KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Yes, it is true that we use content marketing to: Help our target audience solve problems. Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Converting browsers to buyers, of course.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Webbiquity

JULY 19, 2022

Which skills can the team (marketing, sales, customer service, production, etc.) Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Leads: You can measure how many of your fans and followers turn into leads and customers.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. When your customers have control over their personal information, they learn to trust your brand.

ROI 232

ROI Webinar Metrics Privacy Content 232

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

KoMarketing Associates

APRIL 12, 2022

MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing , and 58% intend to incorporate videos into their strategies moving forward. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. that are using Eventbrite to help schedule appointments for COVID-19 vaccinations. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. why change now) and then focus on customer indecision (i.e.,

B2B Sales 127

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 127

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. It’s about generating leads that are highly likely to convert into customers.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. But with old-school channels shrinking due to pandemic closures, connecting with customers and prospects on social media has become more of a priority than ever.”.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). This guide will help you do just that. Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JULY 7, 2020

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. The problem that arises here is proving just how much ABM is helping.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. Marketers choose one interaction with a customer (often the first or the last) and credit the entire sale to that piece of content, regardless of how many touch points are created for the buyer’s journey.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Sprout Social

APRIL 17, 2023

The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. The ROI of social media management Social media is a vast and sprawling ecosystem. in savings. estimated savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Marketing that gets your customers hooked better than Ruth and Marty from “Ozark”? Rake in the ROI Google Analytics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Relevance ROI 120

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Organizations that are misaligned and have disconnected internal operations will have difficulty providing seamlessly personalized experiences externally to their customers. Great personalized experiences require alignment across teams.

ROI 135

ROI Process Personalization Lead Ranking 135

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®.

ROI 115

ROI B2B Work Management Guidelines 115

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Human movement data can improve your targeting, which then increases your ROI,” said Bianchini.

Ideal Customer Profiles 98

Ideal Customer Profiles Campaigns Paid Search Agency Demand Generation Agencies 98

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. By automating the lead capture process, teams can save time and focus on engaging with attendees, increasing the likelihood of converting leads into customers.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

SmartBug Media

DECEMBER 22, 2023

You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. We can help your team be successful.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. Engaged subscribers with targeted messaging are more likely to make purchases, resulting in increased ROI for your brand. When increasing ROI through segmentation is your goal, don’t be afraid to get experimental with A/B testing.

Segmentation 97

Segmentation ROI SMS Demographics 97

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

Martech

AUGUST 23, 2023

Developing a solid strategy will help your organization use new ABM technology effectively. Here are some best practices for getting higher ROI from your ABM solution. You’re not changing customer success, interactions and experiences.” The messaging had to be more customer-focused.

Account Based Marketing 98

Account Based Marketing ABM ROI Top of Funnel 98

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Employee satisfaction keeps employees on the job longer.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258