KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Sales Qualified Leads 356

Sales Qualified Leads Lead Scoring Lead Ranking Leads 356

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Someone would conduct a Google search for purchasing software, they’d go into a landing page, and they’d book a demo.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Here are brands using educational content to engage customers. OKEx also offers demo trading for traders who wish to test what cryptocurrency trading is like. General Electric.

Education 92

Education Brand Identity Branding Marketing Management 92

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. That’s why your business needs demo videos. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Act-On

APRIL 29, 2024

Lead nurturing means continually engaging with a would-be customer over time, sharing content and messages that educate and inform them about topics related to your products or services. Lead scoring tools: Lead nurturing Marketing automation uses segmentation to execute lead nurturing programs at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Watch/Book Demo. Then, it’s all about making it as strong as possible. Learn More.

Lead Generation 358

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 358

Vidyard

SEPTEMBER 25, 2015

This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. They don’t have to have any real imagery of your product or service to be valuable.

Top of Funnel 109

Top of Funnel Video Marketing Effectiveness Youtube 109

Act-On

FEBRUARY 16, 2024

Imagine a known prospect visiting your product page but not performing the desired action. Here’s a few ideas: Segmented product recommendations. As you work to nurture leads, consider asking for input about your products or services. You can now use that feedback during product iteration and updates. Ask for feedback.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 301

Statistics Video Marketing High Quality Lead Stats 301

Outgrow

DECEMBER 26, 2019

Why App Demos Should Be More Interactive. So how can you expect people to ever learn how to use your product, website or application if they lack focus? So how can you expect people to ever learn how to use your product, website or application if they lack focus? What Are App Demos?

Outgrow 40

Outgrow Enterprise Management SME Work Management 40

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Give them access to penny-perfect pricing so they can order and price products competitively. Unfortunately, many consumer goods (CG) brands suffer such losses, even though the industry spends $200 billion each year to promote products in stores. Unlock productivity and empower your field teams with retail execution.

Merchandising 97

Merchandising Product Work Management Pricing 97

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. A product-led approach is holistic. Not quite.

Product 106

Product Top of Funnel Sales Qualified Leads Churn Rate 106

LeanData

APRIL 22, 2021

Sales development representatives (SDRs) perform the prospecting part of sales processes, setting up meetings and demos, qualifying leads, and identifying sales opportunities. Best practice in responding to inbound demo requests is five minutes or less. . Managing productivity with SLAs. That answers the question, “So, what?”

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. These videos focus on educating, informing, and guiding the audience throughout their decision-making process.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Conductor

JANUARY 6, 2022

For a majority of marketing leaders, the top SEO priorities for 2022 are building more effective collaboration between SEOs and other team members and driving team productivity with faster time to implementation. These reasons and more led us to develop another robust set of innovative and compelling product feature updates to Conductor.

Product 98

Product Enterprise Management Template Keywords 98

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.”

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Biznology

JUNE 23, 2021

Much lower production costs. As to virtual events strategy , the Forrester study suggests that marketers should revise their thinking to “focus on creating reusable marketing assets and a personalized, educational CX.”. You can start creating new marketing videos and demos with segments that are easy to excerpt.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

Education 120

Education Tactics B2B Marketing Practices 120

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Automated emails encourage leads to move from the product research phase into the buying cycle. Craft educational content for each of those stages. How Do You Set up Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 97

Enterprise Management Product Ideal Customer Profiles Work Management 97

Webbiquity

APRIL 18, 2024

Automation allows for a series of touchpoints, from educational emails to targeted offers. For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Product reviews.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Zoominfo

MARCH 17, 2021

SEO builds visibility for your website and awareness for your product or service. To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). More traffic means a greater likelihood of conversion, and possibly a sale.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

The Mx Group

SEPTEMBER 20, 2018

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Buyers may need your products, but they don’t necessarily get excited about them. Product selectors and configurators. Assessments. Simulators.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

Only B2B

MARCH 20, 2024

They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Visiting specific product pages on your website. Qualifying HQLs often involves: Engaging with sales reps during demos or consultations. Attending webinars or events. Signing up for your email list.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

The Point

JULY 27, 2016

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. So yes, by all means offer demos, free trials and late stage content to ensure that prospects who ARE in a “buying mode” find, and engage with, your company. appeared first on The Point.

Demand Generation Agencies 100

Demand Generation Agencies Buy Product Demand Generation 100

Top Rank Marketing

MARCH 25, 2024

The 95-5 rule tells us that within any given B2B product category, only 5% of buyers are in-market and actively searching for a solution. Focus on educational B2B SEO content and deliver value. Because B2B purchases are so complex, there is ample room for education, and information is flowing at all times.

Top of Funnel 122

Top of Funnel SEO Long Tail Marketing B2B 122

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

TrustRadius Marketing

APRIL 18, 2019

This can be to stop drinking and driving, to vote for a certain politician, or to buy a specific product. One is about appealing to emotion, while the other is about education. Persuasive advertising aims to convince its audience of a certain belief that leads to action — often buying products. What is Persuasive Advertising.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Vidyard

JUNE 28, 2017

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product? Video’s a great way to do this.

Video Marketing 74

Video Marketing Product Open Rate Click Rate 74