ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Martech

MARCH 6, 2024

Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time. Are you in business to get more opens and clicks? Average click rate : The control won with a 16% uplift. Or to make money? Which test won?

Click Rate 112

Click Rate Budget Programs Case Studies Open Rate 112

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. In Delhi or in LA.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing. Step One: Learn What to Look For.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

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Social Media Email Marketing Social Marketing Marketing Budget 111

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. And because Apple’s caching servers will inflate the counts of total opens and make it very difficult to get an accurate open rate. Why keep opens in there? Didn’t make the live webinar?

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. Double Opt-In Double optin is the practice of sending an automated confirmation email that new subscribers have to click on to finish signing up for your list. Email marketing remains the most effective way to reach customers and leads across industries.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

ConvertKit

JULY 21, 2020

HEY takes a tough stance on open tracking pixels. Try ConvertKit's deliverability in action. In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need to know about the newest mailbox provider, Hey.com. HEY takes a tough stance on open tracking pixels. Stay in touch.

Deliverability 52

Deliverability Opt-out Opinions Opt-in 52

JangoMail

NOVEMBER 10, 2021

Open Rate Open rate is the percentage of recipients who open your messages. Opens are tracked by placing an invisible 1×1 pixel image at the bottom of your emails. If your recipient does not enable or download images in their email client, JangoMail is not able to track an “open”.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Sharpspring

JUNE 9, 2020

Click Rate. Pristine addresses commonly signal a lack of direct opt-in methods such as purchased, rented, or scraped data. Typo addresses indicate a lack of confirmed opt in or direct opt-in methods. Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean. Segment Your Audience.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Convert

SEPTEMBER 30, 2020

Get ready to boost your email open rates and click-through-rates! When a marketing email is personalized and targeted, businesses see above-average open rates and click-through-rates. Does it recommend a product or a service that you’ve shown interest in before? The answer is most likely – yes.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

ConvertKit

APRIL 30, 2019

You may be collecting email addresses on your website through opt-in forms and landing pages, but how well do you know the people who are signing up for your email list? Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? Why tracking email marketing metrics is important.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

You may be collecting email addresses on your website through opt-in forms and landing pages, but how well do you know the people who are signing up for your email list? Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? Why tracking email marketing metrics is important.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Outbound Engine

DECEMBER 12, 2019

So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining top-of-mind awareness, and instead opt for DIY marketing? Now consider this: 33 percent of consumers consider the subject line to be the deciding factor for whether or not they open an email. That’s huge!

Work Management 58

Work Management Marketing Management Marketing Automation Services Planning 58

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

Deliverability 69

Deliverability CAN-SPAM Opt-out Opt-in 69

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. According to Statista 2019, there are more than 5.6 In other words, email marketing works if you work it!

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

DotDigital

OCTOBER 5, 2021

During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods. Open rates. Remember that an “open” is actually just downloading a tracking pixel.

Deliverability 97

Deliverability Analytics Eye-Tracking Click Rate 97

BuzzSumo

MARCH 21, 2017

According to Boomerang, which looked at 250,000 emails, those with no spelling errors in the topic subject line received a 34% reply rate. Two common mistakes that will hurt your email marketing efforts are to write too much and to opt for longer words when you’re doing it. After that, though, response rates begin tumbling.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

SendX

APRIL 22, 2021

If you commit to this, your readers will always be eager to open your emails, read them, AND take action on them. Make It Easy to Unsubscribe The CAN-SPAM Act of 2003 states that commercial emails should all include a clear way for recipients to opt-out of emails in the future. Who are you writing the emails for? Tons of it!

Newsletter 237

Newsletter Practices Best Practices Deliverability 237

SmartBug Media

FEBRUARY 17, 2020

This is where managing email deliverability comes into play, and in this blog, we discuss how to improve it. Utilize Double Opt-In. This is what is known as a single opt-in system. The easiest way to prevent this from happening is to carefully grow your mailing list by introducing a double opt-in system.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Outbrain

JANUARY 16, 2019

In fact, 35% of recipients open an email simply based on the subject line. If you’ve noticed a downward trend in deliverability and open rates, chances are your email list could use a much-needed scrub. Generating $38 for every $1 spent, email ranks as one of the best channels for return on investment.

Email Marketing 38

Email Marketing B2B Marketing Tips Webinar Metrics 38

ClickDimensions

MAY 7, 2024

Improved Deliverability Imagine creating an amazing email, designed perfectly, aligned to customer expectations and ready to be sent out at the optimum time using AI analytics, just for it to then end up in your recipients Junk/Spam folder. Even your newsletters? All of that time and effort wasted.

Effectiveness 64

Effectiveness Deliverability CAN-SPAM Click Rate 64

SendX

FEBRUARY 16, 2021

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Researchers found out that 47% of users open emails based on the subject line - that’s why it’s crucial for marketing teams to test email content and choose the most appealing subject line.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Salesforce Marketing Cloud

OCTOBER 19, 2023

But there’s an underrated factor that also determines success : email deliverability. So if you want to avoid the spam filter, it’s time to take a step back and gain a better understanding of the three phases of email deliverability before you build your next campaign. Download the guide What are the phases of email deliverability?

Deliverability 111

Deliverability CAN-SPAM Domain Opt-out 111

Whale Pages

FEBRUARY 21, 2020

It’s an email we glady open and read through each day. We love opening these each day to see what other marketers are up to. This also helps us stay up to date on trends within the marketing industry and helps ensure we’re on top of things… always. For example we subscribe to the Indie Hackers email.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Statistics 248

Statistics Email Marketing Open Rate Marketing Automation Services 248

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Zoominfo

DECEMBER 20, 2019

XX email marketing trends you must know.” This email subject line from Sumo got a 64% open rate by teasing a new trend. This example from Opt-in Monster also teases with a little mystery. As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. People get so many emails.

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B2B CAN-SPAM Zoominfo Open Rate 243

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. A company’s email sender reputation is a key factor in the deliverability of campaigns. Double opt-in : After sign-up, send the person an email to confirm that the email provided is active and accurate.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

DECEMBER 20, 2019

XX email marketing trends you must know.” This email subject line from Sumo got a 64% open rate by teasing a new trend. This example from Opt-in Monster also teases with a little mystery 4. As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.” Offer new information.” “XX

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130