Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). And by day 30, only 3.3% of Android users and 3.2%

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Litmus

DECEMBER 19, 2023

Deliverability issues Did your email make it to the inbox in the first place? Deliverability issues often go overlooked because they’re not directly related to the content of the email (and let’s face it, deliverability can be a pretty tricky technical topic.) Make sure you’re optimizing every facet of your deliverability.

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Email Marketing Deliverability Paid Search Agency Display 91

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

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eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Segmentation is Key. Here’s how to get started: Step 1: Tidy Up. Test it out!

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Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

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Email Marketing Trends Privacy Protection Planning 118

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

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Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This can be executed as a “welcome” email.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. That doesn’t mean reaching people has gotten any easier.

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Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Subject Line.

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Heinz Marketing

SEPTEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. It provides a suite of tools and services that assist in improving the deliverability and appearance of marketing emails.

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Deliverability CAN-SPAM Email Marketing Validation 68

Biznology

DECEMBER 27, 2017

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Failing to use an email marketing system.

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SmartBug Media

JUNE 26, 2023

Optimize for mobile devices. More than half of all emails are opened on mobile devices, so make sure your email is optimized for mobile screens. Because every deliverable is industry- and message-dependent, you may occasionally be asked to design an email for long-form content, but this is definitely the exception.

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Click Rate Design Tips Urgency Marketing 98

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. SendX Trusted by 3000+ companies worldwide, SendX is an intuitive and affordable Email Marketing Software. HubSpot Free Email This email marketing software by HubSpot allows you to preview your emails in over 30 email clients.

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Tools CAN-SPAM Deliverability Paper 195

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. ” What does the email marketing audit checklist cover?

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Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. They help consumers discover things.

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Enterprise Management Digital Experience Platform Organization Marketing Management 96

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. So, sit back, relax, and prepare to unlock the secrets of excellence in brand marketing for your e-commerce efforts. Optimize for mobile—think responsive guru.

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Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email marketing return on investment (ROI).

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. Upload, download and manage your files in the mobile app using the same files tool as in the desktop browser. Enroll contacts in sequences (beta).

Enterprise Management 88

Enterprise Management Hubspot Paid Search Agency Work Management 88

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An enviable bright metric in terms of deliverability and engagement. The majority of people now check emails on their mobile devices. What did you miss?

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Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. Get MarTech’s Email Marketing Periodic Table.

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Email Marketing Deliverability Opt-out Content 140

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An enviable bright metric in terms of deliverability and engagement. The majority of people now check emails on their mobile devices. What did you miss?

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Blast Campaigns Practices Opt-out Best Practices 195

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? How to get Litmus’ Ultimate Email Marketing Checklist

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Deliverability CAN-SPAM Privacy Protection Churn Rate 100

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segments. What’s the best email marketing tool?

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Budget Programs Marketing Automation Services Enterprise Management Cost 90

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

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Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Martech

OCTOBER 31, 2023

Optimize for mobile. Test your email with deliverability tools. You should also make it a habit to monitor the deliverability and click-through rates on your confirmation emails. Dig deeper: Email marketing strategy: A marketer’s guide How do you know the customer hasn’t received your email? Avoid URL shorteners.

Work Management 101

Work Management Marketing Automation Services Marketing Management Deliverability 101

Navigate the Channel

AUGUST 23, 2023

The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. RELATED: Email Benchmarks for Building Product Marketers The Role of Sender Reputation Email providers assess sender reputation to determine whether an email is legitimate or potentially harmful.

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B2B CAN-SPAM Mobile Marketing Email Campaigns 65

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

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Marketing AI Email Marketing Practices B2B Marketing 62

SmartBug Media

JUNE 7, 2021

In fact, Litmus Research found that the ROI on email marketing is 38-to-1. Why wouldn’t you want to optimize your email marketing strategy? Before we jump into those suggestions, let’s start with the first and most important: deliverability. Ensure Optimal Deliverability. Optimize for Mobile.

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Click Rate Deliverability Open Rate Mobile Marketing 105

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing.

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Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

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Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

Salesforce Marketing Cloud

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

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sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. What Is Data Driven Marketing (And What It Is Not). Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. Email makes all of your marketing better.

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Deliverability Trigger Marketing Work Management Marketing Management 90

Heinz Marketing

JUNE 13, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. We recently adopted a tool at Heinz Marketing called Harvest for time tracking. If you check their status and see they’ve been heads down on an important deliverable for the last two hours, you’ll know whether or not they can be interrupted. Getting Started.

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Bandwidth Deliverability Pricing Price 122

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

JangoMail

APRIL 18, 2022

Check your email deliverability Email Deliverability Tools What’s email deliverability? To gain more in-depth knowledge on email deliverability, the following tools help: 1. Paid plans allow you to monitor your email deliverability, blacklists, and IP reputation. Preview email rendering ?

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Tools Deliverability Validation CAN-SPAM 52