Zoominfo

OCTOBER 20, 2020

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Figure 1 : New product release totals are higher in 2020 than in the prior two years.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Product highlights. A webpage about your new product is a must.

Press 69

Press Product Screencast FAQ 69

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach. Click here to schedule a call with one of our team members.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Martech

NOVEMBER 6, 2023

Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. Who are B2B customers?

B2B 137

B2B Customer Satisfaction Lead Scoring Lead Ranking 137

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Trade Press Services

FEBRUARY 5, 2024

Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. The post Mobile Optimization by Channel: Key Tips for Reaching Your Customers appeared first on Trade Press Services.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. No one wants to pay attention to you if you’re there just to pitch your product.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Kaon

SEPTEMBER 20, 2017

With the release of iOS 11 and the launch of Apple’s ARkit, Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams and channel partners globally. Click here to view a video of Kaon’s 3D AR product models in action on Apple devices.

Advertising Agencies 167

Advertising Agencies Press Lead Ranking Product 167

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Kaon

FEBRUARY 16, 2018

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. View WebVR video of Kaon solutions being utilized on Microsoft Edge.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Remember that reporters are on deadline and don’t have full control over the final product once an interview and story are submitted to their editor.

Press 59

Press Media Sample Rules 59

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Champion Communications

JUNE 20, 2023

Well from our experience, nothing wins customers like a customer win and whenever possible we encourage our clients to publicly announce when they have won a new customer. Here’s why: Credibility, trust and validation: New customer wins act as social proof for your product or service. Struggling to close deals?

PR 62

PR Validation Conversion Rate Press 62

Martech

FEBRUARY 2, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Lead Ranking 139

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 139

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Tomorrow People

JUNE 7, 2021

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company. We’re always happy to add value in areas where we are strong.”.

Paid Search Agency 177

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 177

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. It shows that you know your customers and the journal’s audience. Final Thoughts.

Press 67

Press B2B Blast Campaigns Public Relations 67

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Recent studies are starting to provide us a nuanced answer: it’s both.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Ways to leverage data to deliver something meaningful back to customers.

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Martech

SEPTEMBER 11, 2023

This requires having the data that gives them a deep knowledge of their customers. We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. Typically the idea was always the more you show the customer the better.

Curation 112

Curation Purchase Pricing Price 112

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Lead Scoring 130

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. This ensures strategies are not just based on broad market trends but on real, tangible customer experiences.

Top of Funnel 97

Top of Funnel Marketing Funnels Lead Ranking Touchpoints 97

Launch Marketing

MAY 5, 2021

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points. These benefits can prove especially valuable when it comes to launching a new product or service. Sales Collateral: Close Deals.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Maybe there’s a product out there that can automate most of the work you spend half your day working on. Get a Demo What Are Customer Pain Points, And Why Are They Important? The list, sadly, can seem endless.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Why #MarketingAutomation Customers are Migrating Downstream via @spearmktg. Customers need a plan. Click To Tweet.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Webbiquity

APRIL 23, 2024

Eight Strategies That Can Boost Your Email Marketing ROI for B2B To drive corporate growth and success, B2B product marketers must seek to maximize return on investment. Interest in a specific product (if applicable) is excellent. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1).

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172