Anything Goes Marketing

JULY 4, 2010

During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. Hi everyone.

Segmentation 100

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Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. In the lead management process, the defence represents anything that is preventing the offence from scoring touchdowns.

Lead Management 100

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Anything Goes Marketing

MAY 17, 2008

What it doesn't discuss is how to make the process of sending a second email to those that don't open or click on the first email you sent an easy one. Making Re-Mailing Easy: Improve Conversions, Get Home to See Your Family The tricky part is making the process of sending that second email an easy one.

Conversion 100

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Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Remember that your prospective customer is being bombarded with hundreds of emails each day – how is your email going to appeal to them?

Lead Nurturing 100

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Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Did I just write in caps?

Lead Ranking 100

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Anything Goes Marketing

SEPTEMBER 20, 2008

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The shift that I've seen is to automate the process using technology.

Lead Nurturing 100

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Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. One item often overlooked is automating the entire event registration and follow up process. Customer service survey.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 3, 2006

As Chris says, don't use this as an "opportunity to propose marriage to prospective customers". Tags: email marketing B2B lead generation Sales process search. Start small and build your way up. PS: Here are some other useful posts on search marketing: Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

MARCH 9, 2008

What's key here is that the whole process to create a newsletter becomes much easier as you have an automated program that sends the email for you and the content is content that you've created for a blog or other RSS feed. This process was a bit of a pain as you need to create the.ics file and then upload it to your server.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. In order to leave comments, you could add some additional lead qualification questions to the registration process.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

SEPTEMBER 8, 2008

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

DECEMBER 13, 2007

Tips for Your Unsubscribe Confirmation Pages Stefan Pollard continues to write some brilliant posts on the unsubscribe process. He recommends making this a two step process. Have an unsubscribe link in the email and make the email recipient chose to unsubscribe from the landing page.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : It's the people and process not the technology that is stalling sophisticated nurturing and scoring - Laura Ramos #EE09 lauraramos : #EE09: Omniture organization looks like: Audience Program Mgmt, Offer Development, Channel Execution, and Marketing Operations supports all. Marketing automation experience will be key.

Eloqua 100

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Anything Goes Marketing

MAY 12, 2007

Web visitors want a sneak peak at the white paper to ensure that it's worth their time to go through the registration process. Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. Besides name and email, choose your registrations carefully!

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. then the cost to re-build your database.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

APRIL 7, 2010

In today’s B2B purchase process, the marketer is no longer in charge. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. Therefore, marketing organizations can no longer use this statement as a crutch.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Think of it as starting a conversation with your customers or prospects.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

AUGUST 3, 2009

If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Twitter can also be used to direct customers to content and/or discussions in a customer only portal.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. You can just sign up on your own.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JANUARY 26, 2010

I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

JULY 18, 2007

Then there were the transition years in the early part of the decade when some of your customers and/or prospects still had the option to read your materials offline so you provided this option. What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

AUGUST 7, 2007

Make the registration process as easy as possible. Allow your customers/prospects to set their own expectations for marketing messages. If I send a customer request to Bell, I want to receive an email that tells me how long I will be waiting until I hear from someone. If it's a contest for an IPhone, show an IPhone.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

SEPTEMBER 28, 2006

With your SEO expert consultant or learned knowledge drive people to highly customizes landing pages that incorporate the search keywords that brought them there. I've also seen others use search queries as part of an automated lead qualification process. as the content is not relevant to what you're looking for.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

DECEMBER 21, 2008

Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy. This type of "Twitterview" could be with a customer, partner, company exec (or any other employee), or industry thought leader.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

DECEMBER 21, 2009

The key to sending relevant communication is to automate the process. At my company, I’m an active participant in our customer only community. This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. This is just the tip of the iceberg.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

DECEMBER 17, 2007

There is no defined process to route leads to sales There is no defined process to handle leads that are qualified, yet not ready to buy Sales are given the tools to make their jobs easier but refuse to adopt to them. Why Marketing and Sales Metrics Aren't Customer-Aligned. He doesn't pull any punches.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100