Remove category paid-search
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2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. ” Investments in both organic (SEO) and paid search are vital. Trials: Free trials, freemium pricing models, and self-guided demos are useful.

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The Risks of Over-Reliance on Late-Stage Content

The Point

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Another channel where a healthy content mix is vital is paid search (SEM).

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Consumer comments have (often far) more weight than paid ads. A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Better Facebook Page ratings boost search rankings. Uncertainty.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Paid advertising is somewhat of a dinosaur.

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Meeting the Needs of the Self-Serve B2B Buyer

The Point

As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. In 12 months, TrustRadius saw drops in usage for almost all (five of six) categories of vendor content, while use of analyst reports took a big jump during the same period.

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

Case in point: Stories made up 45 percent of the paid ad spend on Instagram in 2019. . percent of a page’s total “likes” as of 2019, meaning paid advertising is critical to further your reach. Here are two key pieces to keep in mind when building out your paid strategy this year: . Customize Your Social Media Advertising.