Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Email campaign success metrics. Clicks and click-through rate.

Webinar Metrics 114

Webinar Metrics Deliverability CAN-SPAM Co-Registration 114

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. It makes sure your message has reached everyone who ever gave consent to get emails from you.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

DealSignal

FEBRUARY 23, 2023

To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #6: Deliverability and spam. billion people using email around the world in 2021 ( Statista/Radicati 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

distribion

APRIL 12, 2017

By the time you design your template, finish the copywriting, create beautiful images, test subject lines and send your email, the last thing you expect is that it wasn’t delivered. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. It makes sure your message has reached everyone who ever gave consent to get emails from you.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Engagement, or how people interact with your campaigns, is critical in determining whether your messages land in the inbox or spam folder. Segmentation is one of the most effective tactics to engage your email recipients. Segmentation is Key.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

OCTOBER 4, 2023

It’s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals.

Template 102

Template Budget Programs Click Rate Lead Scoring 102

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. Your business can also use AI to trigger targeted emails based on specific customer actions.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SalesIntel

FEBRUARY 9, 2024

Lower Email Deliverability: Low-quality B2B data often leads to higher bounce rates and lower email deliverability rates. Emails failing to reach their intended recipients due to outdated or inaccurate contact information directly affects sales revenue. Here are some key factors to consider: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

FEBRUARY 9, 2024

Lower Email Deliverability: Low-quality B2B data often leads to higher bounce rates and lower email deliverability rates. Emails failing to reach their intended recipients due to outdated or inaccurate contact information directly affects sales revenue. Here are some key factors to consider: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Sharpspring

JUNE 9, 2020

Plus, at the end of this post we’re including links to additional resources to help further your understanding of how to prevent poor email metrics as well as what steps can be taken when an email metric problem is identified to get you back on track. Key Email Metrics to Monitor: Hard Bounce. Click Rate. Soft Bounce.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

BenchmarkONE

JULY 8, 2021

Plus, once the emails start going out, you can track engagement and open rates to see how your communications are landing with your audience, as these tools are built right into your automation tech! Another great feature that’s built into your marketing automation is email contact list management. . Clean Up Your Lists.

Planning 90

Planning Tips Work Management Marketing Automation Services 90

Litmus

NOVEMBER 10, 2022

It’s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals.

Template 83

Template Budget Programs Click Rate Lead Scoring 83

The Point

NOVEMBER 25, 2013

And who amongst us hasn’t received a panicked message from a boss or board member or client who found the latest campaign buried in his/her spam folder? Moreover, if you are a slave to the “we must not trigger spam filters no matter what it takes” philosophy of email marketing, you may do more harm than good. I really do.

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100

JangoMail

NOVEMBER 10, 2021

Open Rate Open rate is the percentage of recipients who open your messages. Opens are tracked by placing an invisible 1×1 pixel image at the bottom of your emails. Your click rate is a metric that details even more so than open rates the level of engagement your recipients have with your message.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Porch Group Media

FEBRUARY 16, 2021

While email may have great potential, that doesn’t mean it is without its challenges. This was followed by poor email engagement (35%) and email deliverability challenges (30%). Other tactics were also on the decline including optimizing subject lines, performing A/B testing, and optimizing for email deliverability.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

SmartBug Media

NOVEMBER 17, 2020

From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams.

Marketo 98

Marketo Landing Pages Privacy Policies Click Rate 98

Convert

SEPTEMBER 30, 2020

In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. We will show you how to segment the data you collect, and a few examples of the types of campaigns you should be creating for a personalized customer journey.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Single Grain

MARCH 15, 2023

However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates. In this post, we’ll look at the fastest and easiest way to increase your email open rate.

Open Rate 52

Open Rate CAN-SPAM Click Rate Case Studies 52

Martech Advisor

DECEMBER 3, 2019

Audience segmentation radically increases the performance of email campaigns. Some tools even provide AI and ML enabled segmentations that study user behavior and preference in real-time to tweak/ course-correct email campaigns. Best Practices To Follow While Using An Email Marketing Software/ Tool.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

SalesIntel

APRIL 28, 2022

Do you have the right data and content for your email campaigns – Checked? . Email marketing success is determined by three primary factors: content, audience, and data health. The quality of the database utilized in your email marketing is referred to as data health.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Litmus

JANUARY 19, 2021

We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. The best free email marketing tools you can use to grow your business. Email marketing trends to watch in 2021. Every year, it seems there are new trends, features, and best practices for email marketers.

Budget Programs 137

Budget Programs Work Management Marketing Management Email Marketing 137

ConvertKit

APRIL 30, 2019

Your email marketing analytics give you a synopsis of how well your emails are performing by showing. How likely your audience is to engage with each email. What you can gather from each email campaign. Too many content creators treat their emails like a megaphone. Deliverability rate.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Your email marketing analytics will give you a synopsis of how well your emails are performing by showing. How likely your audience is to engage with each email. What you can gather from each email campaign. Too many content creators treat their emails like a megaphone. Deliverability rate.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Whale Pages

FEBRUARY 21, 2020

It’s an email we glady open and read through each day. We love opening these each day to see what other marketers are up to. This also helps us stay up to date on trends within the marketing industry and helps ensure we’re on top of things… always. However, we receive just as much digital gold.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Circle Studio

NOVEMBER 2, 2017

the conference attendee lists provided to exhibitors and sponsors) can often lead to a negative impact on your email sender reputation, deliverability issues and less than stellar results. For each segment, create email content that speaks directly to their interests and provides them with value. Click-through rate.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Litmus

DECEMBER 8, 2020

Jason Rodriguez: Delivering is brought to you by Litmus, the only platform trust by professionals to help you send email with confidence every time. Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster. Jason Rodriguez: Yeah, that makes sense.

Multi-Touch Attribution 83

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 83

Litmus

JUNE 12, 2023

Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox. Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. What is email deliverability?

Deliverability 69

Deliverability CAN-SPAM Opt-out Opt-in 69

Outbrain

JANUARY 16, 2019

So the question really is, are you harnessing the power of email? Whether you’re looking to integrate email into your marketing mix or refine your existing strategy, here are five brainy B2B email marketing tips to help you craft email campaigns that drive results. #1 2 Maintain a Clean Email List.

Email Marketing 38

Email Marketing B2B Marketing Tips Webinar Metrics 38

SendX

APRIL 22, 2021

Answering these and other similar questions will help you better plan your newsletter and build a foundation of success for your email campaign. Always Offer Value One thing you should always aim to provide in your emails is value. Part 3: Sending Your Email Newsletter 10. What is their place in the sales journey?

Newsletter 237

Newsletter Practices Best Practices Deliverability 237

Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96