Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

The Point

AUGUST 17, 2010

Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Direct mail is tangible, personal, and gives you a measure of creative license that’s increasingly difficult with email, where even minor graphics can be a sure-fire trigger for spam filters.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). What is our win rate for all marketing engagements?

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content.

Webinar Metrics 116

Webinar Metrics Forrester Top of Funnel Research 116

Marketing Insider Group

JULY 24, 2017

Social media is no longer just a fun, helpful supplement to a marketing mix. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. For many companies, it has become the primary vehicle for customer engagement.

Social Media 172

Social Media Lead Generation B2B Sales Sales Leads 172

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Crimson Marketing

JUNE 7, 2013

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.” This issue dominates every conversation the VP of Marketing has with the VP of Sales. . However, an exclusive focus on leads is a mistake.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

PathFactory

JANUARY 3, 2020

. “With the availability of technology that better captures and measures prospect engagement, and enhanced automation capabilities to identify patterns and trends across that data, we’ll begin to see a shift away from ‘lead generation’ and towards what I’ve been calling ‘account generation’. ” Ari Echt, Director of ABM at Invoca.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. After implementing a transformation program, ANNUITAS’ clients see a 4–10x improvement in lead-to-revenue conversion.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Smashmouth Marketing

JULY 28, 2009

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. Some key points to consider.

Marketing Mix 100

Marketing Mix Cold Calling SEM Lead Gen 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketing spend is much more efficient.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

B2B Marketing Directions

DECEMBER 3, 2023

For the past several years, marketers have been increasingly focused on measuring the performance of their activities and programs, and many marketing leaders now use performance data to allocate budgets and make marketing mix decisions. Overall, this has been a positive development.

Allocation 70

Allocation Budget Programs Lead Scoring Lead Ranking 70

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Launch Marketing

JUNE 16, 2021

This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix. It is a best practice that upon completion of your live webinar to have it available on-demand. From ON24’s research, it concluded that 43% of all attendees only watch on-demand webinars.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? The experts balance Inbound Marketing with Outbound Marketing. Tags: poll outbound inbound demand marketing linkedin sales.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

The Point

NOVEMBER 15, 2022

We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. Curious as to your opinion?”.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. In terms of share, CTV maintains its lead over other video platforms, holding at 35%. CTV impressions and share.

Paid Search Agency 130

Paid Search Agency Ads Mobile Advertising CMO 130

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. How do you balance the need for quantity of leads vs quantity?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Martech

JULY 13, 2023

“The revenue growth attributed to Buy Now Pay Later is a preview of what we can expect in the months ahead, especially as we near the holiday shopping season,” said Vivek Pandya, lead analyst, Adobe Digital Insights. We saw a huge surge in traffic from this emerging media — making it a critical component of the marketing mix.”

eCommerce 81

eCommerce Pricing Price Amazon 81

NetLine

OCTOBER 30, 2023

Misalignment between sales and marketing. Siloed teams face multiple problems, like inaccurate lead scoring and missed opportunities on target accounts. For starters, diversifying your marketing mix to incorporate owned, earned, and paid channels can help ensure you have the right coverage for your marketing efforts.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

ViewPoint

MAY 20, 2016

Organizations targeting large enterprises are already familiar with the potential clients that exist in this saturated space, so it’s difficult for marketing to source new leads. Marketing spend as a percentage of revenue is often fairly small, usually less than 5 percent. Tier 3: SMB/Channel Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Brightedge

JANUARY 10, 2020

Use these points to elevate the understanding and position of SEO in the marketing mix. Your other marketing channels generate demand for people to query the search engine for products and services such as yours. If your website is not there to collect the demand you spent money creating, your competitors will collect it.

SEO 116

SEO Paid Search Agency Word of Mouth Marketing Mix 116

Biznology

NOVEMBER 27, 2018

With the early 2000s came a new national Competition Act in 2002, along with rapid globalization and demands from a growing middle class. The Indian economy has been fast restructuring , and market forces are changing interorganizational relationships. So B2B marketing is a young field, but one that is at an inflexion point.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech

JULY 18, 2023

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. In fact, this year ad-supported video-on-demand (AVOD) platforms are expected to see more than triple the growth in U.S. viewers than subscription streaming platforms.

Paid Search Agency 88

Paid Search Agency Paid Social Agency Funnel Advertising Advertising Funnels 88

sagefrog

FEBRUARY 7, 2024

Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. By automating routine tasks, brands are positioning themselves to be more agile and responsive.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Biznology

NOVEMBER 27, 2018

With the early 2000s came a new national Competition Act in 2002, along with rapid globalization and demands from a growing middle class. The Indian economy has been fast restructuring , and market forces are changing interorganizational relationships. So B2B marketing is a young field, but one that is at an inflexion point.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Binary Demand

APRIL 8, 2024

Alternatively, they may be leads within a target market, a practice known as audience segmentation or target market segmentation. The fundamental concept underlying market segmentation is the recognition that each market segment possesses unique needs and perceives the value of products and services in varying ways.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Vidyard

JUNE 30, 2017

Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

B2B Marketing Directions

DECEMBER 13, 2020

Research has shown that the highest level of marketing effectiveness is achieved when companies use both long-term ("brand building"} and short-term ("sales activation" or "demand generation") marketing programs. Recently, share of search has emerged as a promising metric for this leading indicator role.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98