The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Plan Ahead. Plan Ahead. We put a plan in place to encourage booth traffic and it worked! I call it the trade show triad. Be Flexible. Geofencing Works.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Navigate the Channel

JANUARY 16, 2018

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs. Marketing Materials = 5 percent.

Trade Show 84

Trade Show Budget Programs Allocation Tips 84

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Any response (e.g.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI RFP Work Management 120

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Then, add to those with live tweets as often as possible during the show. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools. It did for me.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SmartBug Media

DECEMBER 22, 2020

Demo Requests. At one of my previous companies, we offered a free demo version of the software that prospects could download and use free of charge for two weeks. If you were limited to the standard HubSpot objects, you would implement something like the following on your Contact records: Demo Request Date. Demo Software Key.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Jifflenow

AUGUST 29, 2022

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. With that in mind, let’s discuss the fundamentals of an email marketing database.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. Set Your Trade Show Marketing Goals. Trade shows are no different.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. You want an omnichannel approach before, during, and after the trade show.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Hubspot

JULY 13, 2011

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Trade Show 28

Trade Show Social Media Media Buzz 28

SpotMe Blog

JULY 25, 2021

Most events have had to pivot toward a virtual-only model since last March, and despite the unexpected change of plans, many experienced great success. . It takes some extra planning and the right event technology to do the same in the virtual space. Trade shows. Marketing and sales events. Training seminars.

Examples 111

Examples Enterprise Management Work Management Conference 111

Jifflenow

JANUARY 9, 2020

This gives rise to a serious challenge while planning schedules, namely conveying changes and updates with other stakeholders. Events, trade shows, briefing centers are a hive of information. According to a study by Kissmetrics, approximately 82% of marketers at events cannot measure or draw insights from strategic meetings.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Trade Show 52

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. Start with a plan!

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Heinz Marketing

MARCH 8, 2022

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. What is the value of the Metaverse for B2B Marketers? When the rise of the “internet” and “cyberspace” occurred, B2B marketers were laggards in adopting these digital platforms and struggled to get involved like B2C marketers did. You’re not alone.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Marketing B2B Planning 59

Golden Spiral

JANUARY 27, 2022

Account-based marketing can be a great marketing tactic for HealthTech companies, but only when you integrate it into your comprehensive marketing strategy. 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. What is Account-Based Marketing? Think About This.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? What is Demand Generation? You aren’t the only one to think so.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

BDB

APRIL 3, 2024

As well as helping to build face-to-face relationships and advertise your brand in a forum full of potential buyers, it can create a memorable, meaningful experience – especially when it aligns with and reflects your brand’s marketing strategy and objectives.

Brand Identity 26

Brand Identity Branding Dwell Lead Capture 26

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

KEO Marketing

OCTOBER 4, 2016

In KEO Marketing’s Marketer’s Guide “ 5 Critical Steps for Planning Your 2017 Marketing Budget ”, we talk about three marketing strategies that a company can pursue; lean, target or stretch. When that happens significantly more marketing is needed and budgeting needs to reflect that increase.

Allocation 76

Allocation Marketing Budget Creation Planning Paid Search Agency 76

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Conversica + SummitSync = Event Marketer Heaven. In this way, AI can improve your post-trade-show communications through persistent follow-up, and enriched lead data. By Stacy Milman. No Lead Left Behind.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

PureB2B

MAY 30, 2022

Generating high-quality leads is the biggest challenge for B2B marketers, and converting those leads into customers is the second biggest. Our data is GDPR compliant, and a secret weapon for B2B marketers looking to scale their email outreach and see great results. Their budget (on a demo sign-up form). Their business email.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Sales Management 62

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? marketing touches (demo, phone calls, online chats, email, etc.), and marketing content (white papers, customer testimonials, thought leadership articles).

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Delivering an on-stage product launch or demo. Boost the visibility of your company or product launch.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48