Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 105

Work Management Brand Identity Branding Customer Satisfaction 105

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Presenting results of original research is often a strong draw. While not (yet) widely used, Demio scored #1 in user satisfaction among these webinar tools.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SalesGrape

NOVEMBER 18, 2023

According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business. By leveraging customer data obtained through various channels like social media or website interactions, telemarketers can tailor their conversations based on individual preferences and needs.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. On what data was your genAI trained? Will these kinds of tags affect your customer satisfaction?

Digital Asset Management 108

Digital Asset Management Work Management Marketing AI Marketing Management 108

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Martech

NOVEMBER 20, 2023

I am trained with MarTech content. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. Here’s something somebody asked me!

Enterprise Management 110

Enterprise Management Marketing Management RFI RFP 110

Vision Edge Marketing

MAY 26, 2020

Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained.

Paid Search Agency 210

Paid Search Agency Customer Satisfaction Work Management Analysis 210

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

FEBRUARY 26, 2024

I am trained with MarTech content. Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. Here’s something somebody asked me!

Planning 99

Planning Multi-Channel Word of Mouth Best Practices 99

Marketing Insider Group

MAY 30, 2023

But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Also, many customers prefer to communicate with a human representative rather than a chatbot. These factors can greatly affect the experience your customers have with your brand.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Customers want more, not just employees. That enthusiasm can potentially trickle down to customers.

Business 354

Business Work Management Correlation Cable 354

Vision Edge Marketing

APRIL 25, 2023

It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This strategy is about keeping business you have with customers you already have. The philosophy behind this strategy is that it’s less expensive to retain existing customers than to acquire new ones.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Marketing Analytics Tools 127

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 127

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 124

Social Media Personalization Media Work Management 124

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Or, as a service agent, suddenly having the superpower to know when a customer is likely to churn — and what you can do to prevent it. These are real-world applications of today’s customer service analytics. Every day, customers reach out to your contact center for help. Watch the demo What is customer service analytics?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Satisfied customers buy more, and Gartner found that nearly 65% of new sales come from existing customers. In this post, we’ll take a closer look at 5 ways to improve customer service performance.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

ClickDimensions

MARCH 16, 2023

The descriptions of these users typically include their behavioral patterns, skills, goals, as well as their background information with details about their work environment. Page Contents Why Do You Need a User Persona? Conduct your User Research We suggest speaking to your customers before you create your user personas.

Work Management 95

Work Management Marketing Management Ad Building Customer Satisfaction 95

Salesforce Marketing Cloud

MAY 11, 2022

Consumers rely on customer service agents for help with everything from address changes to insurance claims. We learned: Agents want to work for companies that trust them to solve customer problems, empower them with technology, and offer upskilling and training. New technologies can help, but risk alienating agents.

Contacts 97

Contacts Lead Scoring Lead Ranking Training 97

B2B Digital Marketer

APRIL 11, 2024

Mustafa and the host delve into strategies for improving customer interaction and engagement, from first contact through website inquiries to enhancing lead conversion rates. (07:25 Mustafa highlights how stellar onboarding experiences can alleviate customer worries and foster trust. (28:37

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. If you’re thinking, Great!

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Salesforce Marketing Cloud

MAY 16, 2022

Hybrid work has existed long enough, and in large enough numbers, that researchers have identified why some organizations are more successful with it than others. It comes down to three things: tools, training, and team building. Pre-pandemic, only 8% of the 60 million U.S What makes hybrid work work better?

Peer-to-peer 98

Peer-to-peer Thought Leadership Training Customer Satisfaction 98

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Only B2B

FEBRUARY 20, 2023

Businesses that sell products or services to other businesses (B2B) require an effective appointment setting process to meet potential customers and convert them into paying clients. According to research by Sirius Decisions, it typically takes 8 to 12 calls to reach a prospect.

Work Management 127

Work Management Ad Building Marketing Management B2B 127

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. But before that, let’s quickly review what Zoominfo is used for. What is Zoominfo Used For?

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

InsightSquared

AUGUST 14, 2019

In fact, sales reps spend just one-third of their time on selling, and they are instead struggling to keep up with their many administrative responsibilities in data entry, quote generation, and other tasks that take them away from customers. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV).

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Rev

NOVEMBER 8, 2023

This helps you identify any weaknesses in your sales funnel , product features, customer service, pricing structure and more. For example, maybe lost deals were due to competitive pricing or an inability to deliver on key customer demands. From there, you can use this data to create better strategies for winning business.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Zoominfo

APRIL 19, 2023

How Does Sales Coaching Differ From Sales Training? Sales coaching differs from sales training because it’s personalized. Good coaching can provide specific benefits, including improved sales results, better employee satisfaction, and more productive training. This creates a few potential problems.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? Here are eight B2B marketing strategies that can make a big difference today. People have lots of choices.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

B2B Digital Marketer

APRIL 25, 2024

Our guest, Anne Slough, a veteran in sales strategy and digital transformation, brings a wealth of experience in integrating these tools to enhance customer engagement and streamline sales processes. Learn how to customize digital sales rooms to fit specific business needs. How digital sales rooms can enhance the B2B buyer experience.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52