KoMarketing Associates

DECEMBER 20, 2022

When creating custom events to track, you will want to follow the same naming convention so you are speaking GA4’s language. As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data. Takeaway #5: Customize Report Metrics. Customization!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

NOVEMBER 8, 2022

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. Marketers and the Strategic Use of Customer Data.

Buyer's Journey 234

Buyer's Journey Marketing & Strategy Custom Publishing Statistics 234

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Nearly 51% wanted to offer a more unified customer experience. Measuring the Effectiveness of Marketing Technology.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

KoMarketing Associates

FEBRUARY 21, 2023

Quality Dampens Customer Data Platform Potential for Marketers Data quality has been a lingering problem for marketers, and previous research has highlighted its direct impact on how marketers leverage their customer data platforms (CDP). Merkle released its “2022 Q3 Customer Engagement Report,” and data suggested that 23.7%

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

APRIL 12, 2022

In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement. In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Most respondents (39%) state that it has been difficult to manage customer expectations, and 38% have faced budget constraints.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns. About 47% “strongly agree” with the same sentiment, highlighting the importance of delivering a relevant experience to customers.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263

KoMarketing Associates

JANUARY 26, 2022

Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. Using Customer Data to Achieve Marketing Goals.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

KoMarketing Associates

DECEMBER 28, 2021

Despite the challenges that have developed in light of the pandemic, previous research indicates that marketers have been able to grow their customer base, specifically through video. About 28% claim that it has helped them build brand awareness, and 24% say that it has helped them explain products.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

MAY 26, 2021

However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. In general, 85% of marketers say that they would still like to personalize content and create more individual experiences through digital channels, and AI could help with this.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

JANUARY 25, 2022

As marketers continue to focus on providing a unique, memorable customer experience, new research suggests that they anticipate customer expectations to rise in the coming months. About 32% of respondents said they think customer demands will at least remain the same, while only 4% foresee their customers becoming less demanding.

Demand 223

Demand Planning Digital Experience Platform Marketing & Strategy 223

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. Personalized Marketing and the Customer Experience. That being said, 38.8% intend to eventually leverage AI to do the same. “AI

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

OCTOBER 12, 2022

Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics. First, it’s helpful to understand the difference between conversions in UA and GA4. Custom Reports for Google Ad Data . Google dives deeper into custom reports here.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. They can be customized when they are eligible to show as well.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Many Marketers Failing to Leverage Customer Data. Only 23.8%

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

KoMarketing Associates

SEPTEMBER 13, 2022

About 36% said that it could be useful for email retargeting, and the same percentage stated that it could help craft personalized newsletters. Nearly 31% believe it may help them better understand their customer lifecycle. Now, more marketers are seeing the potential of AI for email marketing.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

MAY 4, 2021

Using Marketing Data for Customer Purposes. This was followed by acquiring more customers (14%), increasing customer lifetime value (11%) and improving marketing alignment with other departments (11%). Most marketers (43%) believe that their current digital analytics technology helped them improve the customer experience.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

JULY 7, 2022

Artificial intelligence (AI) is one type of martech that marketers continue to invest in, and previous research suggests that many are doing so to personalize the customer experience. claimed that they intend to eventually leverage AI to do the same. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? Approximately 86% claim that it has also helped generate leads, and 81% say that it has directly increased sales.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Furthermore, 52% said that their organization has made it a priority to ensure that their branding has remained consistent for customers.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

JULY 28, 2022

Customer relationship management (CRM) platforms and SEO tools were also replaced by the same percentage of marketers. Ascend2 conducted “The Outlook on Marketing Technology” report, and the majority of respondents (72%) admitted that their martech stack had only been “somewhat successful” at helping them achieve strategic goals.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

JULY 1, 2021

To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement. Marketing Priorities and Content Personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

DECEMBER 29, 2020

43%) expect their top challenge to be understanding what customer behavior is temporary versus what is permanent. This is followed by declining customer spending (41%), and aligning with new customer sentiment (35%). Over the next six to 12 months, most CMOs in the U.S. (43%) In terms of preparedness, most CMOs in the U.S. (52%)

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

SEPTEMBER 22, 2021

Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization. About 27% of customers typically call the business to explain the experience, while 26% unsubscribe from marketing emails. B2B Marketers and the Customer Experience.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

DECEMBER 7, 2021

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). Overall, 85% of marketers would still like to personalize content to create more individual experiences through digital channels, and AI could potentially help with this.

CMO 203

CMO Statistics Custom Publishing Training 203

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

OCTOBER 13, 2022

The same percentage claimed that it may help craft more personalized newsletters. In general, 31% of marketers believe that AI might eventually help them better understand the customer lifecycle.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

KoMarketing Associates

OCTOBER 15, 2020

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

FEBRUARY 16, 2021

However, new research suggests that doing so may help them achieve some of their key objectives. When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers. Leveraging Location-Based Data for Marketing.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

OCTOBER 5, 2022

Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. Nearly 20% says video marketing helps them build awareness and visibility. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439