Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Is the open rate dead?

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Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Fortunately, mailbox providers don’t really use opens to determine email deliverability, so we recommend focusing more on engagement metrics such as reads, clicks, and inbox behaviors.

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Privacy Protection Privacy Webinar Metrics Opt-out 74

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. It prevents senders from knowing if and when they open an email. See the poll on LinkedIn.

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Webinar Metrics Privacy Protection Analytics Privacy 105

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. We share 6 tips for successful re-permission campaigns worth reading.

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Webinar Metrics Privacy Protection Trends Privacy 107

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

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Open Rate Privacy Protection Marketing Management Click Rate 86

Litmus

SEPTEMBER 30, 2022

Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. These include: Click-throughs.

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Webinar Metrics Email Marketing Deliverability Work Management 103

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. For the record, soft bounces and emails opened in preview mode should not impact opens).

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Email Marketing Deliverability Tips Work Management 98