Writing on the Web

FEBRUARY 11, 2015

I must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. Create and/or join groups in LinkedIn. Use social media.

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

FEBRUARY 4, 2015

The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. You cannot customize the content for each social media audience. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ?

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

AUGUST 8, 2012

Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. 3 Networking Tips with LinkedIn Groups for Business. Twitter is not just for kids.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. The content you feed into Facebook may not be appropriate for Twitter and LinkedIn.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Contact me here and on LinkedIn. Here’s why: We are heavily influenced by social persuasion, we can’t help it. Do you regularly update them?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JUNE 28, 2011

Get known – Fan Pages allow you to customize the landing page and offer real value to your clients and future clients. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Feed Your Blog Automatically to LinkedIn & Twitter. Share this on Facebook. Share this on FriendFeed.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. I always advise clients and colleagues to stick to the major social media site icons, such as Facebook, Twitter, LinkedIn and Pinterest.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

JANUARY 21, 2015

Your other accounts, Twitter, Facebook, LinkedIn, etc. Or, better yet, use a professional, custom-designed survey. A way to see and hear you with a video clip. In addition, these are other features you might want to include: Affiliate links & banners. Blogs you read. Books you read. Top blog lists.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. your customers will come to you. Share this on LinkedIn. Now please go sign up for my newsletter. Compelling. Entertaining.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. Focus on the customer. Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

APRIL 6, 2016

At the other end of the list would be a customized white paper. Send me an email or connect with me on LinkedIn. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. What do you think? What do you send or leave behind?

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JULY 18, 2012

Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Are you thinking about creating a social media page for your business? Practical Posts.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Content should be focused on readers, not you and your business. What are their struggles?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

FEBRUARY 19, 2014

Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

NOVEMBER 23, 2010

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Share this on LinkedIn. What are 3 ways to frustrated your reader’s brains? Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Links to testimonials are great ways to tell prospective customers about your service.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. Ask your audience for their top 3 tips for … (insert a common problem your customers have). Share this on LinkedIn. Share this on Facebook. Share this on FriendFeed.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

SEPTEMBER 3, 2014

What would make your customers and readers rant and rage? Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) Just like I’m doing in this post. Oh come on. Let them know you know what makes them mad.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. What do you think?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

NOVEMBER 7, 2012

Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. Reaching customers on an individual level. LinkedIn has a section where you can ask questions. Improving your “findability” through online searches. One idea from a reader could spawn several in your mind.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

JULY 31, 2013

All a coach needs to do is edit and rewrite it to customize it for their own professional services. (Or, If you’re a respectable professional, it’s not sufficient to be active on Facebook or even LinkedIn. We provide research-rich content that forms the backbone of the article. Or, we can do that for you.).

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

AUGUST 26, 2010

Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Share this on LinkedIn. Online Persuasion: Seeing Through the Eyes of Your Customers. What ways can you inspire loyalty and engagement with your readers/ clients /prospects?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Share this on LinkedIn. Wordpress makes it easy for anyone to update their own site.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JULY 15, 2010

Customers rule. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header. Share this on LinkedIn. How do you like my new look? A big thanks to my friend Paul Hart who took the photo. Email this via Gmail.

Marketing Websites 100

Marketing Websites Branding Brand Identity Digg 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. Get Content, Get Customers , by Joe Pulizzi. Share this on LinkedIn. Personality Not Included by Rohit Bhargava. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. Share this on LinkedIn. So, now what? technologies to reach the 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MARCH 17, 2011

You see your products from your perspective, not from the perspective of the customer. Share this on LinkedIn. A personal conversation solidifies trust in you. Sometimes products can be confusing to people. A phone conversation ensures they get the best use out of their purchase. Share this on Facebook. Share this on FriendFeed.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Share this on LinkedIn. Of course, who wouldn’t? “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. Share this on LinkedIn. It’s no longer viewed as a panacea. Share this on Facebook. Share this on FriendFeed.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Share this on LinkedIn. Online video is THE most powerful tool on the Internet for driving traffic to your websites and services.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100