Paul Gillin

MAY 13, 2010

Then ask them to tell you what your company does, what problems you address and who the target customer is. Do they include the keywords that customers use to find you? Put yourself in the shoes of a typical prospect visiting your website. Every page of your website should have an invitation for visitors to become prospects.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Most use at least three major social media channels, compared to less than two for the average company. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 26, 2011

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. We believe 60% of our Facebook fans are prospects,” Weiss said.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 5, 2011

Fooling me doesn’t make me a prospect; it makes me mad. Think Like the Customer. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. More than 90% of the material that enters my mailbox goes straight to the recycling bin.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MAY 25, 2010

“When I pass people in the hall, I’ll ask if they had any recent customer interactions that were interesting,” he says. Those stories are rich in the keywords that customers use.”. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

APRIL 27, 2012

As a result, salespeople now know more about their prospects and managers have better visibility into progress against goals. All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals. Critical Success Factors.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. It’s the only way to get prospects to pay attention.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 11, 2012

For example: Instead of “A Primer on PaaS,” try “This Paas Primer could be a great conversation-starter for your prospects.”. When I see hash tags in a headline, it tells me one thing: This person was too lazy to customize the message for me. Keep that in mind when composing a post. It’s not about you, it’s about them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JANUARY 24, 2013

What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. Be sure to ask any prospective writer for samples of his or her work in your field of expertise. My advice: don’t bother. Hiring freelance help blind is a risky affair.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 12, 2011

The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. “I’d worry less about shocking customers than it would about boring them,&# says Jellyvision founder Harry Gottlieb in one notable quote.

Rules 50

Rules Social Marketing Content Blogger 50