ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

FEBRUARY 26, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. December 2019.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do?

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

DealSignal

JULY 26, 2022

How Email Engagement Impacts Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Along with the other factors discussed in our previous article, email engagement can affect your email deliverability. But, what is email engagement?

Deliverability 40

Deliverability CAN-SPAM Click Rate Open Rate 40

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. We don’t spam.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Email revenue and profit.

Webinar Metrics 114

Webinar Metrics Deliverability CAN-SPAM Co-Registration 114

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. They offer valuable campaign data, including the volume and nature of email opens, click-through rates from emails to websites, and unsubscribe numbers. Nevertheless, setting KPIs and metrics can be a daunting task. That’s fantastic!

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Chapter #2: Subject lines and open rates. Chapter #4: Email volume and list growth.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Martech

MARCH 6, 2024

Here are three principles I developed over my decades in the email industry that should guide your frequency planning: Higher frequency can generate more revenue when done mindfully. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Which test won?

Click Rate 115

Click Rate Budget Programs Case Studies Open Rate 115

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust. Newsletters.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. You save money - because you can use any basic, affordable ESP to get the job done. What did you miss?

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. You save money - because you can use any basic, affordable ESP to get the job done. What did you miss?

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

distribion

APRIL 12, 2017

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Step One: Learn What to Look For. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Engagement, or how people interact with your campaigns, is critical in determining whether your messages land in the inbox or spam folder. Segmented marketing campaigns have considerably higher opens, clicks, and conversions compared to non-segmented campaigns.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

Open Rate 86

Open Rate Privacy Protection Marketing Management Click Rate 86

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

JangoMail

NOVEMBER 10, 2021

In this article, we will cover the most popular metrics you can track using JangoMail’s email marketing software and transactional email service. Below are the top metrics you can glean from JangoMail’s real-time reports: Delivery Status Delivery status helps you track the status of each message you send.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. How can AI be used for marketing? How do you harness this power effectively?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Litmus

OCTOBER 26, 2022

You can still upgrade your ticket to get access to all live and on-demand sessions ? . Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. When we get caught up in the lingo, it can be hard to effectively communicate needs in a way that will resonate with others.

Deliverability 94

Deliverability Trigger Marketing Work Management Marketing Management 94

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Can you imagine Santa navigating Christmas Eve without cookies fueling his mission? Partner with micro-influencers who align with your brand and can bring your products to new (and highly engaged) audiences. Use listening tools to monitor follower comments and to surface emerging trends and gather customer feedback.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Spam Complaint. Click Rate. Too many hard bounces can negatively impact your sender reputation with mailbox providers.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

The Point

NOVEMBER 25, 2013

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. I understand that the notion of prospects never even receiving one of your precious marketing messages can be frustrating. I really do. HTML design is another.

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! With that said, let’s take a look at some of the best email marketing tips that you can start using right now. Exit-intent is just one of many display rules you can use to precisely set the timing and triggers of your marketing campaigns. You don’t want that!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

ConvertKit

JULY 21, 2020

HEY takes a tough stance on open tracking pixels. Try ConvertKit's deliverability in action. In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need to know about the newest mailbox provider, Hey.com. HEY places important messages in the imbox — and that isn’t a typo.

Deliverability 52

Deliverability Opt-out Opinions Opt-in 52

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. of all emails either don’t reach the user’s inbox or get trapped in the spam folder. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Hubspot

MAY 19, 2016

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. A tool with great features but a bad user experience can increase full adaptation time by an entire quarter. In other words, email marketing works if you work it! Reports and Analytics Dashboards.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Single Grain

MARCH 15, 2023

However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates. In this post, we’ll look at the fastest and easiest way to increase your email open rate.

Open Rate 52

Open Rate CAN-SPAM Click Rate Case Studies 52

Vidyard

NOVEMBER 11, 2020

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Or worse, they may mark your email as spam and send your deliverability rates plummeting. See how Vidyard can help your business grow with video.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168