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The Role of AI in B2B Marketing

Binary Demand

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In AI and B2B marketing , the goal is securing sales. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

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7 steps to make sure you’re getting everything from your marketing software

Martech

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Many vendors offer free demos or trials.

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Changes To The Modern Buyer’s Journey: A Q&A with Caitlin Clark-Zigmond

PathFactory

I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). Using tools that provide AI-driven content insights and visibility into sales and marketing touchpoints is the real indicator that your go-to-market team is truly aligned.”.

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Being Prepared in a Marketing Automation Demo: Finding a Partner

Lead Liaison

This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Request a Demo!

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11 Strategies to Level up Your Sales Game

Salesforce Marketing Cloud

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. Shifting your focus to offering value and solutions is the way forward. But not always.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. Online Training.

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Why We Killed Customer Success at Metadata

Metadata

Since customers moved from buying perpetual licenses to buying subscription a couple of decades back, it is now on us, the SaaS companies, to ensure our customers use the software in the most effective way to generate clear roi, and ultimately – revenue. Sales engineering and enablement. I just celebrated my 6 year anniversary.