Optinmonster

OCTOBER 17, 2023

You can use this information to improve your marketing and increase sales. We’ll also share how your business can use qualitative data to better appeal to your customers. Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences.

Research 98

Research Case Studies Case Study Skype 98

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 85

CMO Enterprise Management Planning Work Management 85

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). What is ‘voice of the customer’ (VoC)?

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tomorrow People

APRIL 27, 2022

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Let me explain. The result?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. At the same time, BDRs focus on outbound lead generation and qualification of inbound leads. But is it marketing or sales to blame? Sounds impressive?

Lead Ranking 117

Lead Ranking Top of Funnel Lead Scoring ROMI 117

ANNUITAS

SEPTEMBER 7, 2021

There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers. The data shows a clear pattern: sales is struggling to maintain an otherwise personalized buying journey. In other words: sales doesn’t know how to translate online behavior into meaningful conversations.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers. The data shows a clear pattern: sales is struggling to maintain an otherwise personalized buying journey. In other words: sales doesn’t know how to translate online behavior into meaningful conversations.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. This plays out in the decisions we make about the markets to pursue, the customers to support, and the investments to make.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. But I digress.

Focus Group 28

Focus Group Content Marketing Planning Content 28

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. You can learn more about how customers think and behave when purchasing decisions by conducting surveys and interviews. Unlocking customer insights today for a successful launch tomorrow.

Research 98

Research Service Product Planning 98

KoMarketing Associates

JUNE 7, 2018

However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. For example, suppose you are writing a blog post about customer behavior. You might include data about how your customers use your product or service, or how their behavior has changed over time.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. However, the ROI can be enormous. And please skip the jargon.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Heinz Marketing

MAY 29, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Empathy is a Superpower in Marketing and Sales. Yes, Customers Always Know What They Want. A World Without Email: Reimagining Work in an Age of Communication Overload.

B2B 120

B2B Digital Transformation B2B Sales Customer Satisfaction 120

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy. Creators already have their hands in sales with affiliate marketing. Forge a new kind of focus group Creators’ communities are living focus groups.

Product 92

Product Focus Group Social Media Advertising Agencies 92

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Webbiquity

NOVEMBER 10, 2020

Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Let me explain. The result?

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Oktopost

DECEMBER 21, 2023

Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. Focus on understanding their needs, preferences, and perceptions related to your products or services. This can provide insights into customer interests and potential gaps in your online presence.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SmartBug Media

JUNE 22, 2020

If you focus solely on an ABM strategy, then you miss out on nurturing prospects who would make great customers but don’t fit the criteria for one of your tiers. First, ask: Is Sales and Marketing Alignment Happening? With ABM, sales and marketing alignment becomes even more important.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

ClearVoice

MAY 29, 2023

Sales Manager, Sally. They’re based on real-life customers. They are semi-fictional, generalized representations of a company’s ideal customers. These characters are created based on research, data, and insights from actual customers. Some strategies you can use: Conducting surveys, interviews, and focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. When it comes to engaging with customers or potential clients, understanding preferences and behaviors is key. That nugget of wisdom is gold for sales.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling Personalization 110

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. In this article Overview B2B Data Types What Is Data Cleansing?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Binary Demand

APRIL 8, 2024

You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. Essentially, it refers to pinpointing a target audience and then subdividing potential buyers into distinct groups based on shared characteristics or behaviors. This ensures accuracy and usefulness.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Consider the analogy of a customer service phone tree, which forces frustrated users through multiple paths over a long duration, resulting in poor outcomes. Surveys and focus groups: Crude, less actionable.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Take Airbnb. This is what happened at Hudl.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Heinz Marketing

DECEMBER 26, 2023

Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 112

Business Analysis Work Management Forecasting 112

ClearVoice

JANUARY 11, 2024

Not having a target audience means your sales and marketing strategy is simply throwing spaghetti at the wall and hoping something sticks. If you don’t have a target audience, you’ll have no way of knowing how effective your sales and marketing efforts are because you could be marketing your product or service to the wrong people!

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Circle Studio

NOVEMBER 23, 2021

It makes the client an integral (or even primary) influence in the firm’s planning, processes, products, services, marketing and sales activities. Sales and marketing integration, not just alignment. Two-thirds of B2B marketers are currently planning, evaluating, or implementing AI for marketing or sales initiatives.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Valasys

JUNE 22, 2023

Enhancing your business for greater profitability may include using advanced technology, but this is just one way to improve your company for added sales. Ask yourself how you can improve these things overall to add value and maintain customer interest. As times change, so do consumer demands.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Excelsior Research

JANUARY 3, 2022

In fact, it is a premier step for any sales funnel of the business and helps in networking and recruiting new candidates. Second, research also helps in Marketing and sales. The marketer has an idea about what clicks with the customer. The strategy or a product should meet the customer’s needs and requirements.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. B2B Customer Interviews & Surveys. Get to know your customers. The best way to get to know your customers is to talk to them. Good ol’ NPS).

Research 98

Research B2B Marketing Tips B2B 98

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. Match Buyer Personas to Your Sales Funnel. In the marketing and sales worlds, things move fast. Are they focused on increasing ad sales? Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Instructions: 1.

Social Media 144

Social Media Research Social Marketing Media 144