Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Earlier marketers used to track open rates by collecting users’ information using invisible pixels.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. What’s causing that spike in bounce rates?

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Delivra

AUGUST 3, 2021

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. Do you have a deliverability problem?

Deliverability 52

Deliverability CAN-SPAM Opt-out Click Rate 52

ConvertKit

FEBRUARY 26, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. December 2019.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

ConvertKit

APRIL 26, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

MARCH 25, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

DealSignal

JULY 26, 2022

How Email Engagement Impacts Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. But, what is email engagement?

Deliverability 40

Deliverability CAN-SPAM Click Rate Open Rate 40

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability. list health.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Strive for a rate of 95% or higher. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Key metrics and KPIs Determining your email marketing campaign’s success starts with tracking crucial metrics and Key Performance Indicators (KPIs) , such as: Open rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust. Newsletters.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Webbiquity

APRIL 18, 2024

This includes measures such as open rates or click-through rates. For example, you might test two different subject lines to see which one leads to higher open rates. Another quick tip here is to make sure your email deliverability is good. Yes, it’s an ad.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Act-On

APRIL 26, 2024

In addition to dialing in on email deliverability best practices — like implementing authentication standards, optimizing for mobile, and promptly complying with unsubscribe requests — marketing leaders need to pay close attention to the reliability of common email metrics. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Binary Demand

APRIL 29, 2024

It’s crucial to ensure that the metrics for email marketing align with these objectives while closely monitoring deliverability and content performance. These may encompass revenue uplift, open rate uplift, and unsubscribe rate. Let’s begin by defining your key performance indicators (KPIs).

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech

MARCH 6, 2024

Further, a haphazard approach to frequency can annoy customers and turn them against the brand to the point where the brand could run into problems with deliverability and inbox access. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Which test won?

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing. Step One: Learn What to Look For.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Segmentation is Key. Here’s how to get started: Step 1: Tidy Up.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Chapter #2: Subject lines and open rates. 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

DealSignal

FEBRUARY 23, 2023

When analyzing your test results, it’s important to focus on the metrics that matter most for your business, such as open rates, click-through rates, and conversion rates. The key metrics to focus on include open rate, click-through rate, and conversion rate.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SendX

MARCH 30, 2020

An enviable bright metric in terms of deliverability and engagement. Bulk email combined with a surge in spam complaints will spoil your deliverability. Subject line: If the subject line is enticing and the reader will feel there is value inside this email, they will open it. What criteria would you use to call it effective?

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

An enviable bright metric in terms of deliverability and engagement. Bulk email combined with a surge in spam complaints will spoil your deliverability. Subject line If the subject line is enticing and the reader will feel there is value inside this email, they will open it. What criteria would you use to call it effective?

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

OCTOBER 26, 2022

Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). What Is Data Driven Marketing (And What It Is Not).

Deliverability 90

Deliverability Trigger Marketing Work Management Marketing Management 90

SalesIntel

FEBRUARY 9, 2024

Lower Email Deliverability: Low-quality B2B data often leads to higher bounce rates and lower email deliverability rates. Impact Email Open Rates: Inaccurate or irrelevant data can significantly impact email open rates. Here are some key factors to consider: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

FEBRUARY 9, 2024

Lower Email Deliverability: Low-quality B2B data often leads to higher bounce rates and lower email deliverability rates. Impact Email Open Rates: Inaccurate or irrelevant data can significantly impact email open rates. Here are some key factors to consider: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Use listening tools to monitor follower comments and to surface emerging trends and gather customer feedback. Boost open rates with these tips: Review deliverability best practices. What is your open rate? Refine your email strategy to up your holiday marketing game. What time of day are emails being read?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

ConvertKit

JULY 21, 2020

HEY takes a tough stance on open tracking pixels. Try ConvertKit's deliverability in action. In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need to know about the newest mailbox provider, Hey.com. Try ConvertKit's deliverability in action. Stay in touch.

Deliverability 52

Deliverability Opt-out Opinions Opt-in 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

With the ability to identify persona patterns, trends, and behaviors, marketers can deliver highly relevant and individualized content. This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

OCTOBER 4, 2023

Our email reporting template has space to share critical email analytics like: Deliverability rate Open rate Click-through rate Email quality score Unsubscribe rate Bounce rate Be sure to add any company-specific email reporting benchmarks, too.

Template 99

Template Budget Programs Click Rate Lead Scoring 99

Optinmonster

JANUARY 26, 2023

The more subscribers open and click on your emails, the better your deliverability is for everyone, so it’s worth trying to warm up those cold subscribers. These emails often have the highest open rates because customers want to know that their order has been received and when it’s shipping.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91