, and almost all facets of criteria traditionally found in Google Analytics. Advanced Segments.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

APRIL 22, 2015

Today, I will be focusing on “ Boost Posts, ” a type of Facebook Advertising that allows companies to choose a post and have it distributed in the News Feed to anyone they want, based on interests, demographics, etc. While this may seem like a simple concept, there are certainly challenges.

Facebook 120

Facebook Tips High Quality Lead Paid Search Agency 120

KoMarketing Associates

AUGUST 11, 2016

In the case of Pokémon Go, the ideal audience for the game is millennials; the original game was popular when the audience was young so it is natural that the new game’s release would attract the 20 to 30 year old demographic. This should take the form of relevant keywords and ad copy that will correctly portray your product offering.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

Search Console (Webmaster Tools) – This allows for Organic search query data from Google’s Search Analytics report in Search Console to become available in GA.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

Search Console (Webmaster Tools) – This allows for Organic search query data from Google’s Search Analytics report in Search Console to become available in GA.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0