Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

DiscoverOrg

APRIL 20, 2017

SiriusDecisions’ brief, Value Proposition for Data Quality , helps marketers make a strong case for more sophisticated data offerings by communicating long-term ROI. Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

SmartBug Media

AUGUST 17, 2022

Is your company sending you with one sole purpose, or do you have deliverable requests from colleagues who aren’t able to attend? Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? INBOUND 2022 Goal: Learn.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Strive for a rate of 95% or higher. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Outreach 129

Outreach Email Marketing Optimization Lead Scoring 129

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? When measuring your email performance with B2B data, it’s best to avoid common challenges, such as poorly targeted audience data, outdated contact information, and unverified emails with high bounce rates. Email marketing is critical to driving new lead generation and revenue growth.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

KoMarketing Associates

JUNE 11, 2020

Chief Marketer published its “2020 B2B Marketing Outlook Survey,” and data suggested that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

B2B Digital Marketer

OCTOBER 14, 2021

We want them to open it and read it and act upon it. But recently, we’ve been seeing a decline in the click-through rates and the open rates of our emails. Why are these emails not being opened? What are these email deliverability myths and how can you truly get your email to your customer’s inbox?

Deliverability 52

Deliverability Click Rate B2B Sales Email Marketing 52

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. The average email unsubscribe rate across all industries is 0.26%. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

SmartBug Media

JULY 31, 2023

Is your company sending you with one sole purpose, or do you have deliverable requests from colleagues who aren’t able to attend? Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI?

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

DealSignal

MAY 22, 2024

They offer valuable tracking and analytics capabilities, providing insights into open rates, click-through rates, and response rates. This cost efficiency allows organizations to allocate resources more strategically, maximizing the ROI of their outreach efforts.

Outreach 52

Outreach Allocation Marketing & Strategy Peer-to-peer 52

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Conversions and conversion rate. What about the open rate?

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

SalesIntel

APRIL 28, 2022

You need a structured strategy and planning to ensure the ROI (return on investment) is there. Explore channels and options that can give you a good ROI for every marketing campaign you run. Before you can calculate your ROI, you must first define your goals. Do you know your goals – Checked?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Act-On

APRIL 26, 2024

In addition to dialing in on email deliverability best practices — like implementing authentication standards, optimizing for mobile, and promptly complying with unsubscribe requests — marketing leaders need to pay close attention to the reliability of common email metrics. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Tony Patti, VP Deliverability & Compliance, eDataSource.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Webbiquity

APRIL 18, 2024

This includes measures such as open rates or click-through rates. For example, you might test two different subject lines to see which one leads to higher open rates. Another quick tip here is to make sure your email deliverability is good. Yes, it’s an ad.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Webbiquity

SEPTEMBER 27, 2019

But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Deliverability. Image credit: Marketo.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SmartBug Media

JUNE 9, 2023

With all the effort and resources your team invests in email campaigns, at some point you have to decide whether to switch providers or continue to accept sub-par results and ROI. Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Chapter #7: Measurement and ROI. Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%. 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SendX

APRIL 26, 2021

Email list building is an essential task for any marketing team since email marketing has a potential ROI of 4200%. What is email deliverability? Email deliverability is the process that determines if your email will hit someone's inbox, or be sent straight to spam, never to be seen again. What does the CAN-SPAM Act say?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Return on investment (ROI). Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Revenue per email (RPE).

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

SendX

MAY 21, 2021

It is started to be used for lead scoring , training, and even calculating the ROI based on the past data analysis. The biggest advantage of Sendinblue is its SMTP service that increases its deliverability and ensures fast delivery of your emails. Track website activity and send autoresponders according to your subscribers’ behaviour.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. Don’t let anyone tell you otherwise. Set Lower Bounce Thresholds.

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Oktopost

APRIL 14, 2021

Given the ROI of 4400% , using a paid tool is totally worth it. Now, let us understand the limitations you will face as an email marketer: Low deliverability and open rates . ’ This ultimately translates to a situation where you can send messages to very few people only to encounter deliverability issues.

Marketing Management 108

Marketing Management Email Marketing Marketing Automation Services Deliverability 108

Navigate the Channel

JULY 18, 2023

Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail. This metric indicates the effectiveness of subject lines, sender reputation, and overall e-mail deliverability. What are key performance indicators (KPIs) in email marketing?

Product 65

Product Ad Building CTR Allocation 65

Litmus

FEBRUARY 8, 2024

Email ROI generates $36 for every $1 spent. The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

The Point

JANUARY 13, 2015

Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc. A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. Opens/Open Rate.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them. The importance of careful targeting is hard to overstate.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

SmartBug Media

JUNE 7, 2021

In fact, Litmus Research found that the ROI on email marketing is 38-to-1. To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

Navigate the Channel

JULY 12, 2023

Improvements to email strategies can yield better engagement and ROI. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SendX

MARCH 30, 2020

An enviable bright metric in terms of deliverability and engagement. Bulk email combined with a surge in spam complaints will spoil your deliverability. Subject line: If the subject line is enticing and the reader will feel there is value inside this email, they will open it. A good ESP will have delivery rate that is above 90%.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

An enviable bright metric in terms of deliverability and engagement. Bulk email combined with a surge in spam complaints will spoil your deliverability. Subject line If the subject line is enticing and the reader will feel there is value inside this email, they will open it. A good ESP will have delivery rate that is above 90%.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

OCTOBER 26, 2022

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.).

Deliverability 92

Deliverability Trigger Marketing Work Management Marketing Management 92