SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

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Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. Monitoring deliverability.

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Privacy Protection Privacy Email Marketing Open Rate 145

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent.

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Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

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Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Deliverability Top of Funnel Best Practices CAN-SPAM 182

Webbiquity

APRIL 18, 2024

This includes measures such as open rates or click-through rates. For example, you might test two different subject lines to see which one leads to higher open rates. Another quick tip here is to make sure your email deliverability is good. Yes, it’s an ad.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. Binary Demand understands that it is a crucial aspect of the business.

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Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. Binary Demand understands that it is a crucial aspect of the business.

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Email Marketing B2B Marketing Conversion B2B 98

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. Don’t let anyone tell you otherwise. Set Lower Bounce Thresholds.

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Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Litmus

FEBRUARY 8, 2024

The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Building a high-quality subscriber list is key for deliverability. That’s a winning combination.

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Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

DiscoverOrg

APRIL 20, 2017

Better demand generation. Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon. Lower risks and cost associated with poor email deliverability.

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ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

ClickDimensions

JANUARY 17, 2023

This blog post brings together 3 ways you can use text messages to improve customer loyalty and increase the open rate of your communications in the Financial Services field. Improvements towards reducing paper use are not only necessary for our planet but also demanded by environmentally conscious customers.

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SMS Service Terms and Conditions Open Rate 98

Litmus

OCTOBER 26, 2022

You can still upgrade your ticket to get access to all live and on-demand sessions ? . For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Email Deliverability Roundup: How to Ensure Your Beautifully Crafted Emails Hit the Inbox.

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Webbiquity

FEBRUARY 5, 2021

Businesses and key decision makers are holding back from making purchase decisions due to lack of demand and concerns about a slow business recover. Automation also enables you to send consistent and timely follow-ups without human intervention—which, if done right, can boost your reply rates and consequently, conversions and close rates.

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B2B Sales Top of Funnel Conversion Peer-to-peer 258

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

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Open Rate Privacy Protection Marketing Management Click Rate 82

DealSignal

FEBRUARY 23, 2023

Create High-Quality Content According to the Content Marketing Institute, 87% of B2B marketers use email marketing to generate leads , and 79% of B2B marketers credit email as the most effective channel for demand generation. The key metrics to focus on include open rate, click-through rate, and conversion rate.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech Advisor

JANUARY 23, 2020

A recent State of Email Marketing report released by Return Path from Validity and Demand Metric surveyed teams across a variety of industries to determine what factors make for high-performing email marketing programs. While these are worthy goals, they focus on open rates instead of the path to purchase.

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Class Email Marketing Deliverability CAN-SPAM 83

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. While it demands patience and effort, the results can be rewarding in terms of a more engaged and loyal subscriber base.

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Buy Email Marketing Ad Building Ethics 52

Litmus

JULY 16, 2021

While this will impact demand generation teams more, the end of 3P cookies is going to mean a focus on first-party data—and email is a key driver of this. This matters because you won’t be able to tell who opened your emails and when via Apple Mail. Often, re-engagement campaigns rely heavily on open rate data.

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Webinar Metrics Privacy Protection Analytics Privacy 102

Salesforce Marketing Cloud

DECEMBER 8, 2023

Improve email deliverability With all the automation happening for emails, be sure your connections are linked properly and all information is inputted correctly to ensure deliverability. Find a tool that offers a host of self-service support options to help you find the answers you need, on demand.

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Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Heinz Marketing

FEBRUARY 22, 2023

You need to keep the demand generation engine running, after all. We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. This is not just a marketing operations problem—your whole demand generation team is responsible for ensuring your emails are delivered. Let’s get started.

Deliverability 101

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 101

Litmus

OCTOBER 14, 2021

Fortunately, mailbox providers don’t really use opens to determine email deliverability, so we recommend focusing more on engagement metrics such as reads, clicks, and inbox behaviors. How much have open rates increased so far? If you do that, you shouldn’t have to worry about MPP impacting your sender reputation.

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Privacy Protection Privacy Webinar Metrics Opt-out 71

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates. “By Re-posted with permission.

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

MAY 14, 2013

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant.

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Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

eDataSource

APRIL 4, 2019

We say that we’re the premier solutions-oriented source of email performance insights and deliverability technology. AND that our Operations and Client Success organizations also include Deliverability and Strategic Consulting experts with decades of hands-on experience with email and CRM. . They have little visibility beyond that.

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Deliverability CAN-SPAM Consulting Paid Search Agency 40

The Mx Group

AUGUST 8, 2018

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). Email open rates are five times higher for companies using personas (Forrester). Final deliverable : in-depth persona overviews of 3–4 pages, including: Core persona information.

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Buyer Personas Budget Programs Buying Cycle Deliverability 86

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. If time, what is the time frame? We share 6 tips for successful re-permission campaigns worth reading.

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Webinar Metrics Privacy Protection Trends Privacy 105

The Point

JANUARY 13, 2015

Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc. A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. Opens/Open Rate.

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Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Litmus

MARCH 19, 2020

Will halting email sends for a while affect email deliverability? Jason: Completely halting all of your emails for a prolonged period of time could adversely affect your future deliverability, but I’d caution against taking that approach. If you’ve already sent an email about COVID-19, look at its performance.

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Webinar Metrics Email Marketing Practices Planning 94

Binary Demand

MAY 17, 2023

But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Email segmentation can help you improve your email deliverability and open rates. The post B2B Email Segmentation – Your Comprehensive Handbook appeared first on Binary Demand.

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Segmentation Top of Funnel B2B Click Rate 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

Mike Madden , Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. 3 Strategies for Maximizing Email Deliverability.

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Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Martech Advisor

APRIL 6, 2020

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Prioritizing key metrics such as the deliverability rate, open rate, click-through rate (CTR), etc. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Rev

OCTOBER 14, 2018

Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. Ryan has discovered over the years that developing your attitudes, thought processes, and approach give you a good base in B2B demand gen marketing. Get the 32-page ebook “How to Scale Demand Operations”.

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B2B Marketing B2B Paid Search Agency Skype 113

Marketing Insider Group

FEBRUARY 5, 2024

MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

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Paid Content Stats Marketing Budget Webinar Metrics 221

Martech Advisor

DECEMBER 3, 2019

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. The service should follow all the compliance regulations outlined by CAN-SPAM to avoid high bounce rates.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 90

SendX

SEPTEMBER 10, 2018

Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. What is Email Deliverability? Sign Up For Free.

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Deliverability CAN-SPAM A/B testing Classified Ads 158

Adobe Experience Cloud Blog

DECEMBER 22, 2015

While you could always ask your subscribers to add you to their address book or move your emails into their primary inbox, these requests demand action from them and may not happen. Instead, the best way to get your emails into their primary inbox is to keep your subscribers engaged and maintain a high open and click-through rate.

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Email Marketing CAN-SPAM Click Rate Marketo 48