Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. LinkedIn: Maribel Lopez (2.3K

Digital Transformation 122

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 122

KoMarketing Associates

JUNE 23, 2021

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. In general, marketers are taking many steps to embed customer insights throughout their organization.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Thinkers360

MARCH 8, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong. That’s a big improvement.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

MAY 9, 2023

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment.

Forrester 93

Forrester Webinar Metrics Marketing Report Marketing 93

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.

Forrester 101

Forrester Loyalty Intent Interactive Marketing 101

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 133

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 133

Conversica

NOVEMBER 15, 2022

The Cybernews team researched thousands of Salesforce apps and add-ons to come up with a shortlist of must-have apps to boost conversion rates, automate marketing processes and improve customer satisfaction. . Hot leads or customers in need are immediately flagged, and Salesforce lead records are updated and noted in Chatter. .

Best Practices 98

Best Practices Customer Satisfaction Forrester Conversion Rate 98

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Signing up for your email list. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. But data silos make it impossible to build a true 360-degree view of customers and prospects required to unlock a company’s growth potential.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

SpotMe Blog

JUNE 28, 2023

We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Vision Edge Marketing

FEBRUARY 22, 2022

Consideration as it relates to the customer buying journey means your company and your offer have made the short list of options and are among the “consideration” set. How to Determine the Intersection of Your Sales Process and Customer Consideration. Move prospects from one stage in their buying journey to the next. .

Work Management 185

Work Management Marketing Management Lead Ranking Buy 185

Zoominfo

MAY 8, 2020

Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. However, the size of the opportunity varies greatly by the size of the customer.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. You need a strategy to convert them into customers.” This could involve segmenting your email list by industry, job title, or previous content downloads. But simply generating leads isn’t enough.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. I am pleased to introduce ten standouts here. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. For example, traditional field marketing events can be more focused on targeted customers and industries.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Sprout Social

JANUARY 23, 2023

We can’t control algorithm changes or shifts in customer behavior. Understand your audience Your priorities have changed because of the economic headwinds of 2022 and your customers are no different. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets.

Planning 123

Planning Ad Building Marketing Budget Budget Programs 123

Velocity Partners

MAY 8, 2024

I send my audience tips every week about how to organize their kitchen cabinets during the Spring cleaning season and give them a list of energy-saving home solutions and then occasionally throw in a sales offer every 6-12 months. They’re talking to customers every day. It’s not the language our customers use.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Salesforce Marketing Cloud

APRIL 5, 2024

He also developed an open-source component with Salesforce custom labels that allows it to be recognized by users navigating with a keyboard. Be an accessibility champion At Salesforce, maintaining customer trust includes committing to product accessibility and encouraging our partners to do the same. Ensure yours is on the list.

Design 98

Design Guidelines Forrester Barriers 98

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I “Actually being a partner with our customers is really important to us.

Top of Funnel 95

Top of Funnel B2B Forrester B2B Sales 95

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. But the quest for data-driven action does not eliminate the need for empathy — the ability to truly feel customers’ challenges and needs.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. This should be a joint effort between the sales and marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Madison Logic

JULY 25, 2023

“The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

“The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

SpotMe Blog

OCTOBER 7, 2023

That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps? Sponsor and exhibitor listings , including booth numbers and descriptions.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Through email personalization, your brand is better equipped to engage with customers and prospects, which helps drive engagement and revenue.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. How to Use Sales Intelligence Tools Enhance Data Quality & Management You just acquired a list of names, phone numbers, and email addresses. What is Sales Intelligence? Or can you?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130