Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

KoMarketing Associates

AUGUST 8, 2018

Not all marketers are “customer obsessed,” or hyper-focused on their target audience, but new research shows that those who are tend to see more overall success. This was more than the “customer committed (15 percent),” “customer aware (9 percent),” and “customer naive (2 percent)” groups of marketers. “In

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

Drew Neisser

MARCH 10, 2023

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? What You’ll Learn How to market B2B customer events The important role CMOs play at events How partnerships can enhance events The post The B2B Customer Event Episode appeared first on The Drew Blog.

B2B 52

B2B Cross-Selling CMO Forrester 52

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

OCTOBER 6, 2021

Central to that project is knowing which activities promote and which hinder customer progress. Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. That’s what RollWorks is seeking to address here. .

Account Based Marketing 108

Account Based Marketing ABM B2B Forrester 108

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

ClickZ

AUGUST 27, 2020

30-second summary: Consumers face a plethora of promotional choices and offers with a need to stand out. He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. While conferences have their definite pros, digital came along about a decade ago as a revolution in how marketers promote their brands. ” – Forrester Research. ” – Forrester Research.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video?

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

The Point

JUNE 23, 2020

Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. For those demand marketers promoting complex solutions, with long sales cycles, into large organizations, this is a must read.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Zoominfo

JANUARY 23, 2021

For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Outreach

OCTOBER 19, 2020

It used to be that business leaders considered marketing, sales, customer service, and customer success to be separate processes. But if one business trend has become apparent in recent years, it’s that all these aspects of the customer journey are interconnected. Follow Up with Unengaged Customers.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Outreach SMS 52

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

B2B Marketing Exchange

MARCH 4, 2024

Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success. Jay Mandel and Dan Gingiss echoed similar sentiments, emphasizing the importance of empathy, emotional engagement, and customer-centricity in content creation.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Promotions were earned. Lead capture forms.

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

KoMarketing Associates

SEPTEMBER 26, 2018

About half (51 percent) of buyers state that it is often “very difficult” or “somewhat difficult” to schedule time to speak with a sales or customer service representative when making a purchase. Customer Obsessed” Marketers See More Success.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

Marketing Insider Group

AUGUST 18, 2015

He’s the guy who coined the classic business advice “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” years ago. Customer-centricity is a leading initiative. This Age of the Customer is causing many organizations to double-down efforts to become customer-centric.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

KoMarketing Associates

JUNE 29, 2017

The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it. Most respondents also said that they are going to add more contextual relevance to loyalty, acquisition and triggered emails.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. More M&A. What it is. — to targeted accounts.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

The Marketing Blender

OCTOBER 14, 2022

You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. Thanks to the platform’s expansive targeting options, you can make sure that your ads are being seen by your ideal customers. See Our Work. . Who We Are. . Resources. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

KoMarketing Associates

SEPTEMBER 28, 2017

The “Elevate Your Email Marketing with a Customized Approach” report from SendGrid and Forrester discovered that 82 percent of marketers use email, making it the most commonly used marketing channel. However, the most commonly sent types of email were those that aligned with the brand’s promotional schedule.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. The Internet gives consumers unprecedented access to information and the ability to quickly gain insights about a company’s customer experience. Your reputation will be the key to winning a customer’s heart.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Forrester ). Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. This has been documented in many, many, many studies.

Business 119

Business Loyalty Paid Search Agency Acquisitions 119

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. What it is. — to targeted accounts. Why we care.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. She promotes several valuable claims about B2B marketing for us to keep in mind. Nothing beats interacting with customers face to face.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. In addition, 84 percent would like to promote their company’s mobile app. Approximately 63 percent had an app to build customer loyalty.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120