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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

E-Mail (Required, not published ). while dramatically improving customer satisfaction. John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. No comments yet. » Your comment. Name (required). Go to gravatar.com.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I know once I publish I will think of other items, but already this is too long.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

In 2012, Google launched The Knowledge Graph , which culls its data from Wikipedia, Wikidata and the CIA World Factbook (yes, the Central Intelligence Agency has its own “almanac”), among other sources, in an attempt to make all this information accessible from a single platform. Big Data Keeps Getting Bigger. The Power of Video.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

Before hitting publish, ask a co-worker, friend, or editor to read the content. Prioritize evergreen content: While trends and news can create some major buzz initially, evergreen content continues to provide value far beyond the publish date. Use this method to generate a list of long-tail keyword ideas to craft content around.

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DIY SEO – How to Do It Yourself

flux.la

You may find it easier to rank for long-tail keywords rather than the highly competitive main keywords. Long-tail keywords are the queries people type into a search engine when they are looking for something specific – for instance “smart brown women’s shoes” rather than just “shoes”. Don’t practice “keyword stuffing.”

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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). The use of intent data will become vital in analyzing the customers’ expectations & accordingly articulating the pieces of content.

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