Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn. So why wait?

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Here are some of the highlights from our chat with Mark (but read on for the deep-dive into Procurify’s story): The Challenge: Increase Awareness & Schedule More Targeted Demos. We’ve expanded our teams.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Marketing Insider Group

DECEMBER 18, 2023

Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Sharethrough? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. YouTube has more than 2.5 Sponsored Instagram videos get 3x as many comments as sponsored photos Source: Instagram And, social media videos in general get 48% more views.

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Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Despite the immense value of creator content, this invaluable content is gatekept within the parameters of social media platforms for the most part.

Barriers 127

Barriers Brand Identity Branding Content 127

Webbiquity

JUNE 20, 2023

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Rain: The Growth Agency

JUNE 10, 2021

Jennifer Eenigenburg, VP, Digital Media Director. The Newfronts built on a lot of the themes we saw last year, with more advanced offerings being developed as consumers continue to move to digital channels for their media. To read the full recap, and the rest of Media Impact Report #26, Click Here.

Advertising Agencies 52

Advertising Agencies Media Amazon Mobile Advertising 52

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users. social media accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

NOVEMBER 7, 2019

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. Are you a social media or marketing agency? Sprout Social is a dashboard platform that's focused entirely on social media teams. Image Source.

Budget Programs 98

Budget Programs Social Media Tools Enterprise Management 98

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

AUGUST 24, 2022

More than 75% of buyers expect the role of social media in B2B sales to increase over the next five years. Nearly 60% say they’ve already made a purchase following a metaverse or augmented reality demo. . The social media they’re referring to isn’t one dedicated to business. YouTube (48%). B2B buyers want B2C experiences.

B2B 120

B2B B2B Sales Training B2B Marketing 120

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. It integrates with YouTube, Vimeo, and popular videoconferencing applications.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). This is followed by demos (52 percent) and social media videos (51 percent). Marketing Video Content on Social Media.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

KoMarketing Associates

NOVEMBER 15, 2017

This is followed by demos (59 percent) and explainer videos (54 percent). Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. The most common type of video created by marketers is for products (63 percent).

ROI 182

ROI Video Marketing Content Landing Pages 182

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai And why not? has launched.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

Magisto

MAY 22, 2019

Enter: Our new collection of social media editing styles. As a Magisto Business user you can now choose from: Story, Posh, Facebook, App Demo, Selfie, and YouTube to promote your business. Upload your Media: 3. Go ahead…I’m listening…. See examples below: Tell me More! Select Create a video: 2.

Social Media 75

Social Media First-Mover Advantage Media Work Management 75

FunnelEnvy

DECEMBER 26, 2023

Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. In fact, on Instagram Reels have the highest reach of all media types on the platform.

Buy 118

Buy Video Marketing Template Bandwidth 118

Zoominfo

JUNE 19, 2018

Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. If your business offers many different products and services, you can host several live demos throughout the year, with each video focused on a specific product.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. A good example of an acquisition channel is social media.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Adobe Experience Cloud Blog

DECEMBER 29, 2015

” Sales demos are like shows, with salespeople as the main cast. And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube. You can use this same principle in your demos to great effect. Are you mastering the sales demo?

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Some key ways to improve both include: Removing barriers to UX, like code bloat (needlessly long code in a website’s programming) and large media assets that slow page load time.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Biznology

AUGUST 2, 2019

Don’t let the subject matter expert drive the demo. For a screencast that lets the viewer know you value their attention, you need to pay attention to the screen resolution, microphone, visible menus and tabs — and several other demo production issues you don’t normally think about. Share excerpts in social media.

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Screencast Video Marketing Practices Best Practices 116