SmartBug Media
SEPTEMBER 8, 2021
Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. Structured data is the tags in the code that tell search engines when a video is present on a page and what topics the video includes.
Bluetext
FEBRUARY 1, 2023
B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.
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Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. According to Doran, the company has found that the real key to success is guiding clients through successful execution of demand generation programs. Manticore relies on business partners for such consulting services.
Customer Experience Matrix
MARCH 25, 2009
Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. Today, this is accomplished by synchronizing data between demand generation and sales automation systems. But that is inherently complex.
Customer Experience Matrix
JUNE 2, 2009
InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. by Sage This is a crude sort of integration – the data is simply presented in a window on the screen, not actually loaded into the demand generation or sales automation database.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. This has more to do with the degree of personal selling (and after-sale service) than anything else.
Inbox Insight
JUNE 7, 2020
Customer acquisition cost (CAC) – how much does it cost, on average, to get a prospect to spend money on a product or service? Sales revenue – how much money have you generated through sales? Have a standard format for presenting the data each time, and have a continuous schedule in place for regular tracking activity.
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