Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. Customer experience audit template Consistency is a key characteristic of a robust brand strategy. However, as the customer experience expands across numerous touchpoints, maintaining that consistency becomes more challenging than before.

Social Media 79

Social Media Template Work Management Marketing Management 79

ANNUITAS

SEPTEMBER 7, 2021

The ability (or inability) to quickly translate a prospect’s needs into a solution can make or break an opportunity and with the patience for bad customer experiences running thin , there is no room for error. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Hinge Marketing

NOVEMBER 18, 2020

In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups. Conducting custom research is the most effective way of understanding your brand’s perception , both externally and internally within your company.

Research 160

Research Process Training Customer Surveys 160

Tony Zambito

JANUARY 29, 2017

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. A Strategic Necessity In An Emerging Digital-Centric World.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Oktopost

DECEMBER 21, 2023

Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. Focus on understanding their needs, preferences, and perceptions related to your products or services. This can provide insights into customer interests and potential gaps in your online presence.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Lake One

OCTOBER 19, 2023

Instead, they should be given the flexibility, training, and incentives to write their own posts and distribute them in their own ways. On the one hand, this gives them the time to establish a strong, memorable brand among potential customers. Because B2B firms tend to sell more expensive items, their sales cycles are longer.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Heinz Marketing

APRIL 8, 2022

It’s safe to say that’s not how we want our prospects or customers to feel. You need to decide, will you only allow customers? For example, Salesforce’s Trailblazer community thrives because it pairs its content, including its certified training programs, with its active community. Who will you include in your audience?

Communities 107

Communities B2B CMO Paid Search Agency 107

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. This is what happened at Hudl.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Martech Advisor

JANUARY 27, 2020

Build Content Around Customers. The biggest mistake most marketers make is relying too much on a keyword tool rather than using knowledge about their customers to guide content creation. Remember, humans don’t speak in keywords, although Google may have trained them to search that way. Hold focus groups.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Launch Marketing

APRIL 18, 2018

By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). Is your organization treating the customer experience with that level of importance? To customers and prospects, your brand is not merely a logo, color palette or elevator pitch.

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

Webbiquity

NOVEMBER 10, 2020

Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. What compels customers to choose one brand over another? How to communicate your brand values to customers through social media.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Sprout Social

MARCH 30, 2021

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. Learn more about how haarper. SocialHotTakes.

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Seismic

OCTOBER 10, 2022

Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. Additionally, consider offering training on how to personalize content effectively. This can be difficult if your content is spread out across different systems.

Tips 52

Tips Content Work Management Touchpoints 52

ClickZ

JANUARY 6, 2022

It’s therefore important to include activities appropriate for a wider audience, from social media training to industry trends, always with the view to translating digital marketing into real, jargon-free business impact. It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Marketing Automation Services 122

Marketing Automation Services Touchpoints Allocation Work Management 122

SmartBrief - Marketing

JULY 31, 2023

According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales. Communities contribute to building trust between brands and customers, providing a virtual space for engagement and deepening brands’ understanding of their audiences.

Communities 52

Communities Brand Identity Branding Work Management 52

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Your Facebook Group is now ready-to-go. Considering 1.56

Facebook 101

Facebook Business Hubspot Privacy 101

Markempa

AUGUST 12, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. How do we gauge customer feelings?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

SmartBug Media

OCTOBER 20, 2021

Being able to tell a good story using metaphors is a good skill that will help your potential customers have a deeper connection with you and what you’re selling. In this session, we learned how to build up to the skills that cause your customers to have an emotional connection with your product through the use of metaphoric imagery.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Navigate the Channel

MAY 30, 2023

Inclusive marketing has a distinct power to bring the stories of underrepresented or misrepresented people to the forefront—to expand perspectives and welcome/introduce new customers into a commercial space and deepen connections with current customers. This inclusion and thoughtful consideration fuels long term loyalty and growth.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

Bluetext

AUGUST 7, 2023

Each group of stakeholders likely has their own answers, which can result in a wide range that includes B2B C-suite, market influencers, media, and users/customers. Determining exactly who needs to understand your brand is essential to achieving a company’s overarching goals.

Advertising Agencies 26

Advertising Agencies Brand Identity Branding Paid Search Agency 26

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success. What power!

Tools 94

Tools Work Management Marketing Management Business 94

markempa

SEPTEMBER 27, 2016

We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Our customers aren’t saying, “We need solutions.”

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. No one knows your industry and customers better than you. billion emails sent. Test them, see if they work, then be the judge.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. In this guide, we’ll show you how to build a winning customer experience strategy.

Marketing AI 134

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 134

Hubspot

APRIL 4, 2023

I do this by using data and analytics to learn more about customer behavior and preferences. I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. We can now use AI to analyze vast amounts of data on customer behavior and preferences.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Tony Zambito

JULY 6, 2011

.  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.    The point is that buyer personas are not profiles. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Varicent

DECEMBER 7, 2021

Now, there’s also a plethora of channels your customers can buy through, whether it’s direct from your business and your sales reps, via your website, or through your partners and affiliates. Review your Customer Lifetime Value. But the ability to forecast sales is becoming harder. Lower Sales Pipeline and Forecast Risks.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Content Marketing Institute

DECEMBER 17, 2018

Aside from the potential media backlash, if you choose to ignore connecting with diverse audiences, you are losing money and missing opportunities to grow your customer base. Here are a few powerful strategies to make sure your work is resonating with customers across populations and groups. Talk to your customers regularly.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Marketing Insider Group

APRIL 21, 2011

And we are all communicators—some of us just more highly trained or capable. We need the content we produce across our companies to be professional, solve real customer problems, and be easily found. We are all trying to align around customers through social channels. What Now? ” The reason? Develop a crisis plan.

PR 100

PR Social Media Social Marketing Planning 100

SnapApp

JUNE 22, 2016

Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. Read on to see what Matt thinks about knowing your audience, building a “recipe” for content resonation, and why it’s so hard for a lot of marketers to connect with their customers. .

Marketing Management 48

Marketing Management Focus Group Training B2B Marketing 48