Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? How Does it Work With PPC? Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

MAY 28, 2014

But it takes time, money, and work. Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends. Guest post by Daniel Faggella.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Offer business people consumer products based on their work status. Expand your universe of display and social media advertising targets.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: B2B marketing seems to be in this constant state of change.

Work Management 101

Work Management Marketing Management Database Marketing Lead Gen 101

SalesIntel

JANUARY 19, 2022

When examining B2B marketing strategies, it is important to use ROI to gauge the best choices. Database marketing. Increase ROI with Database Marketing . According to BloomTools , Database Marketing is a fantastic way to increase your ROI. Calculating ROI for Database Marketing.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Martech

APRIL 11, 2023

How I ended up here is just being exposed to marketing service providers and kind of working my way up through the industry in different areas. We went from traditional database marketing and then digital came around and as digital came, it opened up this whole new world that nobody had really played in before.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Database Marketing 103

Martech

MARCH 1, 2024

However, the sales team’s efficiency can be significantly enhanced through marketing strategies powered by database marketing. It’s hard work, especially for a regular salesforce focusing on volume and fast opportunity. Sales professionals are natural up-sellers and cross-sellers within their accounts.

Tactics 132

Tactics Work Management B2B Marketing Marketing Management 132

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Martech

SEPTEMBER 29, 2023

Widely used by publishers and event organizers, it will work well in tech and industrial categories. Also works for editing podcasts, and includes screen recording, clip creation and transcription. Website personalization: Talk about the arrival of one-to-one marketing communications. What a godsend.

Marketing Automation Services 96

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 96

SmartBug Media

AUGUST 11, 2020

When marketing isn’t your area of expertise, creating and executing marketing strategies geared toward your manufacturing company can seem overwhelming. Marketing is an expansive and ever-evolving subject, encompassing content marketing , email marketing, database marketing, and so much more.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Customer Experience Matrix

SEPTEMBER 9, 2009

Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. database marketing, or, more poetically, narrowcasting. search marketing. marketing focus. This shows the critical task that marketers must master.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Binary Demand

MAY 30, 2023

At the same time, explore how lead generation companies work. 97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan. How Do Lead Generation Companies Work?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

At the same time, explore how lead generation companies work. 97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan. How Do Lead Generation Companies Work?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Customer Experience Matrix

JANUARY 13, 2014

If you want a crude approximation of how much a central database reduces complexity (and hence cost), this is good place to start. I''m working on it as part of a larger methodology to help marketers assess the value of a Customer Data Platform and plan for deployment. But it makes a good story, eh?

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ANNUITAS

NOVEMBER 18, 2020

My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. I’ve written dissertations on the value of “database marketing” and “personalization”. It was like magic for marketers.

Ethics 130

Ethics Personalization B2B Opt-out 130

Martech Advisor

NOVEMBER 18, 2019

In studying the answers to this question, it becomes obvious that marketers would invest in data, analytics, and technology over all other options presented, which include prospect media, as well as additional staff. Even high-ROI channels like search and email trailed by a large margin.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

The Point

MARCH 18, 2014

But even then, I’d argue that emailing to a “cold” list still has a place in the arsenal of today’s B2B Marketer. In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. In those select situations, list buys still have their place.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. After you’ve finished cleaning your data, it’s time to put your raw (and incomplete) data to work.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued. Pega’s capabilities, he insists, creat responses to every individual and every opportunity.

Enterprise Management 112

Enterprise Management Marketing AI Work Management Marketing Management 112

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. Content marketing. Search marketing (Paid Search). So, which B2B lead generation strategies work? According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. How do they work together? There are many ways content marketing and SEO can complement each other. Guest post by Sam Allcock.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Marketing automation helps eliminate marketing waste.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Test a few vendors to find the one that works best with your data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

FEBRUARY 4, 2010

This seems to contradict my position: if email is run by personalization-oriented database marketers, while Web advertising and (perhaps) site content are run by behavioral-targeting-oriented digital marketers, then email personalization should be more common. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Ranking 120

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. And most of the issues around data quality are people and process problems, so these must be worked on along with the software add-ons that improve for data quality.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

SmartBug Media

FEBRUARY 11, 2021

Before you actually start importing your data, make sure you audit your current data so you’re starting with a clean and organized database. You can import data about the people you work with, and basically anyone who interacts with your company, all of whom will be your contacts. Hubs Setup: Marketing, Sales, and Service.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Conversica

JULY 31, 2020

For Marketers who painstakingly worked on their 2020 plans, the lockdown has meant reassessing their strategies and changing plans from in-person meetings to alternative digital approaches to grow pipeline. Working in a Digital-Only World. Marketing Automation? By Ursula Davis, LeadFabric (European Conversica Reseller).

Marketing AI 52

Marketing AI Planning Lead Ranking Lead Scoring 52

GreenRope

JULY 27, 2020

Personalization and dynamic data are two key facets of marketing automation. How do they work? A new contact record is then created for that individual and their information is stored in your CRM database.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

The Point

NOVEMBER 15, 2010

You’ll have more success in the long term if you segment on only the most critical factors at first, and then add further tracks as the program develops and you learn what works. Tags: B2B Marketing Database Marketing Lead Management Lead Nurturing Marketing Automation Offer Strategy market segmentation.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Martech Advisor

SEPTEMBER 24, 2019

All that data, from transaction data to marketing communications to social media, even macroeconomic data, can all be used by AI technology (especially machine learning) to help businesses understand their customers. They can send their database marketing content when they are more inclined to buy. They can time their approach.

Brand Identity 45

Brand Identity Branding CAN-SPAM Touchpoints 45

Convince & Convert

SEPTEMBER 11, 2011

How the hell does that work without something like Klout? I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence. It simply doesn’t. Customers aren’t treated equally, and they never have been.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Customer Experience Matrix

MAY 15, 2011

Data hygiene can be an issue if you are working with a data set that is new to your organization. Keep in mind that the data scientists of those days were working with computers with less horse power and memory then the average iPad used by the majority of attendees at Digiday:Target. . • Lack of Metadata about data sources. •

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120