Trade Press Services Newsletter

FEBRUARY 1, 2024

Here are six tips to break out of a Groundhog Day marketing cycle. Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. How does your business make your customers’ lives easier? Get back to basics. What is your unique value proposition ?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. How you’re differentiating your messaging to existing customers versus prospective buyers. Data usage for customer vs. prospect targeting.

Ideal Customer Profiles 139

Ideal Customer Profiles Tips Privacy Ad brokers 139

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage. Stages of the Sales Cycle (with Tips). Here’s a breakdown of each sales cycle stage with relevant tips: 1.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. Seven Essential Digital Marketing Tips for Your Business in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

APRIL 17, 2023

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. This tip goes for review cycles as well. Allow them to provide feedback at the right time in the process and importantly: accept some of it. Don’t continually disregard their feedback.

SME 310

SME Tips Content Marketing Work Management 310

Act-On

DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. We’ve compiled our favorites to support you during the process of making a switch.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What Are the Five Stages of the Customer Lifecycle?

Tips 130

Tips Work Management Gartner Top of Funnel 130

SmartBug Media

FEBRUARY 16, 2024

What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What Are the Five Stages of the Customer Lifecycle?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Top Rank Marketing

NOVEMBER 20, 2023

On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster customer confidence, and showcase your deep understanding of your audience’s pain points. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Litmus

NOVEMBER 21, 2023

Why it’s important to plan your move carefully An 8-step ESP migration checklist Tips to warm up your new IP What is ESP migration? ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Here’s why you need to have a migration plan in place.

Process 89

Process CAN-SPAM Template Deliverability 89

Marketing Insider Group

SEPTEMBER 6, 2021

If you are just now getting into, or are already in, the audio marketing game, here are a few tips to ensure that your efforts take you to the next level. If you do your best to get a great recording, it can make the entire editing and publication process smoother. Are you communicating with B2B or B2C customers?

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Marketing Insider Group

MARCH 28, 2023

For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Pinpoint your ideal customers. Create data-management processes.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. They want to know that existing customers are happy with your product. But there’s a tricky part: How can you collect quality testimonials that will really help you convert leads into loyal customers?

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

Navigate the Channel

NOVEMBER 22, 2022

The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. B2B lead nurturing is the process of building strong relationships with your current or potential customers. It’s a process much more in-depth than simply looking to generate new leads. Are they non-qualified leads?

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Martech

MAY 19, 2022

“We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson. “Well why wouldn’t you do the same for your customer? Not just with your customer, but with your employees.

Ad Building 121

Ad Building Tips Work Management Marketing Management 121

SalesIntel

AUGUST 18, 2021

It is about perfecting your sales process. To increase your chances of winning these valuable contracts, one of the main strategies is to make your team focus heavily on converting leads into customers. To help you in this journey, here are 3 great tips to effectively prepare your salespeople to guide your lead into a customer.

Ideal Customer Profiles 93

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Sales Qualified Leads 93

Valasys

APRIL 22, 2024

In the competitive field of online retail, effectively engaging customers is critical to the success of any e-commerce business. Engaging customers goes beyond merely capturing their attention; it involves creating an experience that is both enjoyable and streamlined from beginning to end.

Customer Satisfaction 40

Customer Satisfaction Loyalty Tips Fulfillment 40

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. This makes it easier for the whole team to spot opportunities to customize and strengthen the message,” Schwanke said. “It

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Tips 116

Pam Didner

SEPTEMBER 23, 2021

But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 My number one tip is to stop looking at what other people are doing and start focusing on what you have in your arsenal already. 2 – Know your customer! What do they want?

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Here are their tips. Tip #1: Create use cases personal to your organization At Autodesk, the journey through digital transformation has been all about speed. To that end, Okta first began by establishing a core team of individuals from different departments, including business technology, R&D, and customer-first teams.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Salesforce Marketing Cloud

JULY 24, 2023

Yet, 52% of companies still have too many manual processes and tasks. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. From this IDC research, here are five tips you can use to help build automation into your own practice. Are there negative customer experience costs?

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Have you mapped the behaviors you want your customers to take across your marketing channels? What do you want your customers to do?

Ad Building 123

Ad Building Brand Identity Branding Tips 123

SmartBug Media

MAY 11, 2022

What is a happy customer? A happy customer is not a pet you fantasize about rescuing at the local shelter. A happy customer is earned, much like the love you would earn from that pet at the local animal shelter. You should want a happy customer because they boost profits by 25-95 percent. What is customer delight, really?

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98

BenchmarkONE

NOVEMBER 11, 2021

No matter what your business size or niche is, customer satisfaction is a key to business success. billion social media users who spend a considerable amount of time on social media platforms, providing social customer care is an important element of customer satisfaction that brings your business to the next level.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. As part of this process, asking yourself a series of questions is beneficial. Do you want customers to develop an emotional connection to your brand?

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

Martech

FEBRUARY 29, 2024

Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. Business email address Subscribe Processing. The post 3 tips to maximize your martech stack’s value appeared first on MarTech.

Lead Scoring 113

Lead Scoring Lead Ranking Tips Marketing Management 113

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Oktopost

MAY 22, 2023

Chloe Stevens reveals expert tips for crafting a strong social strategy. She delves into her approach to social, how she crafts engaging content, and her tips for creating a compelling social media strategy. Chloe even reveals her favorite tech tools to streamline the process.

Tips 118

Tips Work Management Youtube Social Media 118

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. The post Key Digital Branding Tips to Dominate Your Online Presence appeared first on ER Marketing.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Seismic

FEBRUARY 5, 2021

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. The transition to a virtual sales process has led to the adoption of a digital warrior mindset that asks sellers to change their approach.

Process 52

Process Tips Marketing Analytics Tools Work Management 52