Writing on the Web

OCTOBER 30, 2013

Have you done a Google search lately that has video content that you can’t resist checking out? Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. Are you considering creating an animated video for your business blog?

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Facebook tops Google for weekly traffic in the U.S. If you expect that your business blog is going to skyrocket off the Google charts, then you’re in for a disappointment. Remember, Google indexes content on pages. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. Ask your audience for their top 3 tips for … (insert a common problem your customers have). Add this to Google Bookmarks. Post on Google Buzz.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you. Add this to Google Bookmarks. Post on Google Buzz.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

NOVEMBER 23, 2010

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What are 3 ways to frustrated your reader’s brains? I hope you enjoy it and learn something. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Links to testimonials are great ways to tell prospective customers about your service.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. Add this to Google Bookmarks. Post on Google Buzz. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. Get Content, Get Customers , by Joe Pulizzi. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Personality Not Included by Rohit Bhargava.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JUNE 28, 2011

Get known – Fan Pages allow you to customize the landing page and offer real value to your clients and future clients. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Get found - Fan Pages are public so they get indexed and are included in external search engines. Email this via Gmail.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you like my new look?

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JANUARY 21, 2015

Or, better yet, use a professional, custom-designed survey. Use Google analytics or SiteMeter or Feedburner analytics to monitor results. In addition, these are other features you might want to include: Affiliate links & banners. Blogs you read. Books you read. Top blog lists. When it comes to look and feel, small things matter.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on Facebook.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MARCH 17, 2011

You see your products from your perspective, not from the perspective of the customer. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. A personal conversation solidifies trust in you. Sometimes products can be confusing to people. Subscribe to the comments for this post? Email this via Gmail.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Of course, who wouldn’t? Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Subscribe to the comments for this post?

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

OCTOBER 24, 2010

Salesbrain.net : Founders of this company, Patrick Renoise and Christophe Morin, are also authors of Neuromarketing: Understanding the Buy Buttons in Customers’ Brains. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Subscribe to the comments for this post? Share this on del.icio.us.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 20, 2010

How well do you know your customers’ challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

SEPTEMBER 3, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Share this on LinkedIn. Tweet This!

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 13, 2010

If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. building trust with customers. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. “I’ve got a local business, I use Yellow Pages.&#. What kinds of results are you seeing from your online content marketing: money and profits?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 11, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Share this on LinkedIn. Tweet This!

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Don’t believe me? Or, maybe you believe me and are saying “So what?&# Your biases are reflected in everything you do, including your content marketing.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 29, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Share this on LinkedIn. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 5, 2011

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Sale: End of Year Discounts from Customized Newsletter Articles. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Share this on LinkedIn.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. My foot is narrow and bony. And I know this.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Are your landing pages clean and clear? Is your sales transaction process easy and smooth? Do you offer opportunities to upgrade or upsell to products? That all there is to it, easy-peasy.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 16, 2010

Your content needs to be customer-focused. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Add this to Google Reader. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Blog this on Blogger. Subscribe to the comments for this post? Tweet This!

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

APRIL 6, 2016

At the other end of the list would be a customized white paper. The first thing I did was a Google search for white papers about executive coaching. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. How to Create Your Whitepaper.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

FEBRUARY 19, 2014

Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. One evening as I was entering a restaurant in San Francisco, a homeless person stopped me.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 22, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Share this on LinkedIn. Tweet This!

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100