Brightedge

JUNE 16, 2020

Wikipedia has a great explanation, but it’s technical. This happens because a 301 redirect communicates to the search engine that it should update its index to the new URL and to pass on any external links to the old URL to the new URL. Maybe you Googled “HTTP status codes” and clicked the link to this article.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this. Blog posts allow you to rank on search engines for a variety of keywords.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

FEBRUARY 14, 2010

And search engines love social media, which helps expose that rant to anyone searching for the company’s name. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Hubspot

MARCH 26, 2018

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

SEO 101

SEO Tools Domain Wikipedia 101

Outgrow

DECEMBER 20, 2022

And I was mostly just on bulletin boards and talking, and that’s how I got customers. So, we split-tested, sending customers a letter, with ideas for their next release, compared to those that we didn’t, we split-tested whether to send a crazy shock and awe package to people or just send them a book and a professional letter.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Thus began my foray into search engine optimization. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Add your topic to the search bar and hit “enter.”. As you know, keywords are the foundation of organic search.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Moz

APRIL 23, 2020

Ultimately, any kind of idea that we talk about in search engine optimization has to boil down in some way, shape, or form to a set of measurements that are being made and in somehow shape or form being used to rank one page over another. How do we measure the authoritativeness of content? Why in the world would this matter?

Content 69

Content Wikipedia Guidelines Google 69

Moz

JANUARY 28, 2019

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. Links do that for search engines. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.

Link Building 51

Link Building Paid Content SEO Lead Ranking 51

Moz

MARCH 12, 2020

In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. You see, search engine optimizers have this really bizarre responsibility. Maybe your customer is an artist of some sort or your customer runs a restaurant.

Content 71

Content Custom Publishing Case Studies Google 71

Valasys

FEBRUARY 4, 2020

Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers. This will further help the sales teams achieve their core bottom-lines.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Walker Sands

NOVEMBER 15, 2018

But content’s path to the throne can be bloody and hard fought, with search engines tearing through the line of succession to appoint a new monarch every few days. Readers and potential customers want to hear from you regularly, even when you don’t want to write. We’ve all heard the aphorism: Content is king. Live by a schedule.

Tips 40

Tips Content Lock-In Wikipedia 40

Parse.ly

NOVEMBER 5, 2021

Think about the audience that you’re trying to target, that specific audience, the customer that you want, and try to identify your sweet spot to figure out what stories you’re going to tell. Here’s an example: Let’s say you go to your favorite search engine and type in “Cloud Computing.”

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Biznology

FEBRUARY 29, 2012

Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. Along with a Google search, this is how you will be found in the marketplace. Find new customers. Expand current customer value.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you.

Social Media 80

Social Media Media Internet Marketing Google 80

Buzz Marketing for Technology

JUNE 27, 2008

Publishing 2.0. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

SnapApp

JANUARY 23, 2018

Publishing/ Media/ Graphic Design/Editors and Writers. Engineers and coders. Much like digital marketers, engineers and coders use a variety of tools and technology to get their work done. Compare your audience, prospects, and customers to donors, grants, and company partners. A gentle sigh of relief. This one's easy.

Work Management 48

Work Management B2B Marketing Marketing Management B2B 48

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Growing a younger customer base is crucial to any financial service company’s future success.

Paid Content 100

Paid Content Branding Brand Identity Top of Funnel 100

EveryoneSocial

OCTOBER 17, 2018

Net promoter score: This metric measures loyalty between brands and their customers. Exposure to new audiences: Content will quickly become your brand’s engine for growth. An advocacy marketing program can help your business uncover new customer acquisition and conversation channels. Of course, this group includes marketing.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. UGC increases customer satisfaction through conversations.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Convince & Convert

MARCH 4, 2016

If you can’t, check out Google Trends , and learn about what topics are receiving the most search inquiries right now. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Next, reverse engineer the content accordingly. Switch Angles.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

BuzzSumo

MARCH 1, 2016

Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post. As an example take this post published 7 years ago by Copyblogger on ‘9 Proven Headline Formulas’. e) High search engine rankings.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Achinta offers his industrial clients marketing for engineers by an engineer. {

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). Fast Forward Summit Notes: Jeff Fried on Business Transformation Powered by Search. New Open FAST-SharePoint Search Bits Post @ MSFT Codeplex. advanced search. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - No comments yet.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Get Customers. 3 consulting inquiries. Get Content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Content4Demand

JANUARY 17, 2023

Develop a content hub where users and search engines can access that content. A content hub is a central location where you organize content the way your buyers search for it: by topic, theme, industry, challenge, job role or even date (although in most cases, your readers care less about chronology). Developing a Content Hub.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

DECEMBER 30, 2011

Previously, the service started as a blog comment search engine. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. These are typically published in PDF form. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Previously the service started as a blog comment search engine. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Avatar - An Avatar is an image or username that represents a person online within forums and social networks.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JANUARY 5, 2009

And search engines love social media, which helps expose that rant to anyone searching for the company's name. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Consider writing a Wikipedia page about yourself.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Hubspot

SEPTEMBER 15, 2014

We’re going to unpack some lessons you can learn from them to get you over any obstacle of getting you started with social media … which''ll lead to increased brand awareness, strengthened relationships with existing and future customers, and improved perception of the organization you represent. Your reputation matters.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good.

Social Media 100

Social Media Communities Wiki Work Management 100

seo.co

MARCH 24, 2021

For those that don’t know, or who may be unfamiliar, Baidu is the primary search engine in China. Baidu controls roughly 70% of the search market in China (perhaps more if we had the most recent statistics) and by comparison, the American giant Google only accounts for around 2% of the Chinese search market.

SEO 82

SEO Optimization Paid Search Agency SERP 82

Circle Studio

AUGUST 4, 2022

Google My Business is a free listing tool that helps small local businesses publish up-to-date and relevant information to Google’s search results. However, this attitude is based in a misunderstanding of how Google search results work, and specifically how Google collects and displays information about businesses both large and small.

Google 60

Google B2B Business Ideal Customer Profiles 60

Single Grain

FEBRUARY 19, 2020

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142