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Email Marketing vs. Marketing Automation: Explained

SendX

I understand that the difference can be overwhelming at times. But believe me, it’s important for you to know how and where they differ. To ensure that you pick the one that fits into your marketing plans better. Hang on with me till the end, and I’m sure you will never confuse the two terms again. What is Email Marketing? So, no automation?

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Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

In “ Mean People Suck, ” I make recommendations on how companies can change the way they review employee performance with Champion Leadership. In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. In his book, Collins examines the leadership style of the 20-year Kimberly Clark’s CEO Darwin Smith.

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[Book Review] An Authoritative Road Map To High-Impact Content Marketing

B2B Marketing Directions

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

For the marketer who loves to make a lasting impression in these environments, here’s the perfect stocking stuffer: custom accessories from Specialist ID. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Three French hens? A partridge in a pear tree?

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience. The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. Content marketing can be a highly effective way to build brand awareness.

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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Of course, this isn’t a blanket recommendation to gate everything. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business). Here’s a closer exploration of six profound insights that promise to redefine our navigational charts.

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5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

Navigate the Channel

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.