Tagging - B2B Marketing Zone

How can marketers help make customer data available automatically and fast

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. Properly format campaign naming and UTM tagging. Properly format campaign naming and UTM tagging.

Ideal Customer Profiles

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel

How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. How BlueOcean Modernized its GTM BlueOcean is a predictive marketing platform that helps companies understand their brand’s market penetration.

Marketing Analytics Tools

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy

How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging

Tagging Marketing Strategy Marketing & Strategy Planning

Writing Title Tags and Meta Descriptions for B2B SEO

The Lead Agency

APRIL 15, 2023

One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. These elements help search engines understand what your website is about, and they also play a major role in determining whether or not potential customers will click through to your website from search engine results.

Tagging

Tagging SEO Advertising Agencies B2B

UTM tagging: Getting started in Google Analytics 4

Martech

OCTOBER 12, 2022

In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. It is auto-populated if auto-tagging on Google Ads and Google Analytics 4 are turned on. This is part 7. Links to all the articles are at the end of the post.

Marketing Analytics Tools

Marketing Analytics Tools Tagging Analytics Google

The Ultimate Guide to Title Tags in SEO

seo.co

SEPTEMBER 4, 2022

Title tags are a perfect example of this. Title tags are so valuable for your SEO strategy they could almost be considered a technical requirement – and by the time you’re done reading this guide, you’ll be ready to write and publish some of your own. What Are Title Tags? What are title tags, exactly?

Tagging

Tagging SEO SERP Keywords

3 ways Tagging empowers brands to scale their customer responsiveness

Sprout Social

APRIL 19, 2021

There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice. 3 ways to improve customer service with Tags.

Tagging

Tagging Branding Brand Identity Work Management

Sprout on Sprout: 3 use cases for Tagging

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

Tagging

Tagging Social Media Webinar Metrics Marketing Report

Smart Tags – Content Tagging Made Easy

Parse.ly

MAY 4, 2021

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Not a Parse.ly

Tagging

Tagging Classified Ads Wikipedia Content

Smart Tags – Content Tagging Made Easy

Parse.ly

MAY 4, 2021

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Not a Parse.ly

Tagging

Tagging Classified Ads Wikipedia Content

Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

ClickZ

OCTOBER 2, 2020

As a result, many organizations are overburdened with the tags that are now loading on their site. There is a need to build governance processes to streamline these tags, their data collection, and monitoring efforts. Tag Inspector’s pricing model is built on the number of pages and hits, not the number of domains. billion tags.

Tagging

Tagging Enterprise Management Work Management Validation

Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

FEBRUARY 1, 2023

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. Within these, you can define your own logic where utm_source and utm_medium equal the values you defined in your UA custom channel and assign it to its own channel.

Tagging

Tagging CPC Cost Per Click Campaigns

Benefits of Google Tag Manager

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Maybe you’ve heard GTM can help you track visitors way easier than other tools? What Is Google Tag Manager (GTM)?

Marketing Analytics Tools

Marketing Analytics Tools Tagging Work Management Marketing Management

New in Litmus: Integrations Marketplace, Merge Tags, and More

Litmus

JUNE 22, 2022

Merge tags in Litmus Builder. With our latest updates in Litmus Builder, you can easily build with (and preview*) merge tags to create more personalized emails, faster. Merge tags in Litmus Builder. Easily create and preview merge tags. Merge tags from multiple ESPs—all in one place. User searching. User searching.

Tagging

Tagging Enterprise Management Marketing Automation Services Marketing Management

How to Use Tagging to Better Segment Your Contacts

BenchmarkONE

SEPTEMBER 24, 2020

It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Tagging is a simple way to filter your leads and customers into lists so you can target them with content that will be most relevant to them.

Tagging

Tagging Segmentation Contacts Paid Search Agency

Tag Groups: Understand how your tags work together

Parse.ly

JUNE 10, 2020

Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like “All of these articles are about Nintendo or deep sea fishing or yerba mate” and then say “Okay, so is this type of content working? How to use Tag Groups.

Tagging

Tagging Display Traffic Tactics

Getting to know Google Tag Manager

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Before the Tag Manager, website tracking used to be complicated.

Marketing Analytics Tools

Marketing Analytics Tools Tagging Work Management Marketing Management

How to Use H1 Tags for Search

RebelMouse

SEPTEMBER 9, 2021

One important part of a successful SEO strategy is the proper use of H1 tags, or HTML title tags. Here's a breakdown of how H1 tags work and how to make the most of them on RebelMouse. What Is an H1 Tag? To put it simply, an H1 tag is a piece of HTML, or HyperText Markup Language, that marks the heading of your web page.

Tagging

Tagging SEO Google Case Studies

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Sounds like a Customer Data Platform to me. Tealium highlighted the topic on Tuesday with $30.7

Tagging

Tagging Enterprise Management Work Management Marketing Management

How to Set Up a Google Analytics 4 Account Using Google Tag Manager

DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. What is Google Tag Manager? GTM makes updating and maintaining your tracking codes simple by letting you handle all your website or app tags in one place.

Marketing Analytics Tools

Marketing Analytics Tools Tagging Google Analytics

Best Practices for Naming UTM Tags for Reporting

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. Below we outline: What UTM tags are and how they work.

Tagging

Tagging Practices Marketing Analytics Tools Best Practices

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

Tagging

Tagging SEO Sample Content

How to Set up and Track Button Clicks In Google Analytics 4 Using Google Tag Manager

DAGMAR Marketing

MARCH 29, 2023

Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4. In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). If you need help with it, you can follow our step-by-step guide. Save your tag.

Marketing Analytics Tools

Marketing Analytics Tools Tagging Google Analytics

How to Add Mailchimp Tags to a Signup Form in WordPress (2 Methods)

Optinmonster

MAY 12, 2021

Tagging subscribers helps you stay organized by creating different groups. In this post, we’ll show you how to add Mailchimp tags to a signup form in WordPress. Before we dive in, though, let’s get clear on why you should use Mailchimp tags in the first place. Why Use Mailchimp Tags in Signup Forms.

Tagging

Tagging API Template Click Rate

How to Install Google Tag Manager On Shopify?—?Guide in Few Minutes

Huptech Web

JULY 14, 2022

Table of Content Introduction What Is Google Tag Manager (GTM)? Steps Before Installation Of Google Tag Manager In Shopify Installation Of Google Tag Manager Into Shopify Stores #1 Method: Add Google Tag Manager Shopify Via Google Analytics Step 1: Copy the Universal Google Analytics Script Step 2: Paste Your Google Analytics Script Step 3.

Marketing Analytics Tools

Marketing Analytics Tools Tagging Work Management Google

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. You know that it helps you ‘track’ things better; and that it’s really useful software. Moreover, this blog will help you understand how to use it to get the best out of our software.

Marketing Analytics Tools

Marketing Analytics Tools Outgrow Tagging Work Management

What Are YouTube Tags and How to Optimize Them for SEO

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. They help web crawlers understand what a video’s about and when it’s a relevant result for specific searches. What are YouTube tags? What are tags on YouTube content ? How important are tags to YouTube videos?

Tagging

Tagging Youtube SEO Optimization

Why the Consent Mode for Google Tags Is Huge for Privacy

Convert

NOVEMBER 18, 2020

In this article, I’ll lay out step-by-step instructions to help you set it up, integrate it with your A/B testing tool, and make a case for why this addition is useful for GDPR and CCPA. Google announced the new Consent Mode to help bridge the gap between advertising and privacy. What Is Google Consent Mode?

Tagging

Tagging Marketing Analytics Tools Privacy Work Management

6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base

Knowledge Base Tips FAQ Content

5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging

Tagging CMS Development Practices Marketing & Strategy

5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging

Tagging CMS Development Practices Marketing & Strategy

Best Practices for Using Tags in Marketing Automation

BenchmarkONE

OCTOBER 26, 2018

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. Plan your tags in advance.

Marketing Automation Services

Marketing Automation Services Tagging Marketing Automation Automation

9 Steps to Help Drive Your Customer Marketing Initiatives

Engagio

JUNE 6, 2018

Many of us have heard that marketing is now the steward of the customer journey. There is a lot of exciting development around Customer Data Platforms (CDPs) and technology that helps us measure customer success. How are you organizing customer marketing? 2) Have clear goals for customer marketing.

Planning

Planning Cross-Selling Work Management Marketing Automation Services

The Beginner's Guide to Google Tag Manager

Hubspot

MAY 25, 2018

Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. Each tag tracks something different. What is Google Tag Manager?

Marketing Analytics Tools

Marketing Analytics Tools Tagging Work Management Google

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Work Management

Advantages of Using Google Tag Manager

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager. First, what is Google Tag Manager?

Marketing Analytics Tools

Marketing Analytics Tools Tagging Work Management Marketing Management

Understanding customer identity without third-party cookies

Martech

MAY 7, 2024

Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

Privacy

Privacy Conference Tagging Network Marketing

Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Sprout Social

JULY 14, 2016

Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system.

Tagging

Tagging Work Management Custom Publishing Marketing Management

Customers Need Love, Too! (and these marketing tactics can help)

Televerde

FEBRUARY 13, 2020

We triumphantly highlight our wins, momentarily admiring our shiny new customers, only to leave them collecting dust while we gear up to convert the next prospect. But, you can find that same adrenaline rush in a simple tactic you’ve likely been neglecting: customer marketing. Scheduling dinner when a customer is in town.

Tactics

Tactics Planning Advertising Agencies Paid Search Agency

How Team Sprout Uses Message Tagging for Product Development

Sprout Social

DECEMBER 29, 2016

As our business has grown so has our customer base. As exciting as this is, the need to stay on top of brand-to-customer communication has become even more important. While it may seem overwhelming to think about managing customer feedback, you don’t need an entire customer service department to organize and address customer queries.

Tagging

Tagging Product Advertising Mediums Linkedin

TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

MAY 7, 2024

However, social media practitioners face one common challenge when it comes to monitoring on the TikTok app : you can only track mentions that directly tag your brand. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand.

Marketing AI

Marketing AI Work Management Tools Marketing Management

What is Tag Management – and Why TMS is Important for Your Marketing Stack

TrustRadius Marketing

DECEMBER 20, 2018

Building a high-functioning website and collecting customer data is one of the most important things a business does today. A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags.

Marketing Analytics Tools

Marketing Analytics Tools Tagging Work Management Marketing Management

What is Tag Management – and Why TMS is Important for Your Marketing Stack

TrustRadius Marketing

DECEMBER 20, 2018

Building a high-functioning website and collecting customer data is one of the most important things a business does today. A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags.

Marketing Analytics Tools

Marketing Analytics Tools Tagging Work Management Marketing Management

Scaling personalized experiences: From anonymity to insight

Martech

FEBRUARY 23, 2024

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

Digital Asset Management

Digital Asset Management Personalization Enterprise Management Tagging

How can marketers help make customer data available automatically and fast

How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Trending Sources

How 3 brands use a Tagging strategy for marketing to get better insights, faster

Writing Title Tags and Meta Descriptions for B2B SEO

UTM tagging: Getting started in Google Analytics 4

The Ultimate Guide to Title Tags in SEO

3 ways Tagging empowers brands to scale their customer responsiveness

Sprout on Sprout: 3 use cases for Tagging

Smart Tags – Content Tagging Made Easy

Smart Tags – Content Tagging Made Easy

Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

Campaign tracking in GA4: How to ensure your links are properly tagged

Benefits of Google Tag Manager

New in Litmus: Integrations Marketplace, Merge Tags, and More

How to Use Tagging to Better Segment Your Contacts

Tag Groups: Understand how your tags work together

Getting to know Google Tag Manager

How to Use H1 Tags for Search

Ensighten Transforms Web Tags into Rich Customer Data

How to Set Up a Google Analytics 4 Account Using Google Tag Manager

Best Practices for Naming UTM Tags for Reporting

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

How to Set up and Track Button Clicks In Google Analytics 4 Using Google Tag Manager

How to Add Mailchimp Tags to a Signup Form in WordPress (2 Methods)

How to Install Google Tag Manager On Shopify?—?Guide in Few Minutes

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow

What Are YouTube Tags and How to Optimize Them for SEO

Why the Consent Mode for Google Tags Is Huge for Privacy

6 Tips to Scale Knowledge Base Content That Truly Helps Customers

5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

Best Practices for Using Tags in Marketing Automation

9 Steps to Help Drive Your Customer Marketing Initiatives

The Beginner's Guide to Google Tag Manager

What’s the Best Alternative to Google Universal Analytics for SMBs?

Advantages of Using Google Tag Manager

Understanding customer identity without third-party cookies

Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Customers Need Love, Too! (and these marketing tactics can help)

How Team Sprout Uses Message Tagging for Product Development

TikTok monitoring tools to protect your brand and scale your social strategy

What is Tag Management – and Why TMS is Important for Your Marketing Stack

What is Tag Management – and Why TMS is Important for Your Marketing Stack

Scaling personalized experiences: From anonymity to insight

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